Newstalgia and swangy flavour trends reshape Gen Z’s food and beverage choices, says GlobalData

Gen Z is reshaping grocery shopping with a strong appetite for “newstalgia” – nostalgic flavour memories reinvented with bold, modern “weirdness,” such as bright colours, unexpected textures, and global mashups. They’re also driving demand for “swangy” flavour profiles that combine sweet, spicy, and tangy notes in surprising ways. A Q4 2025 consumer survey1 underscores this push for innovation, with 65 % of Gen Z consumers worldwide saying that uniqueness or novelty is either essential or nice to have when buying a product, according to GlobalData, a leading intelligence and productivity platform.

Sainul Abidin, Consumer Analyst, GlobalData, comments: “Gen Z is treating the grocery aisle like a discovery platform – seeking familiar flavours that feel emotionally comforting, but only if they come with a twist. Newstalgia and swangy profiles are winning because they combine memory, intensity, and surprise, often with global cues and multi-sensory textures. As a result, brands are elevating classic snacks, filling aisles with mashups like hot honey, spicy caramel, and chili mango, and reimagining comfort foods through a global lens – creating fertile opportunities for manufacturers to innovate.”

Gen Z, who are looking for novel and unique experiences, prefers mid-level heat paired with sweetness, seeks out global spices, and increasingly purchases food that tells a story beyond taste. Labels like “sweet + spicy + tangy,” heritage flavours, and clean-label ingredients are now central in Gen Z-influenced product development. For brands, this means indulgence now comes with authenticity, texture, and surprise. Products that evoke warm memories – from childhood or past decades – while adding zesty finishes or tropical accents are seeing traction. From revamped retro packaging to flavour drops that mix cardamom, black currant, chili, or citrus, the trend is transforming what Gen Z picks up on a weekly grocery run.

Manufacturers and key players are responding with a bold alignment between sentiment and offerings. In 2026, Kerry launched its Global Taste Charts, revealing that “swicy” (sweet + spicy) flavours are evolving into “swangy,” as hot honey and spicy mango drive double-digit growth in bakery and confectionery products. These charts, backed by deep consumer and scientific insights, are helping brands anticipate flavour preferences and shorten product development cycles.

Abidin adds: “In snack and confectionery, new product development is seeing a strong rise in flavours that combine heat, sweetness, and tang (chamoy- or Tajín-inspired offerings). One company, Snak Club, expanded into chocolate products infused with Tajín seasoning, while Latin America continues to lead globally in launches marrying sweet and spicy profiles.”

Among nostalgic reinventions, Otis Spunkmeyer has introduced cookies infused with classic dessert flavours like Birthday Cake, Double Chocolate Caramel, and Pumpkin Spice Chocolate Chip, aiming to tap into consumers’ memories while elevating traditional formats through premium ingredients. The Graceful Cookie Co. is similarly offering flavours like Blueberry Pie, Lemon Cheesecake, and Strawberry Milkshake alongside heritage staples. Citrus flavours like lemon burst and yuzu are often used as the “twist.”

In beverages, classic soda profiles are being revived with better-for-you twists: Poppi released a Shirley Temple variant with lower sugar and added prebiotics; legacy soda brands such as RC Cola and Mr. Pibb are leaning into their simpler, nostalgic flavour profiles. Meanwhile, in global flavour ingredients, star anise, botanical and floral notes, tart tropical fruits such as guava, passionfruit, and woodsy berries are increasingly appearing, often paired with heat or acid to amplify their impact.

Abidin concludes: “For manufacturers, winning with Gen Z means moving beyond one-note flavour; growth will come from layered profiles – sweet, spicy, and tangy – delivered through credible ingredients, global inspiration, and playful formats. Brands that modernise comfort foods without losing authenticity and treat innovation as a repeatable pipeline through limited drops and remixable flavour platforms will be best positioned to build loyalty and stay culturally relevant.”

1GlobalData’s 2025 Q4 global consumer survey was conducted with 22,613 respondents across 42 countries.