Natalie’s Orchid Island Juice Company launches all-new carrot juice

Natalie’s Orchid Island Juice Company, part of the Perricone Farms family, announced the launch of its new Carrot Juice – a freshly handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. The new carrot juice is now available in the US at all Wakefern/ShopRite locations across the Northeast and Mid-Atlantic.

Bottled in both 32 oz and 56 oz sizes, Natalie’s Carrot Juice is vegan, kosher, Non-GMO, and free from added sugars and artificial flavours. Crafted using a gourmet pasteurisation process, the juice preserves bright flavour and nutritional value while delivering the convenience and shelf stability trade partners and consumers expect.

“This launch is a direct result of listening to our retail partners and consumers,” said Ashley Sommer, VP of Marketing at Perricone Farms. “Customers told us they wanted a carrot juice with the ingredients and taste they trust from Natalie’s. Expanding beyond citrus into vegetable-forward offerings is a natural next step for the brand. And placing this product into Wakefern’s ShopRite doors makes it easy for shoppers to try and adopt it.”

Retail and foodservice buyers will find the product highly versatile: perfect for refreshing straight pours, mixer programs (mocktails and cocktails), and culinary applications ranging from glazes to soups and sauces. The juice’s clean profile also makes it an ideal ingredient for wellness programs and chef-driven menus that prioritize simple, traceable ingredients.

Natalie’s developed the carrot SKU in response to repeat retailer requests for a premium carrot juice that matches the brand’s high standards for sourcing and small-batch production. The new offering underscores the company’s strategic expansion into vegetable juices while maintaining the same farm-to-bottle care consumers expect.

Availability: Natalie’s 100 % Carrot Juice is currently available in the US at all Wakefern banners, including ShopRite, PriceRite, Brown, Village Supermarkets, Morton Williams and will appear in select additional grocery chains soon. The product is also available to purchase via natalies.com.