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People & Events 31.07.2010

Opportunity for UK Food Suppliers at leading Trade Show to present to London 2012

Companies exhibiting at IFE11 are being given a once-in-a-lifetime opportunity to present their products to The London Organising Committee of the Olympic Games and Paralympic Games [LOCOG]…

Companies exhibiting at IFE11 are being given a once-in-a-lifetime opportunity to present their products to The London Organising Committee of the Olympic Games and Paralympic Games [LOCOG].

In an unprecedented move, LOCOG will bring its sourcing team and a large group of buyers and development chefs to IFE11 for ‘Meet the Buyer’ sessions. Exhibitors of all sizes will be in with a chance of getting their products onto the 14 million plates of food served to visitors, media, VIPS and athletes during the 2012 Games.

In particular, the team will be looking to source quality local and regional produce from the UK and internationally explained Jan Matthews, Head of Catering at LOCOG: “We’re entering a really exciting phase in planning of the 2012 Games and meeting businesses at IFE11 will be key to helping us develop the catering offering.”

Matthews continued: “Although the 2012 Games are primarily based in London, we are dedicated to showcasing the finest food from around Britain whilst ensuring that we offer a wide range of international cuisine to the 16,500 people we need to cater for in the Athletes Village.

“London 2012 will be the largest peace-time catering operation in the world, so the Meet the Buyer events really will provide a mammoth opportunity for exhibitors to get involved. The whole catering team is really excited about uncovering a huge range of businesses to help meet our demands.”

Christopher McCuin, Event Director at Fresh RM, the organisers behind IFE, echoed these sentiments: “We can’t stress enough the scale of the opportunity that LOCOG is offering to exhibitors at IFE. It is notoriously difficult and highly unusual for companies to get an audience with such a high profile catering team, so we’re delighted that we are able to facilitate this.“

The Meet the Buyer event with the LOCOG and its partners will take place at IFE11 on 13-16 March 2011, ExCeL, London. Suppliers keen to be involved can find out full details on exhibiting at www.ife.co.uk

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