New survey from True Lemon reveals that hydration is one key to happiness

Link between happiness and hydration among Americans found in a survey^* on water consumption habits

While it’s no secret that hydration is essential for health, a new survey commissioned by True Lemon and conducted by OnePoll uncovered its impact on overall happiness for Americans. Among the 2,000 respondents, 46 % who drank the most water (10+ glasses a day) said they were very happy compared to only 22 % of those who drank the least water (1 – 3 glasses a day).

Those that drank the most water also reported finding happiness and appreciating the little things in their days. They also try to improve their mood and fuel their day by staying hydrated (36 %), eating enough to avoid getting “hangry” (31 %) and taking walks (30 %). In addition, 61 % percent of those who drank more than 10 glasses of water a day said they used water additives or drink mixes and powders like True Lemon, while 59 % of those who drank the least water said they did not.

“There are so many health benefits to drinking water, but 43 % of respondents reported that water ‘tastes boring’ posing it as one of the biggest challenges to increasing their intake. The number one problem we solve for our customers is that we help them drink more water. In fact, in a recent study with over 4,000 of our customers, 94 % said we helped them drink more water every day,” said Heidi Carney, Executive Vice President, Marketing at True Citrus. “Adding a packet of True Lemon to your water allows you to reap all the hydration benefits of drinking water by making it delicious.”

^*This random double-opt-in survey of 2,000 general population Americans was commissioned by True Lemon between Feb. 16 and Feb. 22, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).