Aujan Industries And The Coca-Cola Company Announce Signing Of $980 Million Agreement
Aujan Industries, one of the largest independent beverage companies in the Middle East, and The Coca-Cola Company announced a…
Aujan Industries, one of the largest independent beverage companies in the Middle East, and The Coca-Cola Company announced a binding agreement for The Coca-Cola Company to acquire approximately half of the equity in Aujan's existing beverage business.
Once closed, this $980 million transaction will provide Saudi Arabia-based Aujan Industries a platform to accelerate the international growth of the Aujan brands, including Rani and Barbican, while enhancing the regional outlook for licensed brand Vimto. The transaction will present The Coca-Cola Company a significant equity stake in one of the leading still beverage businesses in the Middle East.
This transaction represents the largest-ever investment by a multinational firm in the Middle East's fast moving consumer goods sector, reflecting the strength of Aujan's operations. Aujan holds a top-three position in still beverages in every country in which it operates and is one of the top 100 companies in Saudi Arabia with total annual revenues exceeding $850 million.
Under the terms of the agreement, The Coca-Cola Company will acquire 50 percent of the Aujan entity that holds the rights to Aujan-owned brands, and 49 percent of Aujan's bottling and distribution company. The licensed brand Vimto will remain with the Aujan-managed bottling and distribution company.
The Coca-Cola system – which currently employs more than 40,000 people across the Arab world – announced in October 2011 that it will invest $5 billion in the Middle East and North Africa region over the next 10 years.
This agreement excludes Aujan's Iranian manufacturing and distribution business. Closing of the transaction is subject to certain conditions. Both companies expect the transaction to close in the first half of 2012.