Prinova to spotlight nutrition innovations at Natural Products Expo West 2026
Prinova, a leading supplier of functional ingredients, blends, flavours, and contract manufacturing solutions, will exhibit at Natural Products Expo West from March 4–6 at the Anaheim Convention Center, …
Prinova, a leading supplier of functional ingredients, blends, flavours, and contract manufacturing solutions, will exhibit at Natural Products Expo West from March 4–6 at the Anaheim Convention Center, Booth 3144.
At the show, Prinova will demonstrate its expertise in functional nutrition by showcasing great tasting, on-trend product concepts that combine flavour, functionality, and clean label appeal.
Consumer demand for functional products continues to rise, with taste remaining a decisive factor in purchase decisions. According to Innova Market Insights, three in five consumers are actively seeking to add more protein to their diets compared to last year¹, reinforcing the need for innovative protein formats that deliver both functionality and enjoyment. At the same time, format innovation remains critical, as 62 % of U.S. adults are either using or interested in using vitamin and mineral supplements in gummy form.²
At Expo West, Prinova will bring these trends to life with concepts designed to help brands meet evolving consumer expectations while accelerating product development.
Featured concepts at include:
Blueberry Tangerine Clear Pea Protein Beverage
This refreshing, plant-based beverage features Prinova’s Clear Pea Protein technology, delivering a clean, smooth, high-protein RTM drink. Naturally flavoured and naturally sweetened, the Blueberry Tangerine concept highlights a vibrant, fruit-forward profile paired with eye-catching natural colours. Designed to meet growing consumer demand for cleaner plant-protein formats, this concept showcases how brands can elevate protein beverages beyond traditional shakes with lighter, more approachable flavour experiences.
Orange Burst Gummy Multivitamin
This vibrant, orange burst flavoured gummy multivitamin features Prinova’s Multivitamin Market Ready Blend for Gummies, paired with natural flavours and natural sweeteners. Designed to simplify formulation while delivering standout taste and texture, the concept highlights Prinova’s ability to help brands rapidly capitalise on strong consumer interest in gummy vitamin and mineral supplements.
1Innova Market Insights, 2025
2Mintel, 2025