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Flavours & Ingredients 14.10.2021

Givaudan to acquire DDW, The Color House

As part of its 2025 strategy to expand the portfolio of its global Taste & Wellbeing business, Givaudan announced that it has reached an agreement to acquire DDW, The Color House, a US based natural colour company.

Givaudan to acquire DDW, The Color House
(Photo: confructa medien GmbH)

Establishing global leadership position in natural colours

As part of its 2025 strategy to expand the portfolio of its global Taste & Wellbeing business, Givaudan announced that it has reached an agreement to acquire DDW, The Color House, a US based natural colour company. The acquisition will enable Givaudan to become a global leader in natural colours, enhancing its ability to create “Feel Good” Food Experiences through its extensive portfolio of taste and sense solutions.

Headquartered in Louisville, Kentucky, USA, DDW is a leading privately-held company in the natural colour industry, with 12 manufacturing facilities around the world and 315 associates. Founded in 1865, the company has developed a strong market position from its origins in the brewing industry through its market leading capabilities in caramel colours and for the last 20 years having a strong focus on natural colours for the food and beverage industry.

The terms of the deal have not been disclosed and Givaudan plans to debt fund the transaction. DDW’s business would have represented approximately USD 140 million of incremental sales to Givaudan’s results in 2020 on a proforma basis. The transaction is expected to close in Q4 2021.

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