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News 20.01.2012

IMCD And Sweet Green Fields To Distribute Stevia Extracts, A Natural, Non-Calorific Sweetener In Europe

IMCD Benelux, part of the IMCD Group, and Sweet Green Fields LLC (SGF) have signed a…

IMCD Benelux, part of the IMCD Group, and Sweet Green Fields LLC (SGF) have signed a partnership for the pan-European distribution of SGF's line of stevia extracts. IMCD's extensive knowledge of the European market and technical expertise proved a critical factor in the appointment. The deal follows the long awaited EU approval for the use of steviol glycosides as a non-calorific sweetener in the European market.

A leading supplier and US based stevia producer, SGF has a complete vertically integrated supply chain with dedicated stevia crops in North America. "We use a natural process to extract the best tasting part of the stevia plant to yield nearly pure Rebaudioside-A,” explains Sam Newberg, VP, Business Development Europe & North America at Sweet Green Fields. “Stevia extracts have all the sweetness of sugar; in fact stevia is 250 – 350 times as sweet, with none of the calories. Using our unique pure extraction technology, we're able to bring out all the natural sweetness of the plant, rendering a 99 % + pure Reb A., plus other high purity blends to meet market demand," concludes Newberg.

SGF and IMCD will focus on customer partnership, application know-how and market experience. IMCD's synergetic product portfolio and network of food ingredient producers makes it a perfect partner to successfully bring stevia to European food & beververage companies. SGF stevia complies with kosher, halal, NSF, GMP, ISO, GRAS and HACCP requirements and it is GMO free.

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