Ad:Neves - Orange Juice Chain
Ads:Current issue FRUIT PROCESSINGOur technical book Apple Juice TechnologyOrange Juice ChainOur German magazine FLÜSSIGES OBST
Market Data 19.03.2018

UK water drinks approach 4,000 million litres

UK consumption of water drinks rose 7 % in 2017 to nearly 4,000 million litres, with a retail value of £3.1 billion, according to a new report from global food and drink experts Zenith.

UK water drinks approach 4,000 million litres
UK water drinks approach 4,000 million litres. (Photo: Zenith)

UK consumption of water drinks rose 7 % in 2017 to nearly 4,000 million litres, with a retail value of £3.1 billion, according to a new report from global food and drink experts Zenith.

Sales of plain bottled water in retail packs increased by 8 % to over 3,100 million litres, while volume through bottled water coolers grew a more modest 2 % to 310 million litres. This marks a slowdown in growth from the preceding four years, partly as a result of poor summer weather. Conversely, sales of flavoured, functional and juicy waters, which increased by 2 % in 2016, advanced by 5 % in 2017, after more strong branded players entered the market.

Plain bottled water, with average annual consumption of 54 litres per person, strengthened its market dominance in 2017 to account for 87% of total sales. Flavoured water’s share of the market fell to 11 % volume share, with juicy and functional water making up the remaining 2 %. In terms of water types, still water drinks accounted for 83 % of total volume in 2017, with sparkling water drinks contributing 17 %.

The top 5 UK plain water brands – Highland Spring, Evian, Buxton, Nestlé Pure Life and Volvic – are collectively responsible for 30 % of total water drinks sales, whilst the top 5 water plus brands – Volvic Touch of Fruit, Calypso Clear, Trederwen Essence, Drench Juicy and Perfectly Clear – account for 5 %.

Zenith forecasts that, by 2022, the total market for UK water drinks will reach 5.3 billion litres, 32 % above 2017 levels. Plain bottled water is set to lead this advance, with average growth of 6 % per year. Flavoured, functional and juicy waters are forecast to expand more slowly.

<< Back to overview

This website uses cookies to improove user experience. By using our website you consent to all
cookies in accordance with our Cookie Policy. Read more

Die Cookie-Einstellungen auf dieser Website sind auf "Cookies zulassen" eingestellt, um das beste Surferlebnis zu ermöglichen. Wenn du diese Website ohne Änderung der Cookie-Einstellungen verwendest oder auf "Akzeptieren" klickst, erklärst du sich damit einverstanden.

Schließen