Asahi Group Japan pioneers first yeast-based LIKE MILK in Japan

Asahi Group Japan has launched LIKE MILK, the country’s first yeast-based beverage with milk-like characteristics. The product is packaged in SIG SmallBloc aseptic cartons and filled using the SIG Small 12 Aseptic filling machine, a high-output, flexible filling solution from SIG. LIKE MILK is currently in test sales in selected Japanese supermarkets and e-commerce channels, with plans to expand distribution by 2026. The launch is marking a first step of the partnership between Asahi Group Japan and SIG.

Filled by co-packer Mori Milk, the debut of LIKE MILK represents Asahi’s first commercial product in partnership with SIG. “Through LIKE MILK, we aim to help realize a society that embraces food diversity, where everyone can freely enjoy food regardless of physical conditions such as allergies, ethical beliefs, or preferences for non-dairy or health-conscious choices. Unlike traditional dairy alternatives made from soy, oats, or nuts, LIKE MILK is yeast-based and developed using Asahi Group’s proprietary yeast technology. The result is a beverage containing levels of protein and calcium comparable to cow milk, yet free from milk components and the 28 specified allergenic ingredients. This makes it ideal for health-conscious consumers and people dealing with dietary restrictions,” said Tomohiro Hata, Senior Manager, Future Creation Headquarters Department at Asahi Group Japan. “Our LIKE MILK product was brought to market quickly and with the highest quality thanks to SIG’s flexible filling technology and co-packing network. As consumer demands continue to diversify, including growing health consciousness and sustainability awareness, agility in product development and packaging has become critically important.”