Ad:Business Contacts
Ads:Current issue FRUIT PROCESSINGWorld Of Fruits 2020Our technical book Apple Juice TechnologyFRUIT PROCESSING Online Special: Instability of fruit-based beveragesFRUIT PROCESSING Online Special: Don’t give clogs a chanceOrange Juice ChainOur German magazine FLÜSSIGES OBST
News 21.01.2021

Mtn Dew takes flavour to the extreme with Major Melon and Major Melon Zero Sugar

Mtn Dew is going pink with Mtn Dew Major Melon, a new thirst-quenching offering that takes flavour to the extreme. Made for those who embrace fearlessness and fun times in life, this marquee addition to the brand’s beverage portfolio features the great taste of watermelon with a Dew twist.

Mtn Dew® takes flavour to the extreme with Major Melon and Major Melon Zero Sugar
The introduction of Mtn Dew Major Melon is sure to bring fans the feeling of warm summer days - even in the middle of winter. (Photo: PepsiCo)

New watermelon flavour is the latest addition to the Dew permanent flavour line-up – delivering a refreshing charge

Mtn Dew® is going pink with Mtn Dew® Major Melon, a new thirst-quenching offering that takes flavour to the extreme. Made for those who embrace fearlessness and fun times in life, this marquee addition to the brand’s beverage portfolio features the great taste of watermelon with a Dew twist. Mtn Dew Major Melon – also available in a Zero Sugar variety – is the first permanent flavour offering in more than a decade and is available in the US now.

“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” says Nicole Portwood, vice president, marketing, Mtn Dew. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavours tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”

The introduction of Mtn Dew Major Melon is sure to bring fans the feeling of warm summer days – even in the middle of winter. Both Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available in the US at retailers and online in 20 oz. bottles, 2 liter bottles, 12-packs of 12 oz. cans and a variety of other single and multipack sizes.

<< Back to overview