New Rockstar Blood Orange in 330ml can
Rockstar Energy is looking to shake up the energy drinks category with the launch of Rockstar Energy Blood Orange Zero Sugar – a limited-edition flavour in a brand-new 330 ml £1 price-marked pack (PMP) can.
Rockstar Energy is looking to shake up the energy drinks category with the launch of Rockstar Energy Blood Orange Zero Sugar – a limited-edition flavour in a brand-new 330 ml £1 price-marked pack (PMP) can. The latest format and flavour is designed to broaden appeal and bring new shoppers into the category, by targeting non-traditional energy drinkers with a more accessible option.
The Blood Orange variant will launch as an initial exclusive to the convenience channel in the UK and taps into a popular summer flavour with its refreshing citrus taste, and a key stimulant flavour already, with citrus worth more than £45m1.
Debuting in a new 330 ml slim can, the brand is looking to address a common barrier to entry for new energy drink buyers – the larger 500 ml format. Rockstar Energy can now offer a more approachable size and good value price point for those looking to try something new, representing a different, yet affordable on-the-go option for consumers.
1NielsenIQ RMS, Total Coverage, Stimulants, Carlsberg Britvic Defined, Sales Value, 52wks w/e 03.05.25