Ritual Zero Proof expands into ready-to-drink with new line of premium non-alcoholic cocktails

Ritual Zero Proof, the number one non-alcoholic spirits brand in North America¹, is expanding into the ready-to-drink (RTD) space for the first time with three classic non-alcoholic cocktails in a can: Margarita, G&T, and Spritz. Landing just in time for the unofficial start of summer, the flavourful lineup makes it easier than ever to enjoy real cocktails made non-alcoholic, anytime and anywhere.

A flavour-first cocktail experience, made more convenient for today’s drinkers (+21)

Each expression is inspired by Ritual’s award-winning zero-proof spirits, including Agave Spirit Alternative, Gin Alternative, and Aperitif Alternative, and comes in lightly carbonated cans that deliver true-to-cocktail flavour without sacrificing quality or taste. The Margarita, G&T and Spritz each highlight the character of their base spirits and bring Ritual’s familiar profiles into a more effortless cocktail experience that stays true to the brand’s flavour-first approach.

Enjoyed straight from the can or poured over ice, Ritual’s non-alcoholic canned cocktails are the easy, grab-and-go choice for any occasion, from backyard barbecues to beach coolers and everything in between:

• Ritual Zero Proof Margarita – A fresh tasting margarita with bright, zesty, bold citrus notes upfront, balanced by tart citrus and smooth earthy agave, with an invigorating finish.
• Ritual Zero Proof G&T – Classic gin and tonic flavours meet notes of juniper, coriander, angelica root, and fresh-tasting lime zest to balance out the crisp, bitter tonic.
• Ritual Zero Proof Spritz – An effervescent aperitivo with bittersweet citrus and floral notes, hints of spice and herbs, and rosy and citrusy champagne flavours on the finish.

“As more consumers embrace moderation without stepping away from social drinking, the expectation for non-alcoholic options has shifted from ‘available’ to ‘exceptional,'” said Megan Hurtuk, Head of Marketing of Non-Alcoholic Beverages at DIAGEO North America. “Ritual was built on the idea that you shouldn’t have to compromise on flavour or experience, and this launch brings that same standard to the ready-to-drink shelf, delivering cocktail-quality options in the moments where convenience matters most.”

Expanding access to premium non-alcoholic cocktails

Ritual RTDs underscore the brand’s commitment to making cocktail culture more accessible by enabling more shared social occasions for those who choose not to drink or drink in moderation. In a portable, ready-to-drink format, Ritual non-alcoholic cocktails extend the brand into new consumption moments, sitting comfortably alongside full-ABV offerings in social settings year-round.

Ritual Zero Proof RTDs are available now in the United States at select retailers and online at www.ritualzeroproof.com for a suggested retail price of $13.99 per four-pack and will remain a permanent addition to the Ritual Zero Proof portfolio.

¹NIQ L52 10/11/25