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News 07/12/2018

Fever-Tree launched limited-edition Cucumber Tonic Water

This June, Fever-Tree, the UK’s leading premium mixer brand, launched a limited edition Cucumber Tonic, the taste of British summertime.

Fever-Tree launched limited-edition Cucumber Tonic Water
Fever-Tree Cucumber Tonic Water. (Photo: Fever-Tree)

This June, Fever-Tree, the UK’s leading premium mixer brand, launched a limited edition Cucumber Tonic, the taste of British summertime. Fever-Tree Refreshingly Light Cucumber Tonic, created using naturally-sourced ingredients, is a delicate and crisp tonic water, the perfect addition to outdoor drinking during the summer months.

The Cucumber Tonic Water is available in 500 ml glass bottles in the off-trade. The new tonic water uses a natural cucumber essence, extracted through low- temperature distillation process from fresh General Lee cucumbers to capture the very purest cucumber essence.

The flavour notes of the cucumber essence are perfectly balanced with the gentle bitterness of Fever-Tree’s signature quinine sourced from the Eastern Congo and soft spring water. The result being a tonic with a refreshing taste and aroma, which pairs perfectly with fresh and floral gins and when served with a cucumber ribbon and sprig of fresh mint, gives a fresh cucumber twist on the quintessentially British G&T as well as great accompaniment to premium vodka.

The new release is a limited edition extension to Fever-Tree’s award-winning portfolio of 14 mixers and tonics, all of which are also available in Refreshingly Light variants. This release follows the success of Fever-Tree’s first limited edition, Clementine and Cinnamon tonic water, launched over the Christmas period last year which became the third most popular Fever-Tree product by volume sales in December 20171.

1 Company FY results year end 31st December 2017

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