Rosae earn top honours for Gentlebrand at global packaging design awards

Gentlebrand, a global packaging design studio based in Italy, has demonstrated its creative leadership on the biggest stage, through securing two accolades at the 2025 Pentawards Gala in Amsterdam, Netherlands. The agency’s creative packaging projects for the ‘Avance’ fragrance collection and its ‘Rosae’ bioPET wine bottle secured recognition for their innovative, emotive and sustainability credentials.

Founded in 2007, Pentawards is one of the world’s leading competitions dedicated to recognising excellence in packaging design. Each year it receives over 2,000 entries from applicants in over 60 countries, which are judged by an international panel of over 50 experts from top brands and agencies.

The awards celebrate creativity, innovation and impact across categories such as beverages, food, beauty, sustainability and brand identity.

Rosae: elegance and sustainability in bioPET

Rosae was awarded silver within the ‘Sustainable Design – Beverages’ category for its successful combination of aesthetic refinement and environmental responsibility.

The 750 ml wine bottle, made of bioPET, is designed to reduce environmental impact without compromising elegance or functionality.

Inspired by the delicate petals of a rose, the design features soft, lightweight shapes and a label that reflects the wine’s freshness and identity. Rosae stands as a virtuous example of circular packaging, showcasing sustainability as a driver of innovation.

“With Rosae, through a lightweight and durable design, we have demonstrated that sustainability can also mean beauty and prestige,” adds Andrea Rizzardi.