Brazil: Low demand from Europe presses down orange prices in São Paulo state

Exporters had good perspectives for the 2025/26 season of orange juice, especially due to the exemption of the US tariff on imports of the commodity from Brazil and to the increase in the orange production in São Paulo state.

However, the limited demand from Europe kept international sales of orange juice below-expected from July to October 2025. As for November, shipments may continue to register low performance, since European acquisitions are still moving at a slow pace.

As a result, players from the crushing industry in São Paulo state have been cautious about purchasing fruits, keeping only contracts closed before and buying exclusively in the spot market – purchasers have been offering lower quotations, from BRL 35 to BRL 38.00 per box, delivered at the industry in SP.

The impacts of the pressure from the industry have started to hit the market of in natura fruits. Due to low values paid by the processing industry, part of the production is expected to be allocated to the in natura market, which can increase the supply in the wholesale supply center and, consequently, press down quotations to producers.