Germany hosted the highest number of vegan launches worldwide in 2016
While vegan is a hot market worldwide, it seems that Germany is the leading country for vegan product innovation globally. According to Mintel’s Global New Products Database (GNPD), Germany was the leading market for vegan food and drink product launch activity in 2016, with 18 % of all global food and drink product launches with vegan claims occurring in Germany.
>> read more







