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News 20.01.2012

Pure New Packs For Clover’s Tropika And Krush

Clover’s popular Krush and Tropika juice brands have found a…

Clover's popular Krush and Tropika juice brands have found a new and unique packaging format. Tropika's 2 l plastic style packaging and Krush's 1.5 PET bottle will be complemented by Elopak South Africa's successful 2 litre, SLIM Pure-Pak Curve carton.

According to Johan De Smidt, Elopak South Africa's Managing Director, it's the first time that this particular Pure-Pak carton format is being offered in South Africa, with Krush and Tropika being the first and currently only brands in it, making the pack unique to Clover.

At 91 mm square, the new carton's footprint is also marginally slimmer than its 96 mm predecessor. This, coupled with the carton's additional 19 mm height, accentuates its slim stature and creates a health-benefit association with the product.

The design of the new carton is enhanced by an additional curve in order to achieve a more attractive and eye-catching package with stronger brand communication. As such, the carton's added fifth 'Curve' panel creates a slimmer, more elegant shape, communicating premium freshness and providing clear on-shelf differentiation. In addition, the carton's large cap is convenient and appealing with simple, hygienic opening/reclosing functionality that offers easy pouring.

Consumers recognise the Pure-Pak carton as a premium, convenient and more environmentally friendly form of packaging, making Elopak's cartons the go-to packaging choice for distinguishing Tropika and Krush from other brands. As such, the pack changes will enable Clover to cut through the cluttered juice shelves and create a fresh motivation for loyal and new buyers to purchase.

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