The World Citrus Organisation (WCO) has released its annual Northern Hemisphere Citrus Forecast for the upcoming citrus season (2024-25). The Forecast was released on the occasion of the 2024-2025 Northern Hemisphere Citrus Forecast Outlook, organised on 15 November by WCO. The Forecast is based on data from Egypt, Greece, Israel, Italy, Morocco, Spain, Tunisia, Turkey, the United States, and, for the first time, Portugal. The Forecast shows that citrus production is estimated at 27.297.216 T, which represents an 8,73 % decrease compared to the previous season. The 2024/2025 Forecast is also 5,88 % lower than the average of the last four seasons.

WCO, the World Citrus Organisation, released on 15 November its annual Northern Hemisphere Citrus Forecast for the upcoming season (2024-25). The preliminary Forecast is based on data from industry associations from the Mediterranean region and the United States. Citrus production for 2024/2025 is estimated at 27.297.216 T, an 8,73 % decrease compared to the previous season. Total citrus exports are expected to follow a similar trend at 8.379.831 T, down by 8,94 % from last season and 9,78 % from the last four seasons’ average.

Philippe Binard, WCO Secretary General, summarised the outcome of the Forecast: “The market insights we received indicate a decrease from last year’s high volumes. This is mainly driven by Turkey returning to regular production levels after last season’s record figures as well as Egypt’s expected decrease.” He added: “Climatic issues, such as late frost, drought, heat waves, or new pests and diseases are constant threats to the quality, colouring, or harvest date for the production. The market will still be impacted by geopolitical instability while consumer demand is under pressure due to limitation of purchasing power and inflation.”

Looking at the country-specific figures for the largest producers in the EU, Spain’s citrus production at 6,18 MT is down by 3,30 % from the previous seasons, led by the 21,01 % decrease in lemons from last year’s record season. The dramatic weather events in Spain are not expected to have a significant impact on the overall supply, which overall remains as predicted. Italy is down by 12,32 % at 2,77 MT, with a 17,51 % decline in oranges, while Greece remains stable at 1,09 MT. In the other Mediterranean countries, Turkey is set to decrease its production by 17,57 % with 4,95 MT, after last season’s record figures. Egypt at 4,35 MT is down by 19,55 % from 2023/2024. Morocco’s production, on the other hand, is expected to grow to 2,14 MT (+11,97 %). Israel’s production is also estimated to recover to 0,56 MT (+18,50 %). Portugal, which contributed to the Forecast for the first time, estimates a 3,37 % decrease in the upcoming season (0,38 MT in total). The production in the United States is expected to shrink to 4,55 MT (-4,28 %), continuing to decrease compared to the average of the previous seasons (-11,52 %).

Philippe Binard added: “WCO is also setting some trends for the expected utilization of citrus for the upcoming season. The Northern Hemisphere citrus exports will decrease by 8,94 % compared to last season to 8,38 MT, while processing will decline to 5,16 MT (-4,15%), leaving 13,76 MT for domestic sales (-10,21 %.). Next April, the WCO will release the 2025 production and export forecast for the Southern Hemisphere.

On 18 April 2024, WCO members gathered for its fifth Annual General Meeting (AGM). During the AGM, WCO presented the consolidated data of the production and export forecasts for the forthcoming Southern Hemisphere citrus season 2024. The preliminary forecast was collected thanks to WCO members in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay. In addition, the Association also marked its first change in leadership with the election of a new Steering Committee that will guide its work in the upcoming two years.

During WCO’s AGM, the preliminary forecast for the upcoming Southern Hemisphere citrus season was presented to representatives from the citrus sector in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay, citrus production is expected to decrease by 0.77 % compared to the previous year, with an estimated production of 24,338,123 tonnes. Exports, however, are expected to continue increasing, with a projected growth of 7.45 % compared to 2023 to reach 4,156,879 tonnes.

Orange production is forecasted to decrease by 5.66% compared to 2023, with 15,478,167 T in total. Soft citrus production is expected to increase significantly (+ 11.58 %, 3,325,829 T in total). A 5.69 % increase is projected for lemon production (3,244,857 tonnes in total), while grapefruit production should decline by 3.89 % (to 532.539 tonnes in total). Limes are forecasted to reach 1,756,731 T, which is 10.57 % above the 2023 figure.

The Southern Hemisphere season has been negatively impacted by difficult climatic conditions, as drought-like conditions in the Southern Hemisphere negatively affected production. However, expectations have improved recently, leading to only a slight decrease in production.

WCO marks its first leadership transition, demonstrating its transition towards full maturity, as demonstrated by the switch in leadership from the two previous Co-Chairs, Justin Chadwick (for the South Hemisphere) and José Antonio García (for the North Hemisphere) to a new team formed by Sergio del Castillo (for the South Hemisphere) and Badr Bennis (for the North Hemisphere), who will guide the work of the Association over the upcoming two years.

The two outgoing Co-Chairs highlighted WCO’s notable achievements since its founding, quadrupling its membership, making WCO a notable forum for citrus sector actors to exchange perspectives and data on matters of common concern. WCO has launched over the last five years new instruments like common data reporting formats and interactive databases for members with the latest production and trade forecast data, dedicated working groups to explore ways to boost the marketing and the promotion of all citrus categories, hosting of physical and online events allowing the sector to discuss and interact, helping to further the knowledge of actors, and liaising with the media to help promote the visibility of the sector.

The World Citrus Organisation (WCO) has released its annual Northern Hemisphere Citrus Forecast for the upcoming citrus season (2023-24). The Forecast was released on the occasion of the Global Citrus Outlook conference organized by WCO. The forecast is based on data from Egypt, Greece, Israel, Italy, Morocco, Spain, Tunisia, Turkey, and the United States. This year, the Forecast shows that citrus production is projected to reach 28,976,001 T, which represents a 12.2 % increase compared to the previous peak low season. The 2023/2024 forecast is 1.48 % higher than the average of the last 4 seasons.

WCO, the World Citrus Organisation, released its annual Northern Hemisphere citrus forecast for the upcoming season (2023-24). The preliminary Forecast is based on data from industry associations from the Mediterranean region and the United States. Total citrus exports are expected to follow a similar trend at 9,483,770 T, up by 11.4 % from last season and 4.5 % from the last four seasons’ average.

Philippe Binard, WCO Secretary General, summarised the outcome of the Forecast. “The market insights we received indicate a recovery from the low point of last season. The growth is mainly influenced by growth in Turkey and Egypt while other countries are stable or only recorded marginal gains”. Eric Imbert from CIRAD added, “While this year’s forecast shows a recovery with variable conditions across the producing countries and citrus categories, many parameters have to be taken into account for the market analysis”. He added: “Climatic issues, such as late frost, drought, heat waves, or new pests and diseases influenced the quality, colouring, or harvest date for the production. The market will still be impacted by geopolitical instability while consumer demand is under pressure due to limitation of purchasing power and inflation”.

Looking at the country-specific figures for the largest producers in the EU, Spain’s citrus production at 5.9 MT is up by 2 % to previous seasons, with stable soft citrus compared to last year, fewer oranges (- 6 %) and more lemons. Italy is up by 6 % at 2.6 MT, with more oranges (+ 20 %) and less soft citrus and lemons (- 10 % each), while Greece is down by 7 % to 1.1 MT. In the other Mediterranean countries, Turkey is now the market leader with a first production estimate of 6.5 MT (+ 45 %), with strong growth across all categories. The Turkish production forecast could even exceed 7 MT. This results from the increased acreage and productivity, alternance, and favourable climatic conditions. Egypt at 5.4 MT is up by 10 % from the previous season and 15 % from the average of the last 4 years. The main category is oranges with 3,7 MT (+ 5 %) while soft citrus’s double-digit growth should almost reach 1.3 MT. Morocco’s production is expected to partially recover, bouncing back to just over 2 MT, with 1 MT of soft citrus (+ 11 %) and 930,000 T of oranges. Israel’s production is estimated at 365,000 T, but the recent conflict and attack on the country is a source of multiple challenges regarding supply, logistics, and human resources for harvesting and packing. The production in the United States will be up by 1 % at 4.5 MT with more oranges ( + 10 % at 2.4 MT) but less soft citrus (- 2 % at 856,000 T) and even less so for lemon ( – 12 % at 889,000 T).

Philippe Binard added: “WCO is also setting some trends for the expected utilization of citrus for the upcoming season. The global citrus exports will be up by 11 % to reach 9,4 MT, while processing will increase by 8 % to reach 4,7 MT, leaving 14.7 MT for domestic sales (+ 14 %.). Next April, the WCO will release the 2024 production and export forecast for the Southern Hemisphere.

On the 7 February 2023, the World Citrus Organisation (WCO) held a meeting for members of the Organisation’s global citrus community to exchange on citrus consumption and market developments. The meeting gathered leading citrus stakeholders from across the world to analyse the citrus sector’s place in current fruit and vegetable consumption trends, as well as market evolutions in Europe and in particular Germany, the home of Fruit Logistica. The meeting was part of WCO’s commitment to provide a platform for dialogue and action for the global citrus sector.

On the eve of the 30th anniversary of Fruit Logistica, WCO members met in Berlin to exchange on citrus consumption and market developments. On the back of challenging climatic conditions across many countries for citrus, the sector, like others in fresh produce, is grappling with quickly changing consumption trends. With consumers moving into a post-COVID mindset and priority shifting to the price of a shopping basket, purchasing decisions are shifting across demographics. WCO’s meeting at Fruit Logistica featured a guest presentation by Helwig Schwartau (AMI) on market and consumption evolutions in Europe, with particular focus on Germany. This was complemented by a presentation on the latest fresh produce consumption trends by WCO Data Analyst Gil Kaufman as well as a presentation on the Organisation’s priority areas for action by WCO Policy Advisor Nicola Pisano.

Uniting citrus-producing countries and citrus stakeholders for collective action in the citrus sector, the WCO is holding meetings for members to better understand market developments and demand dynamics to best position the sector. WCO Secretary General Philippe Binard, commented, “Through the WCO the citrus sector is staying abreast of market evolutions. Thanks to the active involvement of its members from around the globe in sharing supply and demand observations and forecast data in a pre-competitive format along with informative market insights presentations at meetings, the sector is better positioning products not only on domestic markets but also further afield”. Mr Binard added that, “Citrus is still a prominent category in Europe with oranges and mandarins together as the second most popular fruits after apples with consumption at 12.43kg per capita per year. However, despite most citrus products now returning to pre-pandemic consumption levels, younger generations are showing slightly higher purchasing volumes overall. Although households are increasingly shopping according to more limited budgets, citrus is remaining a key element in fresh fruit and vegetable selection”.

On 1 June 2022 World Citrus Organisation (WCO) members gathered for the organisation’s Annual General Meeting (AGM). During the AGM the WCO Secretariat presented the consolidation of the production and export forecasts for the forthcoming Southern Hemisphere citrus season 2022. This preliminary forecast is collected from member industry associations in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay. Along with citrus market development updates, the meeting also saw the re-election of WCO’s current co-chairs for a second mandate. Both South Africa and Spain, represented by the Citrus Growers’ Association and Ailimpo, were re-elected to head the organisation for another two years.

During WCO’s AGM, the preliminary forecast for the upcoming Southern Hemisphere citrus season was presented to the representatives from the citrus sector. According to the forecast, which is based on information provided by industry associations in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay, citrus production is expected to increase by 4.85% compared 2021 to reach 24,832,270 tonnes. Exports are also projected to increase to 4,140,547 tonnes, 4.91 % up from the previous season. Philippe Binard, WCO Secretary General, explained, “Following the outbreak of the COVID-19 pandemic, a positive trend of consumers’ demand for fruit and vegetables was noted, in particular for citrus fruit, widely recognised for its high nutritional value, notably in terms of vitamin C content. The large volume available is positive news as it will meet this increased demand”. On the processing side, a total of 13,210,832 tonnes of citrus are expected to be destined to the juice market – an 8.32 % increase compared to 2021.

Orange production is forecasted to increase by 5.01 % compared to 2021, reaching 16,596,973 tonnes. Soft citrus production is expected to remain stable (-0.11 %, 3,044,652 tonnes in total). An 8.28 % growth is projected for lemon production (4,754,260 tonnes in total), while grapefruit production should decrease slightly (-0.58 % compared to 2021, down to 436,386 tonnes). Eric Imbert, CIRAD – Technical Secretariat of WCO, indicated, “The Southern Hemisphere citrus export continues to grow, especially lemons and easy peelers. The Southern Hemisphere today represents 27 % of the global citrus market”. Forecast information was followed by a review of the past season’s results and analysis of the estimations for the current season with a focus on ongoing market challenges, including rising costs and logistics disruptions.

WCO is led by a co-chairmanship of two country full members. Both South Africa and Spain, who have co- chaired the organisation since its inception, were re-elected to head the organisation for a second mandate of two years. South Africa is represented by the Citrus Growers’ Association under the guidance of Justin Chadwick and Spain is represented by Ailimpo under the helm of José Antonio Garcia Fernandez. WCO additionally welcomed new members, with the organisation’s membership now totalling 34 associations and companies.

The World Citrus Organisation (WCO) has released its annual Northern Hemisphere Citrus Forecast for the upcoming season (2021-22). The Forecast, which will be presented during the second edition of the Global Citrus Congress on 16-17 November, is based on data from Egypt, Greece, Israel, Italy, Morocco, Spain, Tunisia, Turkey, the United States and shows that citrus production is projected to reach 29.342.000 T, which represents a 1.27 % decrease compared to the previous season.

The WCO Secretariat has released its annual Northern Hemisphere Citrus Forecast for the upcoming season (2021-22). The preliminary Forecast is based on data from industry associations from Egypt, Greece, Israel, Italy, Morocco, Spain, Tunisia, Turkey, in addition to the United States (based on USDA reports for Arizona, California, Florida, and Texas). Philippe Binard, Secretary General of WCO stated: “The Forecast shows that the 2021-22 Northern Hemisphere citrus crop is projected to reach 29.342.000 T, which represents a 1.27 % decrease compared to the previous season”.

Orange production is projected to decrease by 3.45% to a total of 15.485.106 T. A slight decrease is also expected for grapefruit (-0.34 %, 946.521 T) and soft citrus (-0.70 %, 8.456.112 T) production. Lemon production, on the other hand, is estimated to increase by 5.64 % and reach 4.454.327 T. In Europe Union, citrus production is forecasted to experience a 9.35 % decrease in Greece, a 7.74 % decrease in Spain, and a 2.62 % decrease in Italy. In the Southern rim of the Mediterranean, production is projected to decrease in Tunisia (-21.97 %), remain stable in Egypt (-0.06 %), and increase in Israel (+26.63 %), Turkey (+21.85 %), and Morocco (+5.53 %). The citrus crop in the United States is expected to decrease by 11.79 % compared to last year.

Mr Binard added: “WCO has also engaged for citrus with the China’s Chamber of Commerce for foodstuffs (CFNA) and Ministry of Agriculture (MoA) to collect their estimates. This has overall provided an overview of the Northern Hemisphere covering a grand total of 83.2 Mio T of citrus from the Northern Hemisphere for the next season” This is the result of the forecast in China, for an increase in citrus production by 5.23 %, reaching 53.900.000 T in the upcoming season (volumes not included in NH forecast figures provided in table below).

Natalia Santos-Garcia Bernabe, WCO’s deputy Secretary General stated: “WCO will present its Forecast during the second edition of the Global Citrus Congress, which is organised in cooperation with Fruitnet Media International and the support of CIRAD. The event will stream live on 16-17 November from London, Los Angeles and Melbourne” This is allowing viewers around the globe to pick their most convenient time to take part live or to watch on-demand. Last year’s Congress drew more than 1,300 delegates from 59 countries, bringing together producers, exporters, importers, retailers, and service providers from all over the world. 1075 delegates have already registered to next week’s second edition of the Congress. More information and last minutes’ registration are available on citruscongress.com.

The World Citrus Organisation (WCO) is finalising preparations towards the second edition of the Global Citrus Congress, which will take place on 16 and 17 November 2021. The virtual event, which managed to gather over 1000 delegates from across the globe in its first edition in 2020, will once again bring together the citrus community to discuss the current trends, challenges, and opportunities for the citrus sector. More than 500 participants from across the globe have already registered to attend the virtual congress.

Following the success of the first Global Citrus Congress in 2020, this year the event will take place online on 16 and 17 November 2021. The opening session of the first day (Tuesday 16 November from 3:00 to 6:00 p.m. CET) will provide an in-depth discussion on production and marketing trends for fresh and processed citrus, including a panel discussion with key producing countries over the ongoing Northern Hemisphere 2021 citrus season. During the second day of the congress (Wednesday 17 November), 3 regional modules will zoom into specific issues of the citrus business in Asia (8:00 to 10.00 a.m. CET), Europe (3:00 to 5:00 p.m. CET), and North America (5:00 to 7:00 p.m. CET). Asia’s module will focus on key market developments and branding trends, with speakers including Wayne Prowse (Fresh Intelligence), Neil Barker (BGP International), and Hannes de Waal (Sundays River Citrus Company) among others. The European track of the Congress will in turn discuss post-harvest trends in citrus with key sector representatives from Agrofresh, Apeel, Citrosol, Decco, Jansen, and the Dutch Fresh Produce Centre. During Europe’s session, WCO’s General Delegate Philippe Binard will also discuss citrus consumption trends and promotion strategies with key market leaders from across the chain. Finally, the North America’s section will delve into the US citrus market trends with a focus on easy peelers, lemons, and limes. The strategies and challenges for key producing regions California and Florida will also feature in the programme.

WCO Co-Chair and Director of AILIMPO Jose Antonio Garcia affirmed: “We have been working intensely to improve on the first edition of the Global Citrus Congress by elaborating an attractive agenda with a stronger presence of business-led interactive debates. We want to consolidate the Congress as a must-attend event for the citrus sector, and we hope we held it physically in 2022”. WCO Co-Chair and CEO of the Citrus Growers’ Association of Southern Africa Justin Chadwick added: “After the success of the first edition in 2021, the Global Citrus Congress is on the right track to become the key annual event for the community to strengthen the position of citrus fruit in an ever-competitive, challenging environment”.

The Global Citrus Congress will take place online. The sessions will be live and free of charge to attend thanks to the support of our sponsors. Registrations are still open at https://www.citruscongress.com/. The opening session will be available both in English and Spanish.

On 12 May 2021, the World Citrus Organisation celebrated its first Annual Meeting online, following the official creation of the organisation last year. During the AGM, the WCO Secretariat presented the consolidation of the production and export forecasts for the forthcoming Southern Hemisphere citrus season 2021. This preliminary forecast is collected from member industry associations in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa, and Uruguay.

The WCO held its Annual meeting ending a first year of activities. The Co-chairs of the association, Jose Antonio Garcia (Ailimpo) and Justin Chadwick (CGA) agreed to state: “The full first year of operation allowed the organisation to quickly build a representative association and provide the benefits and value to the members”.

During the meeting, the preliminary forecast presented shows that the 2021 citrus Southern Hemisphere crops is expected to reach 22.7 million tons, which represents an increase of 3.18 % compared to the 2020 crop. Export is expected to increase by 12.72 % to 3.8 million tons. Philippe Binard, Secretary General of WCO stated while presenting the data : “following the outbreak of the COVID-19 pandemic, a positive trend of consumers’ demand for fruit and veg. was noted, in particular for citrus fruit, widely recognised for its high nutritional value, notably in terms of vitamin C content. The large volume available is positive news as it will meet the increased demand”. On the processing side, a total of 13.4 million tonnes of citrus are expected to be destined to the juice market, which constitutes a slight increase of 1.26 % compared to the previous year. It is however worth noting that Brazil’s data provided for the forecast remains preliminary, with the official Brazilian data expected to be confirmed in the coming weeks.

By citrus categories, the soft citrus showed the greatest increase in production, by 10.57 %, with a significant increase in export volumes of over 20 % to 1 million tonnes of export. Orange production remained broadly stable (+ 1.93 %), whilst lemon (+ 2.37 %) and grapefruit (+ 6.44 %) showed greater increases. Exports are also expected to increase for all varieties, orange (+ 11.55 %), lemon (+ 7.20 %) and grapefruit (+ 9.56 %). Eric Imbert (CIRAD- Technical Secretariat of WCO) indicated: “The Southern Hemisphere citrus export continues to grow in particular for lemons and easy peelers. The Southern Hemisphere today represents 27 % of the global citrus market.” During WCO’s AGM, members also reviewed the past season’s results with a focus on the impact of the covid pandemic, and analysed the estimations for the current season.

In addition, during the meeting, Natalia Santos, Deputy Secretary General of WCO announced that: “Members decided to set-up a formal working group on health & nutrition. This will enable better knowledge- exchange among members on citrus nutritional assets and will also contribute towards a better understanding of the health attributes of citrus. The first meeting of WCO’s Health & Nutrition focus group will take place in the second semester of 2021”, she added.

The WCO Secretariat has released its first crop production forecast for the forthcoming Northern Hemisphere citrus season 2020-21. The preliminary forecast is collected from industry associations in Egypt, Greece, Israel, Italy, Morocco, Spain, Tunisia, Turkey and the United States (California and Florida).

The preliminary forecast shows that the 2020-21 citrus Northern Hemisphere crop is expected to reach 28.737.570 T, which represents a decrease of slight decrease of 1 % compared to the 2019 crop. This decreased volume is the result of alternance in some countries compared to last year, as well as the impact of the droughts recorded in several production regions in the Northern Hemisphere.

By citrus categories, most categories showed decreases in production. Orange is expected to decrease by 2 %, lemon by 7 % and grapefruit by 9 %. The only category increasing production volumes compared to the previous year is soft citrus (+5 %). Looking at production by region, European production is expected to experience an increase in volume, with 12 % increases recorded for both Italy and Spain, respectively, and a 1 % decrease for Greece. In the Southern rim of the Mediterranean, crop forecasts for Egypt (-8 %), Israel (- 4 %) and Turkey (-15 %) have been lowered compared to 2019 volumes. On the other hand, Morocco and Tunisia forecast increases in their citrus crops this year, by 13 % and 20 % respectively compared to 2019 figures. On its side, the United States production is expected to decrease by 9 % compared to the precedent year, with California lowering its forecast by 5 % and Florida by 14 %.

WCO will present this forecast during the first edition of the Global Citrus Congress, which the World Citrus Organisation is co-organising with Fruitnet. The Congress with an expected attendance of more than 1.000 delegates will be the perfect opportunity to presents these latest global production figures and trade trends, as well as the importance of sustainability in citrus production and of nutrition and promotion to increase global citrus consumption.

WCO Members are ABCM- Associação Brasileira de Citrus de Mesa (Brazil), Ailimpo – Asociación Interprofesional de Limón y Pomelo (Spain), AKIB – Mediterranean Fresh Fruit and Vegetables Exporters Association (Turkey), Citrus Australia (Australia), Citrus Growers’ Association (South Africa), Chilean Citrus Committee (Chile), Fruitimpresse (Italy), Moroccan Interprofessional Citrus Federation – Maroc Citrus (Morocco), Plant Production Marketing Board (Israel), Procitrus – Asociacion de Productores de Citricos del Peru (Peru), Upefruy – Unión de Productores y Exportadores de Fruta del Uruguay (Uruguay).
WCO Associated Members are AgroFresh (Spain), AM FRESH Group (Spain), Citrusvil (Argentina), Easyfresh Logistics (Spain), FruitOne (South Africa), G.F. Marketing (South Africa), Janssen Preservation and Material Protection (Belgium), MAFA-Magrabi Agriculture (Egypt), Morocco Foodex (Morocco), Oranfrizer (Italy), PCN (USA), River Front Packing (USA), San Miguel Global (South Africa) and Zalar Agri-Agricole Centre (Morocco).

On 4 February, the World Citrus Organisation (WCO) held its first official meeting at Fruit Logistica, Berlin. Following its presentation in October 2019 during Fruit Attraction, WCO members discussed the overall trends of the global citrus market and the draft Statutes of the organisation, which will define the future structure and functioning of WCO. The WCO will be the first and only global platform for dialogue and action among the citrus producing countries worldwide.

During the meeting, the relevance of such a platform was highlighted in the light of the latest world citrus trade and production trends, as presented by CIRAD, the French Agricultural Research Centre for International Development. Participants from Argentina, Bolivia, Brazil, Chile, Dominican Republic, Egypt, Israel, Italy, Morocco, Peru, South Africa, Spain, Tunisia, Turkey, Uruguay and the USA also reaffirmed the consensus of the sector on the need for a global discussion platform. Prospective members have now until mid-March to register following their internal procedures. Other citrus producing countries are also invited to join the organization, as well as private entities interested in the fresh and processed citrus markets, which can become affiliated members of WCO.

During the meeting, WCO founding members also re-confirmed the mandate of the organisation:

• Discuss common issues affecting citrus producing countries.
• Exchange information on production and market trends to prepare for the next decade to come.
• Foster dialogue on policy issues of common concern.
• Identify and promote Research and Innovation projects specific to the citrus sector.
• Liaise with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return.
• Promote the global consumption of citrus.

Freshfel Europe, the European Fresh Produce Association, whose Secretariat is based in Brussels, Belgium, will coordinate and administer the WCO. CIRAD was also appointed as market analyst expert to advise the Organisation with analysis of trends for the citrus industry globally.

Following the Berlin discussions, the statutes of the organisation will go through a period of final consultations. WCO will then resume work on the collection of production and marketing data for this season. Discussions are also ongoing with a view to organise a first World Citrus Conference either in late 2020 or in 2021.

The newly founded World Citrus Organisation (WCO) was officially launched at Fruit Attraction, Madrid. With this official presentation, citrus fruits are finally placed at the same level of coordination worldwide as other fruit categories, such as pears & apples, kiwis, avocado or red fruits, which already have their own global platforms. The WCO will act as the global platform for dialogue and action between the citrus producing countries worldwide. The core aim of the WCO is to facilitate member countries to better face common challenges and seize opportunities for the collective benefit of the citrus sector, in a spirit of cooperation and transparency.

Led by AILIMPO, the Spanish Lemon and Grapefruit Interbranch Association, and the Citrus Growers’ Association of Southern Africa (CGA), sector representatives from Argentina, Chile, Italy, Morocco, Peru, Spain, and South Africa decided to join forces to create a global citrus platform where together they may address the many multifaceted changes experienced by the citrus market over recent years. Other countries that were unable to attend the meeting have also committed to the project, and the remaining global producers are invited to join the organization.

The primary objective of the WCO is to facilitate collective action in the citrus sector, for both fresh and processed categories. Most recently the sector has been faced with an extensive array of significant issues of global concern including growth in production, overlapping of seasons, changing climate conditions resulting in varied quality and biosecurity challenges, increased competition within the citrus category and between other fruit categories and food products as well as stagnating fruit consumption. The WCO will facilitate member countries to better face these common challenges and identify opportunities for the collective benefit of the citrus sector.

Specifically, the WCO’s mission is to:

• Discuss common issues affecting citrus producing countries.
• Exchange information on production and market trends to prepare for the next decade to come.
• Foster dialogue on policy issues of common concern.
• Identify and promote Research and Innovation projects specific to the citrus sector.
• Liaise with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return.
• Promote the global consumption of citrus.

During the official presentation in Madrid, the Director General of Agricultural Production and Markets of the Spanish Ministry of Agriculture, Esperanza Orellana, congratulated the citrus sector for the initiative, emphasizing the importance for Spain, leader in the production and export of citrus fruits, to be at the forefront of this project. The Counsellor of the Region of Murcia, Antonio Luengo, also greeted the participants and expressed his support for the new organisation. “It is important that the world citrus community works together to face common challenges and learn from each other,” he said, adding that, leaving aside the competitive factor, it is essential to share information and experiences for the collective benefit of the sector, which is of key strategic importance for Murcia and for Spain.

Freshfel Europe, the European Fresh Produce Association, whose Secretariat is based in Brussels, Belgium, will coordinate and administer the WCO. The next meeting, where the formalities for the foundation and future structure of the organisation will be formalized, will take place at FruitLogistica 2020 in Berlin.