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Market Data 21.01.2021

Global Food and Drink Trends 2021

The events of 2020 caused a fundamental reset in human behaviour. Recognising this transformation, Mintel’s 2021 Global Food and Drink Trends are inspired by recent shifts in consumer purchases and attitudes across industries.

Global Food and Drink Trends 2021
(Photo: Mintel)

The now, next, and future of the global food and drink industry

The events of 2020 caused a fundamental reset in human behaviour. Recognising this transformation, Mintel’s 2021 Global Food and Drink Trends are inspired by recent shifts in consumer purchases and attitudes across industries. Through collaboration with consumer analysts and insights from Mintel Trends, a global team of food and drink experts have identified new opportunities in line with three of the Mintel Trend Drivers: Wellbeing, Value, and Identity.

In 2021 and beyond, expect food and drink companies to create mental and emotional wellbeing solutions, deliver on new value needs, and use brands to celebrate people’s identities.

Feed The Mind

Innovative food and drink formulations will offer solutions for mental and emotional wellbeing that will create a new foundation for healthy eating.

Quality Redefined

Brands will be challenged to respond to new definitions of trust, quality, and ‘essential’.

United By Food

Food and drink brands can balance a person’s need to feel unique and special with the desire to be part of communities of like-minded individuals.

Please download the free 2021 Global Food and Drink Trends here.

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