09.02.2023
Vitamin boost: Half of Millennials are using vitamins and supplements more often than they did before the pandemic
The use of vitamins, minerals, and dietary supplements (VMS) among Americans is on the rise. According to new research from Mintel, among the 78 % of Americans who are vitamin users, a third (34 %) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47 %) of Millennials.
>> read more