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News 18.03.2021

PepsiCo’s latest innovation Neon Zebra™ is primed to disrupt the cocktail mixer category

PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds.

PepsiCo's latest innovation Neon Zebra™ is primed to disrupt the cocktail mixer category
PepsiCo’s Latest Innovation Neon Zebra™ (Photo: PepsiCo)

PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds. A modern alternative to complicated cocktail recipes or large format cocktail mixers, each 7.5oz mini-can of Neon Zebra mixed with your spirit of choice, makes two tasty cocktails without the fuss. Made with real juice and no artificial sweeteners, Neon Zebra mixers don’t compromise on taste. These non-alcoholic cocktail mixers come in four flavours: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix.

As a leader in beverage innovation, PepsiCo is entering the growing cocktail mixers category at a time when today’s homebound consumers are looking for easy-to-make cocktails. In fact, the cocktail mixers category (including total mixers, ginger beer, club soda, and tonics) saw 28 % growth in 2020 and is worth more than $858MM.1 Cocktail culture is taking hold at home, and people are looking for innovations that fit their lifestyle.

“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America. “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavours and colours and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”

With Neon Zebra, making classic cocktails is wildly easy, whether you’re an amateur mixologist or just a fan of great cocktails. Simply add 1 can of Neon Zebra + 3 oz. of liquor = 2 #WildlyEasy cocktails. Serve them over ice, top with your favorite garnish (or don’t!) and cheers to cocktail-making made easy.

Neon Zebra cocktail mixers come in four wildly popular flavours:

  • Margarita Mix: Paired with your favourite tequila, it’s tangy and bold with a flavourful citrus kick of lime.
  • Strawberry Daiquiri Mix: Sweet & fruity strawberry flavour with a hint of lime. The perfect balance with your favourite rum.
  • Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with your rum of choice.
  • Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavour your whiskey will appreciate.

Neon Zebra launches in sustainable, recyclable packaging via aluminum cans and paperboard 6-packs. Neon Zebra started to roll out in the US across retail and online stores in March for an MSRP of $6.99-$7.99 for six 7.5FL oz cans.

1MULOC, 52 weeks, 2020; includes Total Mixers, Ginger Beer, Club Soda and Tonics

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