New(s) for the beverage industry: Reduce sugar with Ocean Spray’s 50° Brix cranberry juice concentrate

The Hamburg-based ingredients specialist Bösch Boden Spies presents a new product in its range: Ocean Spray’s 50° Brix cranberry concentrate. It offers beverage manufacturers numerous advantages.

The beverage market is changing: More and more consumers are looking for healthy thirst quenchers that are low on sugar and high on added functional value. Meanwhile, traditional juices and spritzers are increasingly having a hard time in the market. New product concepts are in demand: Ocean Spray’s 50° Brix cranberry concentrate offers beverage manufacturers the ideal basis for this.

The product is characterized by a special production process whereby fewer turbidity-forming ingredients are transferred into the concentrate. As a result, it is particularly color-stable and can easily be mixed with other beverages without flocculating.

Adding this cranberry concentrate to juices, for example, can significantly reduce the sugar content of the beverages. The products taste tart and exotic with a natural, light sweetness. At the same time, the subtle cranberry taste enhances the flavors of the other fruits.

The cranberry concentrate increases the antioxidant content of a drink. And their attractive red color gives beverages containing cranberry a special visual appeal as well.

The cranberry concentrate is also good for using in alcoholic beverages, and is suitable for other product segments as well, such as the dairy sector.