Andreas Birmoser appointed President of Pro Carton

Pro Carton, the European Association of Carton and Cartonboard manufacturers, has appointed Andreas Birmoser, Executive Vice President, Cartonboard at Stora Enso, as its new President.

Birmoser succeeds Michele Bianchi, CEO of RDM Group, who has served as President for the past four years. During this time, Pro Carton navigated a period of significant change, including the integration of another cartonboard association and evolving into a 360° industry body. This came as policymakers and businesses prepared for the EU’s Packaging and Packaging Waste Regulation (PPWR).

With more than 20 years’ experience in the forest and cartonboard industry, Birmoser brings extensive international leadership spanning strategy, commercial development and operational management. In his current role as Executive Vice President, Cartonboard at Stora Enso, he is responsible for the company’s global cartonboard business. Throughout his career, he has held senior leadership positions across Europe and South America, including CEO of Veracel Celulose, and has played a key role in driving business transformation and sustainable growth.

As President, Birmoser will work alongside the Pro Carton Board to strengthen collaboration across the value chain. They will continue to champion fibre-based packaging and ensure Pro Carton remains a trusted voice in shaping science- and fact-based policies that support competitiveness and sustainability.