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News 09.07.2020

Vita Coco announces 2021 launch for boosted line with MCTs

Leading coconut water brand Vita Coco is debuting a new line of functional coconut water with MCT next spring.

Vita Coco announces 2021 launch for boosted line with MCTs
(Photo: Vita Coco)

Leading coconut water brand Vita Coco is debuting a new line of functional coconut water with MCT next spring.

Vita Coco Boosted blends coconut water, coconut cream, coconut MCT oil, B vitamins and tea extract to give consumers a new, modern way to get their fix of all-day energy, without the jitters or crash. The new product will be available in three, delicious cafe flavors – Vanilla Latte, Coconut Chocolate and Chai – with 40 milligrams of caffeine and less than 5g of sugar per drink. Unlike other MCT drinks on the market,Vita Coco Boosted has no added sugar or added sweeteners.

As consumers continue to seek out holistic ways to increase their energy and focus, Vita Coco is leveraging energy-boosting coconut MCT oil to create a coconut water beverage that meets consumers’ needs.

“We’re always looking to find new innovative ways to leverage the goodness of coconuts to provide consumers with relevant products. We all need more energy and focus now more than ever, and the launch of Boosted could not be better timed,” said Michael Kirban, co-founder and CEO of Vita Coco. “MCT as a functional ingredient is growing rapidly, and our unique combination of coconut water with coconut MCT oil offers consumers an accessible, versatile product that can be enjoyed as a sidekick to your coffee, an addition to your smoothie or any time you need a pick-me-up.”

Vita Coco Boosted will launch regionally and will be available for $3.29 for a16.9-oz TetraPak in select retail stores and on Amazon in March 2021.

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