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Filling & Packaging 14.11.2019

A handcrafted language for industrial bottles with a signature identity

One of the current tendencies is the consumer demand to return to the essence, the craftmanship, and the imperfect beauty. To respond to this demand, Estal, a leading premium packaging company, presents their new contemporary‐vintage design, Wildly Crafted.

A handcrafted language for industrial bottles with a signature identity
(Photo: Estal)

One of the current tendencies is the consumer demand to return to the essence, the craftmanship, and the imperfect beauty. To respond to this demand, Estal, a leading premium packaging company, presents their new contemporary‐vintage design, Wildly Crafted.

Wildly Crafted is a new type of design made for manufacturers that embrace an artisan spirit. The philosophy of this new brand is the production of small batches, but Estal can also produce large amounts. The collection Wildly Crafted is easily recognizable, generated in a brand of identity and community within distilleries that use them: their bottles are unique because they are sealed and contain a texture that can be labeled and varied, like an orange peel, bubbles, movements of glass and imperfections – which present a handcrafted look. All of this can be added to their respect for sustainability.

The Wildly Crafted bottles can be fabricated with the option of 100 % recycled glass PCR (Post‐ Consumer Recycled Glass) that comes from gathering in municipalities. The use of this recycled glass permits the reduction of energy consumption and diminishes CO2 emission, since less fuel consumption is required when melting this material than by converting the raw material into glass. It also involves a lower total extraction of virgin materials, because 1 kg of recovered glass equals 1.2 kg of raw materials.

The Wildly Crafted bottle catalog features five distinct shapes: Primal, the toughest and most powerful design, sculpted in stone; Natural, with a look reminiscent of the ancient terracotta amphorae and the beauty that leaves the passage of time in the glass; Brave, which reinterprets the bottles of whiskey but with a bold design and a texture with bumps; Bobber, cylindrical and powerful, as well as mechanical and natural and finally, Bobber Jr., a tribute to the artisan brewers.

To this diversity of shapes, the possibility of choosing between two different mouths is added: Bocachata, with a clear and clean finish, providing a handmade bottle appearance and a contemporary look thanks to the purity of its lines and Choker, which presents a small space just below the neck, which corresponds to the mold separation line and allows the bottle to be moved across the production line.

The new Wild Glass color is the perfect complement to the Wildly Crafted bottle series, as it starts from the same concept of respect for sustainability and natural beauty. Applicable to both wine bottles, distillery and beverages in general, as well as gourmet and beauty sector, Wild Glass is obtained with 100 % PCR recycled white glass and is an efficient solution, since its application does not discard bottles with cosmetic imperfections of aesthetic character, thus reducing the environmental impact caused by discards. The color range of the “Colour is life” series, to which Wild Glass belongs, is also expanded with the introduction of Amber and Black tones, which stand out for their extreme elegance and wide application, being very attractive for distillery.

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