Intermarché is first to launch SIG’s paper straw solution in Europe
SIG’s fully recyclable and renewable paper straw solution for aseptic carton packs is being launched for the first time in Europe by Intermarché, one of the most popular retail chains in France.
SIG’s fully recyclable and renewable paper straw solution for aseptic carton packs is being launched for the first time in Europe by Intermarché, one of the most popular retail chains in France.
Intermarché is the first company in France to launch paper straws with aseptic carton packs. By offering this solution across its three brands – Paquito, Look and top Budget – it will save 10 tonnes of virgin plastic per year.
The company will be offering the juices and beverages of these brands in combiblocMini packs with SIG’s 6 mm straight paper straw solution – one of several options available in SIG’s paper straw portfolio. The cartons are filled at Antartic, a production unit belonging to Agromousquetaires, a food-processing subsidiary of Groupement Les Mousquetaires.
SIG was the first in the industry to offer a market-ready paper straw solution for aseptic carton packs, enabling customers to meet the urgent need for alternatives to plastic drinking straws – which will be banned across Europe from the beginning of 2021 in line with the Single-Use Plastics Directive.
SIG’s paper straws offer a more sustainable solution that is renewable and fully recyclable. They are an ideal companion for SIG’s fully recyclable carton packs, which are mainly made of renewable paper board.
The paper used to make SIG’s paper straws originates from FSCTM-certified forests and other controlled sources. The blister for the straw has also been redesigned to help prevent litter by remaining attached to the pack to be recycled together.
SIG offers both straight and U-shaped paper straws. Paper straws are available for use with SIG’s combiblocSmall or combiblocMini packs to maintain the convenience of small-size formats for consumers looking for on-the-go beverages.
The innovative structure and diagonal cut make the straw robust enough to pierce the closed straw hole of the carton. Positive results in consumer tests showed no compromises in convenience compared with conventional plastic straws. Customers can use existing straw applicators to attach them to packs.