End-of-line packaging specialist: EOL Group helps companies meet EU packaging requirements

• The new EU Packaging and Packaging Waste Regulation (PPWR) will come into effect in August 2026, requiring companies to adopt more sustainable practices, particularly by reducing packaging waste and promoting reusable packaging.
• EOL Group, a specialist in end-of-line packaging machines and automation solutions, develops customised packaging concepts to help businesses efficiently future-proof their compliance with PPWR requirements.
• Working closely with its customers, EOL Group crafts tailored strategies to implement the PPWR in a practical, cost-effective, and sustainable way.

The EU Packaging and Packaging Waste Regulation (PPWR) was passed on February 11, 2025, and will be legally binding across all EU member states starting August 12, 2026. The regulation aims to significantly reduce packaging waste, promote the reuse and recycling of packaging, and strengthen the circular economy. A particular emphasis is placed on encouraging reusable solutions and designing recyclable packaging. The PPWR sets clear guidelines on reusability, the use of recycled materials, and the elimination of unnecessary packaging, marking an important step toward sustainable, resource-efficient packaging systems.

As a specialist in customised end-of-line packaging machines and automation solutions, EOL Group supports companies in putting the PPWR requirements into practice efficiently and effectively. Thanks to its comprehensive interface expertise, EOL delivers streamlined, integrated solutions that ensure smooth operations that can be flexibly adapted to individual needs. The focus is on simple, clear, and efficient processes – driven by agility, open communication, and a spirit of partnership. The goal is to work together with customers to create economically viable and legally compliant packaging strategies.

“The PPWR isn’t an obstacle – it’s an opportunity for sustainable innovation, greater circularity, and future-ready business models. Together with our customers, we’re developing solutions that already meet tomorrow’s demands today,” explains Sebastian Jost, CEO of EOL Group.