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News 10.08.2015

Monk Fruit Corp. Introduced World’s First Fruit Juice For Sugar Seduction At IFT

“Sweet-Delicious™ monk fruit juice really is a new way of reducing sugar and calories,” says David Thorrold…

“Sweet-Delicious™ monk fruit juice really is a new way of reducing sugar and calories,” says David Thorrold, general manager sales and marketing for Monk Fruit Corp. “Today formulators have a toolkit that consists of high-intensity sweeteners, sugar alcohols and low-calorie sugars, but all these products come with limitations and challenges. Sweet-Delicious™ is a truly unique ingredient because it offers great-tasting low-calorie sweetness from a fruit juice. Using Sweet-Delicious™ monk fruit juice, formulators can significantly reduce or replace added sugar, and achieve a clean-label with a consumer-friendly, simple fruit juice ingredient. When you consider the evolving consumer perceptions around natural, Sweet-Delicious™ monk fruit juice is a compelling alternative for sugar and calorie reduction.”

Along with product launches in the US and China, two New Zealand companies have been early adopters of the ingredient. INLINE Nutrition, based in Dunedin, uses a powdered form of Monk Fruit Corp.’s monk fruit juice in their entire range of protein supplements.

According to the company Sweet-Delicious™ monk fruit juice is a true fruit juice manufactured strictly in accordance with WHO Codex regulations for fruit juice processing. Sweet-Delicious™ monk fruit juice is GRAS in the US, and has been declared a traditional food by FSANZ in Australia and New Zealand where it can be used in all foods and beverages. It is also considered a traditional food in China and most of East and South-East Asia.

About Monk Fruit Corp

Monk Fruit Corp. has offices in China, New Zealand and the USA and is the world’s leading monk fruit company. For more information visit www.monkfruitcorp.com and www.monkfruit.org.

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