GlobalData’s AI platform identifies innovative food & beverage ingredients in response to changing consumer sentiment

Consumer sentiment is changing. Consumers are more aware of the ingredients they are choosing to consume and are actively trying to purchase products that align with their needs and preferences.

GlobalData’s Ai Palette platform has analysed data from thousands of food and beverages ingredients to identify those that have high growth and high engagement. This analysis is based on real-time data points collected from social media and global retail sites over the past two years, as measured in June and July 2025, and includes a comparison of compound annual growth rates (CAGR) over that period.

The emerging food and beverage ingredients identified in this analysis were grouped under four key consumer trends: functional wellness, distinct flavour fusions, global takeover, and nature’s pantry. Insights from this analysis were presented in a recent Ai Palette webinar titled “Emerging Ingredients in Food & Beverages – Trends Consumers Really Care About in 2025,” which highlighted the following findings:

Functional wellness

This trend highlights the use of functional ingredients that improve the nutritional value of foods and beverages, providing consumers with health benefits beyond basic nutrition. Zinc is emerging as a key ingredient in the food and beverage sector due to its significant role in promoting functional wellness, supporting immune function, wound healing, and metabolic health. The Ai Palette platform indicates that the German dairy market is seeing a rise in zinc-fortified products, showcasing a growing interest in nutrient-rich dairy options.

Distinct flavour fusions

Characterised by the innovative combination of unique ingredients, this trend distinguishes products with bold and unexpected flavour profiles that captivate the palate and set them apart in the marketplace, such as gochujang. This Korean chili paste is gaining popularity in the US condiments market for its ability to enhance flavour fusions with a mix of heat, sweetness, and umami. Over the past two years, gochujang has experienced a remarkable growth rate of 28.5 %, supported by 264,000 data points from Ai Palette, appealing to adventurous consumers seeking authentic and spicy culinary experiences.

Global takeover

Reflecting the increasing influence of international flavours, this trend signifies the penetration of global flavours into new markets and categories, breaking traditional culinary boundaries. Miso is emerging as a key ingredient in the food and beverage sector, thanks to its versatility and health benefits, which align with the global demand for wholesome, flavourful options. Its growing popularity in condiments showcases its ability to enhance various dishes with its unique umami profile. Miso has seen a remarkable growth of 28.2 % since July 2023, supported by nearly 70,000 Ai Palette data points, emphasising its cultural significance and premium quality.

Nature’s pantry

This trend heralds a resurgence of natural ingredients, revitalising them with contemporary applications that underscore their timeless appeal and align with the growing demand for wholesome food and drinks. Peas are growing in importance as a vital component of this trend due to their fresh and natural qualities, which offer a distinctive and wholesome addition to culinary applications, with multiple health benefits. Their rising popularity in Indian snacks underscores their versatility and appeal in global food innovations.

Alice Popple-Connelly, Senior Consumer Analyst, at GlobalData, comments: “Understanding how consumer sentiment is changing and the underlying trends behind it enables brands to position their products more effectively. Identifying the emerging ingredients associated with each trend also provides food and beverage brands with compelling formulation options for innovation.”