Welch’s appoints Cees Talma as Chief Executive Officer

Welch’s, an iconic leader in the fruit-based food and beverage industry, announced the appointment of Cees Talma as Chief Executive Officer, effective immediately. Talma succeeds Trevor Bynum, whose leadership for nearly 7 years has been instrumental in shaping the company’s transformative growth.

With more than 30 years of global leadership experience across the food, beverage, consumer goods, and health & wellness industries, Cees Talma will guide Welch’s into its next era of evolution. For the past 11 years, Cees has led mission-driven and family-owned companies, sharing Welch’s purpose-led approach and ongoing commitment to quality, innovation and grower-owner success. This background, combined with his track record of aligning purpose with performance, makes him uniquely suited to lead Welch’s historic legacy.

Cees brings unique experience scaling both legacy brands and disruptive newcomers. Prior to Welch’s, he served as CEO of Nature’s Way, where he led transformative growth, innovation, and operational excellence. Before that, Cees held the role of CEO at Stasher, scaling the brand’s sustainability mission and product footprint. Cees also occupied senior roles at SC Johnson and Unilever, where he grew CPG Category disruptors, led acquisitions and implemented many innovative go-to market strategies.