On the 7 February 2023, the World Citrus Organisation (WCO) held a meeting for members of the Organisation’s global citrus community to exchange on citrus consumption and market developments. The meeting gathered leading citrus stakeholders from across the world to analyse the citrus sector’s place in current fruit and vegetable consumption trends, as well as market evolutions in Europe and in particular Germany, the home of Fruit Logistica. The meeting was part of WCO’s commitment to provide a platform for dialogue and action for the global citrus sector.

On the eve of the 30th anniversary of Fruit Logistica, WCO members met in Berlin to exchange on citrus consumption and market developments. On the back of challenging climatic conditions across many countries for citrus, the sector, like others in fresh produce, is grappling with quickly changing consumption trends. With consumers moving into a post-COVID mindset and priority shifting to the price of a shopping basket, purchasing decisions are shifting across demographics. WCO’s meeting at Fruit Logistica featured a guest presentation by Helwig Schwartau (AMI) on market and consumption evolutions in Europe, with particular focus on Germany. This was complemented by a presentation on the latest fresh produce consumption trends by WCO Data Analyst Gil Kaufman as well as a presentation on the Organisation’s priority areas for action by WCO Policy Advisor Nicola Pisano.

Uniting citrus-producing countries and citrus stakeholders for collective action in the citrus sector, the WCO is holding meetings for members to better understand market developments and demand dynamics to best position the sector. WCO Secretary General Philippe Binard, commented, “Through the WCO the citrus sector is staying abreast of market evolutions. Thanks to the active involvement of its members from around the globe in sharing supply and demand observations and forecast data in a pre-competitive format along with informative market insights presentations at meetings, the sector is better positioning products not only on domestic markets but also further afield”. Mr Binard added that, “Citrus is still a prominent category in Europe with oranges and mandarins together as the second most popular fruits after apples with consumption at 12.43kg per capita per year. However, despite most citrus products now returning to pre-pandemic consumption levels, younger generations are showing slightly higher purchasing volumes overall. Although households are increasingly shopping according to more limited budgets, citrus is remaining a key element in fresh fruit and vegetable selection”.

On 1 June 2022 World Citrus Organisation (WCO) members gathered for the organisation’s Annual General Meeting (AGM). During the AGM the WCO Secretariat presented the consolidation of the production and export forecasts for the forthcoming Southern Hemisphere citrus season 2022. This preliminary forecast is collected from member industry associations in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay. Along with citrus market development updates, the meeting also saw the re-election of WCO’s current co-chairs for a second mandate. Both South Africa and Spain, represented by the Citrus Growers’ Association and Ailimpo, were re-elected to head the organisation for another two years.

During WCO’s AGM, the preliminary forecast for the upcoming Southern Hemisphere citrus season was presented to the representatives from the citrus sector. According to the forecast, which is based on information provided by industry associations in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay, citrus production is expected to increase by 4.85% compared 2021 to reach 24,832,270 tonnes. Exports are also projected to increase to 4,140,547 tonnes, 4.91 % up from the previous season. Philippe Binard, WCO Secretary General, explained, “Following the outbreak of the COVID-19 pandemic, a positive trend of consumers’ demand for fruit and vegetables was noted, in particular for citrus fruit, widely recognised for its high nutritional value, notably in terms of vitamin C content. The large volume available is positive news as it will meet this increased demand”. On the processing side, a total of 13,210,832 tonnes of citrus are expected to be destined to the juice market – an 8.32 % increase compared to 2021.

Orange production is forecasted to increase by 5.01 % compared to 2021, reaching 16,596,973 tonnes. Soft citrus production is expected to remain stable (-0.11 %, 3,044,652 tonnes in total). An 8.28 % growth is projected for lemon production (4,754,260 tonnes in total), while grapefruit production should decrease slightly (-0.58 % compared to 2021, down to 436,386 tonnes). Eric Imbert, CIRAD – Technical Secretariat of WCO, indicated, “The Southern Hemisphere citrus export continues to grow, especially lemons and easy peelers. The Southern Hemisphere today represents 27 % of the global citrus market”. Forecast information was followed by a review of the past season’s results and analysis of the estimations for the current season with a focus on ongoing market challenges, including rising costs and logistics disruptions.

WCO is led by a co-chairmanship of two country full members. Both South Africa and Spain, who have co- chaired the organisation since its inception, were re-elected to head the organisation for a second mandate of two years. South Africa is represented by the Citrus Growers’ Association under the guidance of Justin Chadwick and Spain is represented by Ailimpo under the helm of José Antonio Garcia Fernandez. WCO additionally welcomed new members, with the organisation’s membership now totalling 34 associations and companies.

The World Citrus Organisation (WCO) is finalising preparations towards the second edition of the Global Citrus Congress, which will take place on 16 and 17 November 2021. The virtual event, which managed to gather over 1000 delegates from across the globe in its first edition in 2020, will once again bring together the citrus community to discuss the current trends, challenges, and opportunities for the citrus sector. More than 500 participants from across the globe have already registered to attend the virtual congress.

Following the success of the first Global Citrus Congress in 2020, this year the event will take place online on 16 and 17 November 2021. The opening session of the first day (Tuesday 16 November from 3:00 to 6:00 p.m. CET) will provide an in-depth discussion on production and marketing trends for fresh and processed citrus, including a panel discussion with key producing countries over the ongoing Northern Hemisphere 2021 citrus season. During the second day of the congress (Wednesday 17 November), 3 regional modules will zoom into specific issues of the citrus business in Asia (8:00 to 10.00 a.m. CET), Europe (3:00 to 5:00 p.m. CET), and North America (5:00 to 7:00 p.m. CET). Asia’s module will focus on key market developments and branding trends, with speakers including Wayne Prowse (Fresh Intelligence), Neil Barker (BGP International), and Hannes de Waal (Sundays River Citrus Company) among others. The European track of the Congress will in turn discuss post-harvest trends in citrus with key sector representatives from Agrofresh, Apeel, Citrosol, Decco, Jansen, and the Dutch Fresh Produce Centre. During Europe’s session, WCO’s General Delegate Philippe Binard will also discuss citrus consumption trends and promotion strategies with key market leaders from across the chain. Finally, the North America’s section will delve into the US citrus market trends with a focus on easy peelers, lemons, and limes. The strategies and challenges for key producing regions California and Florida will also feature in the programme.

WCO Co-Chair and Director of AILIMPO Jose Antonio Garcia affirmed: “We have been working intensely to improve on the first edition of the Global Citrus Congress by elaborating an attractive agenda with a stronger presence of business-led interactive debates. We want to consolidate the Congress as a must-attend event for the citrus sector, and we hope we held it physically in 2022”. WCO Co-Chair and CEO of the Citrus Growers’ Association of Southern Africa Justin Chadwick added: “After the success of the first edition in 2021, the Global Citrus Congress is on the right track to become the key annual event for the community to strengthen the position of citrus fruit in an ever-competitive, challenging environment”.

The Global Citrus Congress will take place online. The sessions will be live and free of charge to attend thanks to the support of our sponsors. Registrations are still open at https://www.citruscongress.com/. The opening session will be available both in English and Spanish.

On 12 May 2021, the World Citrus Organisation celebrated its first Annual Meeting online, following the official creation of the organisation last year. During the AGM, the WCO Secretariat presented the consolidation of the production and export forecasts for the forthcoming Southern Hemisphere citrus season 2021. This preliminary forecast is collected from member industry associations in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay.

The WCO held its Annual meeting ending a first year of activities. The Co-chairs of the association, Jose Antonio Garcia (Ailimpo) and Justin Chadwick (CGA) agreed to state: “The full first year of operation allowed the organisation to quickly build a representative association and provide the benefits and value to the members”.

During the meeting, the preliminary forecast presented shows that the 2021 citrus Southern Hemisphere crops is expected to reach 22.7 million tons, which represents an increase of 3.18 % compared to the 2020 crop. Export is expected to increase by 12.72 % to 3.8 million tons. Philippe Binard, Secretary General of WCO stated while presenting the data : “following the outbreak of the COVID-19 pandemic, a positive trend of consumers’ demand for fruit and veg. was noted, in particular for citrus fruit, widely recognised for its high nutritional value, notably in terms of vitamin C content. The large volume available is positive news as it will meet the increased demand”. On the processing side, a total of 13.4 million tonnes of citrus are expected to be destined to the juice market, which constitutes a slight increase of 1.26 % compared to the previous year. It is however worth noting that Brazil’s data provided for the forecast remains preliminary, with the official Brazilian data expected to be confirmed in the coming weeks.

By citrus categories, the soft citrus showed the greatest increase in production, by 10.57 %, with a significant increase in export volumes of over 20 % to 1 million tonnes of export. Orange production remained broadly stable (+ 1.93 %), whilst lemon (+ 2.37 %) and grapefruit (+ 6.44 %) showed greater increases. Exports are also expected to increase for all varieties, orange (+ 11.55 %), lemon (+ 7.20 %) and grapefruit (+ 9.56 %). Eric Imbert (CIRAD- Technical Secretariat of WCO) indicated: “The Southern Hemisphere citrus export continues to grow in particular for lemons and easy peelers. The Southern Hemisphere today represents 27 % of the global citrus market.” During WCO’s AGM, members also reviewed the past season’s results with a focus on the impact of the covid pandemic, and analysed the estimations for the current season.

In addition, during the meeting, Natalia Santos, Deputy Secretary General of WCO announced that: “Members decided to set-up a formal working group on health & nutrition. This will enable better knowledge- exchange among members on citrus nutritional assets and will also contribute towards a better understanding of the health attributes of citrus. The first meeting of WCO’s Health & Nutrition focus group will take place in the second semester of 2021”, she added.

The WCO Secretariat has released its first crop production forecast for the forthcoming Northern Hemisphere citrus season 2020-21. The preliminary forecast is collected from industry associations in Egypt, Greece, Israel, Italy, Morocco, Spain, Tunisia, Turkey and the United States (California and Florida).

The preliminary forecast shows that the 2020-21 citrus Northern Hemisphere crop is expected to reach 28.737.570 T, which represents a decrease of slight decrease of 1 % compared to the 2019 crop. This decreased volume is the result of alternance in some countries compared to last year, as well as the impact of the droughts recorded in several production regions in the Northern Hemisphere.

By citrus categories, most categories showed decreases in production. Orange is expected to decrease by 2 %, lemon by 7 % and grapefruit by 9 %. The only category increasing production volumes compared to the previous year is soft citrus (+5 %). Looking at production by region, European production is expected to experience an increase in volume, with 12 % increases recorded for both Italy and Spain, respectively, and a 1 % decrease for Greece. In the Southern rim of the Mediterranean, crop forecasts for Egypt (-8 %), Israel (- 4 %) and Turkey (-15 %) have been lowered compared to 2019 volumes. On the other hand, Morocco and Tunisia forecast increases in their citrus crops this year, by 13 % and 20 % respectively compared to 2019 figures. On its side, the United States production is expected to decrease by 9 % compared to the precedent year, with California lowering its forecast by 5 % and Florida by 14 %.

WCO will present this forecast during the first edition of the Global Citrus Congress, which the World Citrus Organisation is co-organising with Fruitnet. The Congress with an expected attendance of more than 1.000 delegates will be the perfect opportunity to presents these latest global production figures and trade trends, as well as the importance of sustainability in citrus production and of nutrition and promotion to increase global citrus consumption.

WCO Members are ABCM- Associação Brasileira de Citrus de Mesa (Brazil), Ailimpo – Asociación Interprofesional de Limón y Pomelo (Spain), AKIB – Mediterranean Fresh Fruit and Vegetables Exporters Association (Turkey), Citrus Australia (Australia), Citrus Growers’ Association (South Africa), Chilean Citrus Committee (Chile), Fruitimpresse (Italy), Moroccan Interprofessional Citrus Federation – Maroc Citrus (Morocco), Plant Production Marketing Board (Israel), Procitrus – Asociacion de Productores de Citricos del Peru (Peru), Upefruy – Unión de Productores y Exportadores de Fruta del Uruguay (Uruguay).
WCO Associated Members are AgroFresh (Spain), AM FRESH Group (Spain), Citrusvil (Argentina), Easyfresh Logistics (Spain), FruitOne (South Africa), G.F. Marketing (South Africa), Janssen Preservation and Material Protection (Belgium), MAFA-Magrabi Agriculture (Egypt), Morocco Foodex (Morocco), Oranfrizer (Italy), PCN (USA), River Front Packing (USA), San Miguel Global (South Africa) and Zalar Agri-Agricole Centre (Morocco).

Following the formal adoption of the organisation’s Statutes in March 2020, the WCO Secretariat just collected and released the first crop production and export forecasts for the forthcoming Southern Hemisphere citrus season 2020. The preliminary forecast is collected from industry associations in Argentina, Australia, Chile, Peru, South Africa, and Uruguay. The Secretariat is working closely with Brazil and Bolivia to include their data as well into the forecast very shortly.

The preliminary forecast shows that the 2020 citrus Southern Hemisphere crops is expected to reach 8.387.341 T, which represents a small decrease of 3 % compared to the 2019 crop. Export is expected to increase by 12 % to 3.486.883 T, which could be explained as a result of consumers’ higher demand for citrus fruit in COVID-19 times, thanks to the nutritional benefits associated with citrus and more home consumption. On the processing side, a total of 2.426.154 T of citrus are expected to be destined to the juice market (pending the confirmation of Brazil’s data), which constitutes a decrease of 15 % compared to 2019.

By citrus categories, the soft citrus and lemon & lime markets show stable figures, with similar production volumes compared to 2019, whereas orange showed a small decrease (-6 %), and grapefruit production increased by 3 percent compared to the previous year. Expected export volumes show increases across all categories, with lemon & lime projecting the greatest increase, by 32 % compared to 2019.

WCO is now fully operational with a complete agenda of activities for 2020. In July, a meeting of the membership will review the state of the industry and take stock of the latest consumer trends and producing countries’ experiences in the midst of the coronavirus crisis. Indeed, in the past months, citrus has been highlighted as one of the most attractive fruit categories for consumers, given their health properties. Consequently, the issue of nutrition and promotion of citrus consumption will also be discussed with members in the upcoming meeting.

The newly founded World Citrus Organisation (WCO) was officially launched at Fruit Attraction, Madrid. With this official presentation, citrus fruits are finally placed at the same level of coordination worldwide as other fruit categories, such as pears & apples, kiwis, avocado or red fruits, which already have their own global platforms. The WCO will act as the global platform for dialogue and action between the citrus producing countries worldwide. The core aim of the WCO is to facilitate member countries to better face common challenges and seize opportunities for the collective benefit of the citrus sector, in a spirit of cooperation and transparency.

Led by AILIMPO, the Spanish Lemon and Grapefruit Interbranch Association, and the Citrus Growers’ Association of Southern Africa (CGA), sector representatives from Argentina, Chile, Italy, Morocco, Peru, Spain, and South Africa decided to join forces to create a global citrus platform where together they may address the many multifaceted changes experienced by the citrus market over recent years. Other countries that were unable to attend the meeting have also committed to the project, and the remaining global producers are invited to join the organization.

The primary objective of the WCO is to facilitate collective action in the citrus sector, for both fresh and processed categories. Most recently the sector has been faced with an extensive array of significant issues of global concern including growth in production, overlapping of seasons, changing climate conditions resulting in varied quality and biosecurity challenges, increased competition within the citrus category and between other fruit categories and food products as well as stagnating fruit consumption. The WCO will facilitate member countries to better face these common challenges and identify opportunities for the collective benefit of the citrus sector.

Specifically, the WCO’s mission is to:

• Discuss common issues affecting citrus producing countries.
• Exchange information on production and market trends to prepare for the next decade to come.
• Foster dialogue on policy issues of common concern.
• Identify and promote Research and Innovation projects specific to the citrus sector.
• Liaise with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return.
• Promote the global consumption of citrus.

During the official presentation in Madrid, the Director General of Agricultural Production and Markets of the Spanish Ministry of Agriculture, Esperanza Orellana, congratulated the citrus sector for the initiative, emphasizing the importance for Spain, leader in the production and export of citrus fruits, to be at the forefront of this project. The Counsellor of the Region of Murcia, Antonio Luengo, also greeted the participants and expressed his support for the new organisation. “It is important that the world citrus community works together to face common challenges and learn from each other,” he said, adding that, leaving aside the competitive factor, it is essential to share information and experiences for the collective benefit of the sector, which is of key strategic importance for Murcia and for Spain.

Freshfel Europe, the European Fresh Produce Association, whose Secretariat is based in Brussels, Belgium, will coordinate and administer the WCO. The next meeting, where the formalities for the foundation and future structure of the organisation will be formalized, will take place at FruitLogistica 2020 in Berlin.