A new study by Fact.MR reveals that the global fruit puree market is projected to reach US$ 24.11 billion by 2024, with demand expected to grow at a CAGR of 6.7 %through 2034. The global fruit puree market is expanding rapidly as more consumers opt for packaged and convenient food products.
Fruit purees are increasingly used in various food processing sectors, including bakery products, beverages, smoothies, confectionery items, baby foods, dairy, and frozen products, driving up demand.
The growth of the food and beverages industry, supported by favorable trade policies and a rising global population, has positioned fruit purees as a popular, healthier alternative to sweeteners and artificial ingredients in food processing. The increasing number of working-class parents is boosting the demand for processed baby food, making fruit purees a highly sought-after component in infant and toddler diets due to their significant nutritional value.
The rapid expansion of the food and beverage industry, spurred by favorable trade regulations and a growing global population, highlights fruit purees as a healthy alternative to sweets and artificial ingredients. In developed countries like the United States and Germany, the preference for packaged juice as a daily breakfast item is significantly boosting demand for fruit purees across all age groups.
The rising consumption of canned and packaged foods, along with the extensive reach of retail networks, is expected to positively influence the market’s growth by improving product availability and distribution. Consumers are primarily drawn to these products for their health benefits. Probiotic beverages infused with fruit purees, such as Actimel, are gaining popularity for their immune-boosting properties. Additionally, fruit purees are increasingly recognized as sugar alternatives worldwide.
Key Takeaways from Market Study
The global fruit puree market is forecasted to expand at a CAGR of 6.7% through 2034.
Global sales of fruit purees are estimated at US$ 24.11 billion in 2024. The market is projected to reach US$ 46.33 billion by 2034-end.
The North American market is projected to expand at a CAGR of 6.1% through 2034.
The bakery segment is estimated to account for 25% market share in 2024. East Asia is forecasted to account for 25.2% of the global market share by 2034.
“Global fruit puree consumption is growing rapidly as more consumers prefer convenient food products that include natural ingredients. Fruit purees are being increasingly used in the bakery, beverages, confectionery, baby food, and dairy industries,” says a Fact.MR analyst.
Regional Analysis
The United States is a crucial market for fruit puree producers due to its extensive and varied consumer base, strong food and beverage sector, and shifting consumer tastes. The diverse American population, which enjoys a wide range of cuisines and dietary trends, drives high demand for fruit purees across multiple applications such as beverages, desserts, snacks, and baby foods.
Producers can capitalize on the American preference for convenient and nutritious food options by positioning fruit purees as essential ingredients. Additionally, the growing emphasis on natural and clean-label products aligns well with the inherent qualities of fruit purees, making them appealing to consumers focused on wellness and healthy eating habits.
Market Developments
Key fruit puree producers are Kanegrade, Kiril Mischeff, Tree Top, Mine Fruit Products, Döhler, Uren Food Group Limited, Dennick Fruitsource and Milne Food Products. Key companies in the industry are joining forces by merging and acquiring other companies. They are also launching new products to make their position stronger and grab a larger share of the market.
Recent Developments
In 2019, Döhler took control of the majority stake in Zumos Catalano Aragoneses S.A., a producer based in Spain specializing in juices, purees, and concentrates.
In 2020, Tree Top Fruit Ingredients introduced its Tree Top Fruit+Water pouches, a line of hydrating pouches crafted with over 45% juice specifically tailored for children. These single-serve pouches offer low-sugar beverage options, fortified with vitamin C. The product comes in four enticing flavors: grape, fruit punch, tropical, and berry.
In 2023, German manufacturers of food processing and packaging machinery achieved a nominal export growth of 8.6 percent, reaching a record value of 9.85 billion euros. However, German manufacturers were not the only ones to benefit from the strong global demand. According to the data available to date, the global trade in food processing and packaging machinery is expected to rise to over 52 billion euros in 2023.
With an export turnover of 86 percent, the German food machinery and packaging machinery industry has an above-average level of activity in foreign markets. “On the one hand, we benefit from the continuing high level of investment in automated, efficient and sustainable production and packaging technologies in industrialised countries and, on the other, from the growth momentum in populous countries,” says Beatrix Fraese, economic expert at the VDMA Food Processing and Packaging Machinery Association. Last year, 53 per cent – and therefore more than half of exports – were delivered to countries outside Europe, with the focus on Asia and North America.
Food and beverage sector strongest industry in many countries
In many emerging economies, including the populous countries of India, Indonesia, Mexico, Brazil and Nigeria, for example, the food and beverage industries are the strongest industrial sectors (source: United Nations Industries Development Organisation UNIDO).
By investing in hygienic processing and packaging technology, these often resource-rich countries are increasing local value creation and self-sufficiency in safe, long-live food and beverages. They are increasingly moving away from exporting pure raw materials and instead exporting their own products in the region and, in some cases, worldwide. “The potential is far from exhausted and will continue to ensure a strong demand for machinery,” believes Beatrix Fraese.
The food and beverage industry is also the largest industrial sector in many industrialised countries, especially in the USA. In the United States, the sector employs almost 2 million people and generated a production value of over 1.1 trillion Euros in 2023 (source: Euromonitor International). Against the backdrop of a lack of skilled labour, the sector continues to invest in automated, efficient and stable processes. This ensures that imports of machinery are constantly reaching new records. German manufacturers have been the USA’s most important trading partner in the food processing and packaging machinery segment for many years.
USA remains number 1 market – India and Mexico among the TOP 10
The strongest impetus in 2023 also came from the USA. German deliveries of food processing and packaging machinery to the United States rose by 19 percent to €1.7 billion, which corresponds to an all-time high.
The USA has led the ranks of the top 10 sales markets for many years. France, China, the United Kingdom, Poland, Switzerland, Mexico, the Netherlands, India and Italy followed far behind in 2023.
From a regional perspective, German manufacturers sold 33 percent of exported machines in EU countries. A further 14 percent went to other European countries, 19 percent to North America, 17 percent to Asia, 8 percent to Central/South America, 4 percent to Africa, 3 percent to the Near/Middle East and 2 percent to Australia/Oceania.
Global machinery trade reaches record level in 2023
The global trade in machinery – the sum of exports from around 50 industrialised countries – reflects the global demand for imported food processing and packaging machinery and has been growing dynamically for years. Over the last 10 years, global trade in machinery has increased by 43 percent from €33.9 billion in 2012 to €48.6 billion in 2022, with EU countries accounting for a good 60 per cent of this. This makes the European food machinery and packaging machinery industry the most successful mechanical engineering segment in Europe, with Germany and Italy leading the way.
According to the data available to date, the global trade in food processing and packaging machinery will increase to over EUR 52 billion in 2023 despite difficult conditions, which corresponds to an increase of around 7 percent.
“We also see growth for our industry in 2024, as the global demand for safe and high-performance machines remains immense,” explains Beatrix Fraese, pointing to the strongest investment drivers, namely hygiene and food safety, automation and efficiency improvements, resource conservation and sustainability in production and the packaging process.
As per the report by Global Market Insights, Inc. “Worldwide Processed Fruits & Vegetables market was valued USD 320 billion in 2022 and will surpass a revenue collection of USD 585 billion by 2032 with an annual growth rate of 5.5 % over 2023 to 2032.”
In addition, the accelerating consumer inclination towards a healthy lifestyle and the subsequent rise in the popularity of veganism globally are likely to propel market growth over the forecast period.
The COVID-19 pandemic impacted the industry quite negatively due to stringent lockdowns and supply chain disruptions. However, the potential side effects of SARS-COV-2 on the human immune system encouraged many people to increase their fruit and vegetable intake, which, in addition to the flourishing retail sector, is helping the industry’s revival.
Moreover, the major players in the industry have been focusing on diversifying their product ranges by strategically associating themselves with leading food manufacturers to meet consumer expectations and strengthen their business standing in the market, thus creating a positive growth outlook for the processed fruits and vegetables industry.
For instance, in February 2022, Sysco Corporation, a premier food distribution & marketing firm, completed the acquisition of The Coastal Companies, a leading distributor and processor of fresh produce to extend the company’s customer reach while bolstering its ready-to-eat capabilities.
The processed fruits & vegetables market has been bifurcated in terms of type, product, processing equipment, and region.
Based on type, the industry has been bifurcated into fruits and vegetables. The vegetables segment is estimated to amass substantial gains by 2032 on account of the increased cognisance of the benefits of consuming nutrient-rich healthy food on human health and well-being. Also, significant demand for organic vegetables among the vegan population is fueling segment growth.
With respect to the product, in 2022, the frozen fruits & vegetables segment garnered about USD 14 billion in revenues. The segment growth can be attributed to the convenience, freshness, sensory quality, nutrient retention, and extended shelf-life associated with frozen fruits and vegetables. Besides, the expanding cold storage infrastructure due to the increasing rollouts of food security initiatives is set to boost frozen fruits & vegetables demand.
Under processing equipment, the processing equipment segment was valued at USD 99 billion in 2022 and is foreseen to depict remarkable growth through 2032. Processing equipment helps maintain the flavour, colour, texture, and nutrition while increasing the shelf-life of perishable fruits and vegetables. The surging availability of fully automatic and semi-automatic equipment used in the fruit and vegetables processing industry is also driving the segment growth.
In the regional context, in 2022, the processed fruits & vegetables market in Europe clocked more than USD 95 billion. The imports of processed fruit and vegetable are anticipated to grow substantially in the European region. Also, the positive outlook of the retail sector in the UK has resulted in an increased demand for packaged and ready-to-eat food, thus, fostering the regional market growth.
Meanwhile, the processed fruits & vegetables industry in Latin America exceeded USD 30 billion in revenue in 2022 as a result of rising urbanization and snowballing organised markets in the rural sector of developing economies of the LATAM region.
The Processed Fruits & Vegetables market consists of U.S. Foods, Sysco Corporation, Total Produce, Dole Foods, Bonduelle, and Agrana