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News 28.09.2023

REBBL debuts new packaging to empower every occasion

REBBL®, the original organic and plant-powered functional beverage brand, unveiled its occasion-based packaging design. Available on shelves in the US, the new design is featured across the brand’s award-winning beverage portfolio, …

REBBL debuts new packaging to empower every occasion
REBBL's new packaging delivers empowerment for every occasion. (Photo: REBBL)

REBBL®, the original organic and plant-powered functional beverage brand, unveiled its occasion-based packaging design. Available on shelves in the US, the new design is featured across the brand’s award-winning beverage portfolio, spanning six daily occasions with over sixteen varieties, all developed with the mantra of ‘Empower the People.’

Centered on empowerment, the redesign is a culmination of REBBL’s mission to create not only delicious and nourishing beverages but also to uplift the daily experiences of its valued consumers through a focus on intentional, purpose-driven moments. By connecting each drink with an occasion, the new packaging offers clear functional advantages and key ingredients, enabling customers to intuitively discern the best beverage that aligns with their preferences and desired experience at any time of day.

“We’ve formulated a REBBL drink for every occasion, so no matter what you’re up to — you’ll have delicious functional fuel to complement the journey,” said Andy Fathollahi, CEO of REBBL. “We remain steadfast in prioritising our customers, and we’ve made it easier than ever to select the perfect beverage to enhance their daily experiences through real-food alchemy and transparent, intuitive labels.”

From delicious functional protein beverages that offer clean nourishment as well as immune and gut support, there is a REBBL drink to enhance any occasion:

  • PROTEIN: Packed with 16 g of plant-powered protein for a functional boost to fuel any time of day. Protein Dark Chocolate, Protein Vanilla, Protein Salted Caramel, Protein Strawberries and Creme, Protein Oatmeal Cookie, Protein Coconut Macaroon, Protein Hazelnut, Protein Peppermint Dark Chocolate, Protein Pumpkin Spiced Pie
  • AWAKE: Blended with maca and caffeine to support energy and sustain stamina. Recommended for the morning and afternoons. Awake Maca Cold Brew
  • BALANCE: Formulated with turmeric and maca to support overall wellness. Recommended to complement routines centered around recovery and cultivation at any time of day. Balance Maca Mocha, Balance Turmeric Golden Milk
  • FOCUS: Crafted with matcha and L-theanine to deliver an added boost of mental acuity for moments of clarity. Focus Matcha Latte
  • REVIVE: Created with adaptogenic Reishi mushroom to support immunity and the body’s ability to cope with stress. Recommended to complement routines centered around rejuvenation and revitalisation. Revive Reishi Chocolate
  • WELLNESS: Functional juices with Aquamin™ calcified sea algae to support bone, gut, and joint health while offering refreshing hydration at any time of day.* Wellness Tropical Greens, Wellness Berry Roots
  • REBBL’s redesigned packaging can be found on the brand’s 100 % rPET bottles in 12 oz. ready-to-drink varieties in natural food and grocery stores in the US.
  • *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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