Organic certiﬁed products used to be a niche segment of the food and beverage market. However, in recent years this category has rapidly grown, and organic products have established a ﬁrm position in the assortment of large retailers, and are increasingly ﬁnding their way into the mainstream market. Most food and beverage companies are therefore adapting their product portfolios to meet the requirements of organic certiﬁcation and cater to growing consumer demand. For example, the food company Andros recently stated that 35 % of their USA fruit product sales in 2014 was organic certiﬁed, and the company expected this to grow to 50 % by the end of next year.
Author: M. Paasman
Published in FRUIT PROCESSING 4/2015