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News 02.02.2017

Red Bull gives you wings with two new sugarfree editions

Store shelves around the US are buzzing with the arrival of three new Red Bull® Editions products. Red Bull is expanding the successful Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition offering the wings of Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively.

Red Bull gives you wings with two new sugarfree editions
Red Bull is expanding the successful Red Bull Editions line with Red Bull Green Edition, Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree offering the wings of Red Bull with the tastes of Kiwi Apple, Acai Berry and Limeade, respectively. The Red Bull Editions stand for taste and choice, offering a delicious option for every palate whether new to the category or currently enjoying Red Bull while working, studying, traveling, working out or juggling the daily demands of life.

Red Bull Expands Editions Line with Sugarfree Açai Berry and Limeade; Last Summer’s Limited Edition Returns as a Full-Time Offering – The Red Bull Green Edition Kiwi Apple

Store shelves around the US are buzzing with the arrival of three new Red Bull® Editions products. Red Bull is expanding the successful Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition offering the wings of Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively.

Winning over new and existing consumers since 2013, the Red Bull Editions stand for taste and choice. The line offers a delicious taste option for every palate whether new to the energy drink category, or currently enjoying Red Bull while working, studying, traveling, working out or juggling the daily demands of life.

The introduction of the Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree now provide consumers with the additional choice of sugar content, especially for those looking for variety and sugar-free offerings.

A resounding success last summer as the top selling new beverage item launched in 2016*, the limited edition Red Bull Summer Edition Kiwi Twist is returning permanently as the Red Bull Green Edition. The Red Bull Green Edition offers the functionality of Red Bull with the taste of Kiwi Apple.

The new products will be available nationwide with an MSRP of 2 for $5.33.

*IRi Total US MULO+C $ Sales, Full Year 2016 Ending 12.25.16

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