Sights Set On Growth
WILD is currently expanding its business activities in India: the natural ingredients expert has…
WILD is currently expanding its business activities in India: the natural ingredients expert has significantly strengthened its capacity and product portfolio thanks to investments in sites and staff. The objective is to facilitate enhanced growth for its customer base with new business lines, to improve access to raw material, while also allowing for expansion into new markets and channels.
India is one of the world's most promising growth markets. With over one billion inhabitants, it is the second-most populous country in the world after China, which makes it an extremely large target group for the food and beverage industry. Since acquiring the A.M. Todd Group in 2011, a leading provider of natural mint flavors and further ingredients, WILD has been present in India. Recently, WILD expanded its production capabilities at the site in Tarapur and opened a new site in Lucknow while the operations in Mumbai have moved into larger facilities.
Focus on mint
At the end of last year, WILD enlarged the production facility in Tarapur which specializes in mint applications, and has invested in a new production unit for fruit flavors. This opens several new doors, such as combining fruit and mint flavors.
Growth with application competence
The site in Mumbai was expanded in 2013, when the employees moved into new facilities in Andheri, Mumbai's fastest-growing suburb. The site includes a new application lab for beverage developments as well as a well-equipped food lab focusing on mint and confectionery applications. In addition, further team members were hired in flavor creation, sales and purchasing. Some 30 employees are currently working in Mumbai, and the facilities are designed to accommodate further growth.
Prepared for the future
Recently, WILD has also opened a new site in Lucknow, which lies in northern India close to the main mint-growing region. An analytical lab and purchasing office are located there; the employees there are responsible for purchasing and assessing raw materials. This puts WILD in a position to guarantee that its customers have reliable access to mint products of a consistently high quality.
With its three locations, WILD is well placed to support its global customers building their presence in India as well as to continue expanding its presence in India in the future.
Publik. Agentur für Kommunikation GmbH