NNB Nutrition Powers next generation of functional beverages with GeniusPureTM, featured in new launches from Update, Bucked Up, and Life Cider X
NNB Nutrition, a leading innovator in functional ingredient solutions, announced its role in powering a new wave of ready-to-drink beverages featuring GeniusPureTM, its premium alpha-GPC ingredient …
Innovative ingredient solutions drive cognitive performance and hydration across celebrity-backed and performance-focused RTD beverages
NNB Nutrition, a leading innovator in functional ingredient solutions, announced its role in powering a new wave of ready-to-drink (RTD) beverages featuring GeniusPure™, its premium alpha-GPC ingredient known for enhancing cognitive performance. These launches include high-profile collaborations and cutting-edge formulations from Update, Bucked Up: Drive Hydration, and Life Cider X.
As consumer demand accelerates for beverages that deliver both physical and mental performance benefits, NNB Nutrition continues to lead with science-backed ingredients designed for modern lifestyles.
Elevating everyday performance with GeniusPure™
GeniusPure™ is a next-generation choline source designed specifically for functional beverages, offering:
- Clinically supported 108 % increase in focus with a single dose, enabling brand-friendly claims such as “double your focus”
- 99 % purity, ideal for RTD applications
- Soy-free formulation, meeting clean-label demands
- Support for alertness, cognitive function, and mental clarity
Featured product launches
Update — with Kim Kardashian
A refreshed take on a beverage originally favored by Kim Kardashian, Update returns to market with an upgraded formulation featuring GeniusPure™. This relaunch delivers enhanced cognitive benefits alongside hydration in a sleek, modern RTD format.
Bucked Up: Drive Hydration — with Bryson DeChambeau
Developed in collaboration with professional golfer Bryson DeChambeau, Drive Hydration was created to meet the demands of high-performance athletes seeking both hydration and mental sharpness. With the inclusion of GeniusPure™, the product offers a powerful combination of physical and cognitive support – ideal for sport and everyday performance.
Life Cider X
Life Cider X sets a new category standard as the first functional apple cider vinegar beverage to also deliver energy and cognitive benefits. Powered by GeniusPure™, this innovative drink bridges wellness and performance, offering consumers a versatile solution for energy, focus, and metabolic support.