Cooperation Agreement Signed Between Messe München And UIV

The trade-fair cities of Munich and Milan have teamed up to create a special constellation in wine technology: SIMEI, the leading international exhibition for enological and bottling equipment, will in future take place every four years in conjunction with drinktec, the world´s leading trade fair, in Munich. SIMEI will still retain its traditional two-year cycle, but from now on, its venue will alternate between Italy and Munich.

A cooperation agreement to this effect has now been signed by the organizers of the two trade fairs – the Milan-based Unione Italiana Vini Società Cooperative (UIV) and Messe München. drinktec and SIMEI are therefore pooling their respective strengths in a twin platform that will be the world´s most important technology, trading and marketing showcase for the sector.

The next SIMEI takes place from November 3 to 6, 2015 in Milan. After that, from September 11 to 15, 2017, it will celebrate its Munich premiere, as an integrated part of drinktec. In 2019 SIMEI will then again be held in Italy, where, supported by drinktec, it will feature an extended portfolio to include further beverage categories.