Ready-to-drink coffee consumption reaches 5.5 billion litres

Global consumption of ready-to-drink coffee reached 5,500 million litres in 2017, a 19 % increase since 2012, according to a new report from global food and drink experts Zenith. Further growth is forecast, with sales expected to exceed 6,600 million litres in 2022.

“Japan is by far the biggest market, with 55 % of global volume, and is relatively mature with a significant proportion heated in vending machines,” commented Zenith Chairman Richard Hall.

“Much of the dynamism is coming from North America, with annual growth of 13 % and the introduction of many new trends such as cold brew, nitrogen infusion, carbonation and black coffees,” he continued. “Iced coffees are also gaining ground worldwide from low levels because of their taste, refreshment, convenience and quality.”

In terms of regional shares, Asia Pacific leads with 83 % of total volume, followed by North America and Europe with 10 % and 3 % respectively. Consumption has increased across all regions since 2012, spurred by new product development and increasing interest in healthier beverage choices.