De La Calle introduces Strawberry Citrus, expanding its modern Mexican soda line

De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduces Strawberry Citrus, a bold new flavour that signals the brand’s next chapter in fruit-forward refreshment.

Strawberry Citrus blends ripe, juicy strawberries with a bright mix of citrus for a crisp, refreshing soda crafted through fermentation. The flavour balances sweetness and acidity for a vibrant, crushable profile that feels both nostalgic and entirely modern. Inspired by Mexico’s everyday street life, Strawberry Citrus honours the tradition of tepache while confidently expanding it into the evolving soda category.

The launch marks a continued evolution for De La Calle as it leans further into expressive fruit flavour and vibrant design. Strawberry Citrus debuts alongside the brand’s new Frutas campaign, which celebrates bold fruit imagery, playful collages, and the cultural role of fruit in Mexican street life. Together, the flavour and campaign position De La Calle as a more flavour-led, visually dynamic modern Mexican soda brand.

Like all De La Calle sodas, Strawberry Citrus is USDA Organic and contains 6 g of fiber, 60 calories or less, and 9 g of sugar or less, with functional benefits including high Vitamin C. The brand continues to bridge better-for-you credentials with bold, craveable flavour.

Strawberry Citrus launches in the US with Target as a key retail partner and will also be available at additional retailers and online.

De La Calle’s modern Mexican soda offers a refreshing, low-sugar, and low-calorie alternative to traditional sodas. With eight times less sugar than conventional Mexican sodas like Jarritos and significantly less than mainstream options like Fanta and Mexican colas, De La Calle’s Tepache is a better-for-you, craft-fermented beverage available at an affordable price, starting at $ 2.49 per can.