Jumex’s Hydrolit +Advance recognised as 2026 Product of the Year USA Award Winner

Jumex announced that its functional hydration beverage, Hydrolit +Advance, has been recognised as a 2026 Product of the Year USA Award Winner in the Hydration category, as voted on by 40,000 American shoppers in the US in partnership with Kantar. Renowned as a globally established seal of approval, Product of the Year is the largest consumer-voted awards program centered around product innovation.

Jumex created Hydrolit +Advance to meet the growing consumer demand for a high-performance hydration beverage that goes beyond basic rehydration. Unlike many mainstream sports drinks, Hydrolit +Advance includes choline to support cognitive performance and mental focus. The enhanced formulation positions Hydrolit +Advance within the fast-growing functional hydration segment, offering retailers a differentiated option in a competitive set.

Hydrolit +Advance contains five essential ions, including sodium, calcium, potassium, magnesium, and zinc, to restore hydration balance, B Vitamins (B3, B6, B12) to support energy metabolism and overall wellness, and natural caffeine to provide clean, focused energy without a heavy crash. Available in four flavours, including Mango, Fruit Punch, Orange, and Berries, Hydrolit +Advance combines flavour-forward innovation with functional credibility. It is designed to replenish what the body loses through sweat, stress, and everyday activity, supporting active lifestyles, busy schedules, and daily hydration needs.