On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed “Brad’s Drink,” his popular non-alcoholic digestif, “Pepsi-Cola.” 125 years later, Pepsi has become one of the world’s most recognisable brands and today, it officially ushers in its next era while honoring its storied legacy, as the brand’s new logo begins to roll out in stores in the US.
In honor of its 125th birthday, Pepsi will celebrate its iconic history where it has lived at the center of pop culture – in sports, music, and entertainment – and look ahead to the brand’s next 125 years. On August 28 the brand started the party by offering free Pepsi to everyone across the US, and over the course of the 125 days leading up to New Year’s Eve, the brand will launch 125 various types of programming including immersive events, social content moments and giveaways. Each touchpoint and its corresponding programming will revisit and reimagine the impactful and culture-driving moments fans have cherished throughout the brand’s rich history just as the new Pepsi logo, which pays homage to past brand looks, comes to life for consumers wherever they shop, dine, play and scroll, ushering in the next era of culture-defining moments.
125 years of trailblazing
Pepsi has been and continues to be a driver of cultural impact and relevance for 125 years. From having the only female professional skywriter draw Pepsi in the clouds to creating iconic moments with some of the biggest pop stars on the planet to making the Super Bowl Halftime Show the most watched 12 minutes of music; from initiating the now iconic ‘Pepsi Challenge’ to trailblazing the idea of lifestyle marketing with music videos as commercials; from creating flavours like Pepsi Wild Cherry and groundbreaking innovations like Nitro Pepsi, time and again Pepsi has found itself on the cutting edge of pop culture, embracing what fans love about culture. And now, Pepsi will pull back the curtain on its history for 125 days, complete with an immersive experience consumers will have to see – and taste – to believe.
In June, the Swiss packaging solution provider SIG marked another milestone in its long history – 170 years of operation. Founded in 1853 and headquartered in Neuhausen, Switzerland, the company took the opportunity to look back on its impressive history of ingenuity and innovation, visit its present, and explore the exciting potential the future holds. Moreover, the event enabled customers and employees to experience firsthand what SIG stands for today and will stand for tomorrow: SIG – for better.
The first celebratory event on June 17th centered on residents from Neuhausen’s local community, who were invited to SIG’s industrial area and headquarters to explore the facility and enjoy a food festival.
On June 20th, customers from all over the world participated in an exclusive event that included a tour through the ages from SIG’s perspective and a celebratory dinner. The final event occurred two days later on June 22nd when SIG leaders arrived for an intensive two-day leadership meeting.
Samuel Sigrist, CEO, SIG: “Being in operation for 170 years is something to celebrate and it was an excellent opportunity for us to showcase the spirit of SIG to our global customers and employees. The events reinforced the fact that while SIG has evolved over time, one aspect of our company has always remained the same, our commitment to delivering better for customers, consumers, and the world.”
Today, SIG is a leading provider of sustainable, innovative, and versatile packaging solutions. The company works in partnership with customers to bring food products to consumers globally in a safe, sustainable, and affordable way. In 1906 its long journey in food packaging began with packaging chocolates.
The first beverage carton and filling machine was launched in Europe in 1930, while it was not until 1955 that Scholle, now part of SIG, invented the revolutionary bag-in-box format that transformed distribution of liquid storage.
In 1975, beverage carton provider PKL introduced its combibloc aseptic packaging and filling system. SIG acquired PKL in 1989, creating a pathway for growth in aseptic packaging. At the beginning of this century, SIG decided to focus entirely on its packaging business and has since become one of the industry’s lead players. Joining forces with Scholle IPN and Evergreen Asia in 2022 extended its range to now include fresh and aseptic carton, bag-in-box, and spouted pouches.
SIG today is a leading sustainable packaging solutions provider and the world’s only system supplier covering carton, spouted pouch, and bag-in-box. The company’s versatile technology and capacity for product innovation means customers benefit from a wide range of solutions across categories and channels, which address consumer, market, and planet needs with responsibility, flexibility, speed, and affordability.
The company is committed to working towards net positivity and has split its sustainability initiatives into four core areas: Climate+, Forest+, Resource+, and Food+. To date, this commitment has seen SIG leading its industry in responsible sourcing and sustainable innovations.
All this reflects the spirit of SIG’s brand promise, “For better”. The phrase inspires its innovation of sustainable solutions and pioneering technology, all to transform its customers’ businesses and the world for better.
This summer, leading branded soft drinks business Britvic is celebrating the 35th anniversary of its Rugby factory, thanking colleagues for their dedicated service and showcasing the investment and innovation that has become synonymous with the company’s flagship facility.
Based on Glebe Farm Industrial Estate, the site has seen over £125 million of investment since 2018, with the factory most recently benefitting from a £27 million investment in a new state-of-the-art canning line in September 2021.
This is Rugby’s fourth canning line, growing the site’s total capacity by around 20% and creating 20 new jobs at the facility.
Boasting some of the fastest lines in Europe, the site’s new canning line operates at a rate of around 120,000 cans per hour, taking the factory’s total production to an impressive rate of just under half a million cans per hour.
Rugby MP Mark Pawsey said: “Britvic’s 35 years in Rugby represent a great success both for the company and for our town’s local economy.
“Over those years, their flagship factory has grown and created hundreds of jobs, including a vibrant apprenticeships programme which has given many young people a first taste of work.
“I was delighted to see the further investment in their fourth canning line which demonstrates their commitment to the Rugby site for many years to come.”
The investment provided Britvic with the additional capacity to drive agility and exemplary customer service, as well as boost production of some of the country’s most loved brands, including Tango, 7UP and Pepsi MAX.
Importantly, investment has seen the work force increase at the site, helping to bring the total number of employees to more than 340 and reinforcing Britvic’s commitment to the local community.
These roles span numerous disciplines, from engineering to manufacturing, with apprenticeships also a key component of the additional rise in employee numbers.
Paramjeet Pahdi, Director of Operations at Rugby, said: “As we celebrate 35 years of our Rugby site, I’m proud to look back at the journey we’ve been on together to make this facility the beacon of success it is today.
“I would like to thank all our colleagues for their contribution over the decades, without their hard work and dedication I have no doubt that we would not be here celebrating such a milestone.
“Looking to the future, Britvic is focused on ensuring that Rugby continues its success story as we develop the site with further investment, securing our future for generations to come.”
Over the past 35 years, Rugby has become well known for showcasing some of the fastest and best manufacturing technology in Europe.
The Rugby factory has also played a key role in Britvic’s sustainability efforts.
Continuous improvements have seen the factory cut the amount of water it uses – most recently by using the cooling water from its combined heat and powerplant as a source of hot water for the site – helping Britvic work towards its net zero carbon emissions target.
Celebrations for the 35 year anniversary began in May with a family fun day attracting more than 500 people to the site.
Employees and their families enjoyed the day with a resident DJ, fairground rides, a penalty shoot out, mini golf and a Britvic bar.
Celebrating 30 years of growth in Turkey, Firmenich is proud to announce its new and expanded facility in Istanbul, strategically located to serve the dynamic Turkish market, as well as Europe and the Middle-East. With state-of-the-art laboratories for enhanced creativity and fast speed-to-market, this facility is designed according to the WELL Building Standard™, the global benchmark for employee wellbeing in the workplace.
“Following three decades of solid growth in Turkey, this strategic investment reinforces Firmenich’s commitment to this dynamic market,” said Gilbert Ghostine, CEO, Firmenich. “With this new creative center in Istanbul, we are set up to deliver winning scent and taste innovation to our customers with greater speed-to-market.”
“Today’s opening is in line with our ambitious growth plans in Turkey and beyond”, said Dilek Arvas, Director & General Manager, Firmenich Turkey. “With our people at the heart of everything we do, we designed this new facility with our colleagues’ wellbeing top of mind, to offer an optimal working and creative environment where everyone can thrive.”
Building on its unique legacy of responsible business, Firmenich operates an inclusive capitalism business model based on delivering positive value for all its stakeholders, including people, planet and society. Putting people first, Firmenich is one of only seven companies worldwide, and the first ever in Turkey, to be globally certified as a gender equal employer by EDGE, the gold standard for workplace equality.
Another key pillar of its inclusive capitalism business model is the Group’s commitment to preserving the planet, by leading the most traceable, ethical and sustainable value chain for its natural ingredients. For instance in Turkey, Firmenich works hand-in-hand with producers in the Isparta region, in mid-Anatolia, to harvest Turkish Roses, known for their beauty and delicacy, in the most sustainable way possible.
When it comes to society, as leaders in the Science of Taste, Firmenich plays a key role in addressing today’s malnutrition crisis, by making healthier food and drink options taste delicious for all. For example, its latest technology TastePRINT™ can reduce up to 100% of added sugar naturally without compromising on taste. Last year alone it removed 150 metric tons of sugar from products that people love, removing 600 billion calories from their diets.
