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News 06.06.2019

OMG! launches innovative fruit juice range

Nutricane Beverages, an innovator in the beverage space from India, announced the launch of its exciting and innovative range of fruit juices with two new variants – Mango and Guava under its brand name OMG!

OMG! launches innovative fruit juice range
OMG! fruit juices are now available in a 250 mL glass bottle in two variants - Mango and Guava. (Photo: Nutricane Beverages)

Nutricane Beverages, an innovator in the beverage space from India, announced the launch of its exciting and innovative range of fruit juices with two new variants – Mango and Guava under its brand name OMG!

This new-age range is a delicious blend of fruits with sugarcane juice, that not only enhances flavour but also elevates the nutritional profile of the juice and is a great source of vitamins and other essential micro nutrients. The packaging of OMG! juices in a recyclable glass bottle without any added sugar or chemical preservatives makes this juice an all-round winner.

These unique fruit juices are a first of their kind globally where fruits are combined with sugarcane juice that acts as a natural sweetener thereby replacing the need for refined sugar and water as is done in other packaged fruit drinks and beverages. This breakthrough was made possible by Nutricane Beverages through its internally developed patent-pending process called “FreshFusion” which gives sugarcane juice a long shelf-life. The company launched its sugarcane juice range in 3 flavours last year and has now introduced its new fruit juices range.

OMG! fruit juices are now available in a 250 mL glass bottle in two variants – Mango and Guava in Delhi NCR, Jammu and Kashmir, Jaipur, Chennai, Bangalore and Lucknow at an attractive price of INR 45/-. The juices will be available in more cities all over India in the coming months.

About Nutricane Beverages Pvt. Ltd. and OMG!
Nutricane Beverages Pvt. Ltd. is a juice & beverage company with a mission to innovate and offer unique, healthy and nutritional beverages to the global market. The company through its internal research and development over the past few years has developed ‘FreshFusion’ process, a patent-pending process to preserve natural sugarcane juice in ambient conditions while retaining its nutritional properties.
Under the brand OMG! – Oh My Ganna, Nutricane has launched flavoured sugarcane juices as well as fruit juices using sugarcane juice as a core ingredient thereby replacing any refined sugars, creating the most delicious, nutritious & wholesome juices.
OMG! products are naturally crafted and packed at its state of the art facility located in Jhajjar district in Haryana (India), using modern processes which offer more juice content, do not contain refined sugar or any chemical preservatives, a first of its kind that would create a new segment in the juice category for a healthy and happy consumer.

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