Fuller’s can strengthen Japan’s Asahi position as global leader in premium beer segment, says GlobalData
Following the announcement on 25 January 2019 that Asahi Europe Ltd (AEL), a wholly-owned subsidiary of Japan-based Asahi Group Holdings, Ltd. (Asahi), has acquired the entire premium beer and cider business, including the flagship London Pride ale brand, of Fuller, Smith & Turner P.L.C for £250m.
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