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News 07.11.2017

Tetra Pak publishes new Orange Book free online

Alongside the latest technologies and consumer insights, the book points to a recent Tetra Pak study that shows how small the impact of pasteurization is on the levels of vitamin C in orange juice. On average, the process reduces the amount of vitamin C by less than 2 %, the report notes.

Tetra Pak publishes new Orange Book free online
A new edition of Tetra Pak’s Orange Book is now available free online. (Photo: Tetra Pak)

A new edition of Tetra Pak’s Orange Book is now available free online.

Alongside the latest technologies and consumer insights, the book points to a recent Tetra Pak study that shows how small the impact of pasteurization is on the levels of vitamin C in orange juice. On average, the process reduces the amount of vitamin C by less than 2 %, the report notes.

Maria Norlin, Juice, Nectars and Still Drinks Sub-category Manager at Tetra Pak said, “Juice remains a significant part of the average consumer diet around the world. Our studies show that pasteurization causes minimal impact on vitamin C retention while securing a safer product with longer shelf life for the consumer. We hope this gives customers the evidence they need to communicate the nutritional values of orange juice with consumers.”

Drawing on the company’s 60 years’ experience in juice processing and its global expertise, the Tetra Pak Orange Book is the only book available that covers the entire orange juice production chain, from quality control of the fruits to regional consumer insights.
The book is free to read http://orangebook.tetrapak.com/.

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