Inspired by a time-honored Sicilian tradition, Sanpellegrino CIAO! features a unique blend of real fruit juices and a pinch of Sicilian salt
Sanpellegrino®, the iconic premium Italian sparkling beverage brand, is introducing its latest creation, Sanpellegrino CIAO! – a new line of flavoured sparkling waters with real fruit juices inspired by Italy’s zest for life.
Inspired by Sicily’s time-honored tradition of blending sparkling water with citrus juice and a touch of salt to enhance flavour, the new beverage line features four delicious flavours: Peach, Blood Orange, Lime, and Cherry. Each 11.15 fl. oz. can is expertly crafted with real fruit juices, a pinch of Sicilian salt, contains 10 calories or less, and has 0g added sugars.
CIAO! is the newest sparkling offering in the Sanpellegrino flavoured beverages portfolio, joining the renowned Sanpellegrino Italian Sparkling Drinks and Sanpellegrino Zero Grams Added Sugar Italian Sparkling Drinks portfolio. With the addition of CIAO!, Sanpellegrino builds on its legacy of crafting some of the world’s finest sparkling beverages.
Sanpellegrino CIAO! is now available at select retailers and will be popping up at retailers in the US beginning April 2025, with a suggested retail price of USD 5.99 for a 6-can pack.
TUM researchers develop highly effective filter material
The chemicals known as PFAS are considered a severe threat to human health. Among other things, they can cause liver damage, cancer, and hormonal disorders. Researchers at the Technical University of Munich (TUM) have now developed a new, efficient method of filtering these substances out of drinking water. They rely on so-called metal-organic framework compounds, which work much better than the materials commonly used to date. Even extremely low concentrations of PFAS in the water can still be captured.
Per- and polyfluoroalkyl substances (PFAS) are considered “forever chemicals”; they generally do not decompose on their own even after centuries and, therefore, pose a long-term threat to humans and animals. PFAS have been used in numerous products such as textiles, fire-fighting foams, and food packaging, and have thus been released into the environment. The substances can accumulate in the body via food and drinking water, and thus cause serious health issues.
The team led by Nebojša Ilić from the TUM Chair of Urban Water Systems Engineering and Prof. Soumya Mukherjee, a former Alexander von Humboldt postdoctoral researcher at the TUM Chair of Inorganic and Organometallic Chemistry during the study period and now Assistant Professor of Materials Chemistry at the University of Limerick, identified water-stable metal-organic framework compounds made of zirconium carboxylate as particularly effective PFAS filters. The bespoke class of materials is characterized by the adaptable pore sizes and surface chemistry. The materials are water-resistant and highly electrostatically charged. By specifically designing the structures and combining them with polymers, the filter capacity has been significantly improved compared to materials already in use, such as activated carbon and special resins.
Prof. Jörg Drewes, Chair of Urban Water Systems Engineering, emphasizes the great social significance of the research results: “PFAS pose a constant threat to public health. For too long, the negative effects of the chemicals, which, among other things, ensure that rain jackets are waterproof and breathable, have been underestimated. The industry has now started to rethink this, but the legacy of PFAS will continue to affect us for several generations to come.”
Researchers from the TUM School of Natural Sciences worked together with colleagues from the TUM School of Engineering and Design and simulation experts from the TUM School of Computation, Information, and Technology to develop and research the new filters. Prof. Roland Fischer, Chair of Inorganic and Organometallic Chemistry, emphasizes: “When solving such major challenges, experts from a wide range of disciplines have to work together. You simply can’t get anywhere on your own. I am delighted that this approach has again proved its worth here.”
However, it will be some time before this new filter material is adopted at large scale in waterworks. The newly discovered principle would have to be implemented with sustainably available, inexpensive materials that are safe in every respect. This will require considerable further research and engineering solutions.
Publication
N. Ilić, K. Tan, F. Mayr, S. Hou, B. M. Aumeier, E. M. C. Morales, U. Hübner, J. Cookman, A. Schneemann, A. Gagliardi, J. E. Drewes, R. A. Fischer, S. Mukherjee, Trace Adsorptive Removal of PFAS from Water by Optimizing the UiO-66 MOF Interface, published in: Adv. Mater. 21.11.2024, 2413120. https://doi.org/10.1002/adma.202413120
Latest innovation from Britvic brings a full hydration wellbeing offer to micro kitchens, serving up to 10,000 drinks before restocking is needed.
Britvic has launched the Aqua Libra Flavour Tap Nano, the world’s first full-service integrated tap. Designed for office micro kitchens, the Flavour Tap Nano keeps employees hydrated with Aqua Libra still and sparkling naturally-flavoured, sugar-free drinks (including watermelon, mango, raspberry & peach, cucumber mint & lime, and more), as well as chilled sparkling and boiling water. It also serves functional water, with electrolytes, including zinc which helps support immunity.
The Flavour Tap Nano has a similar footprint when compared to existing integrated tap systems, making it a suitable ‘all in one’ option for offices with smaller kitchens, replacing not only multiple taps, but also soft-drinks, fridges, and kettles. With sparkling soft drinks available on tap, the Flavour Tap Nano also cuts down on cost and waste, delivering 10,000 serves through its innovative cartridge system before restocking.
The launch of the Aqua Libra Flavour Tap Nano represents a significant step for Britvic’s ‘Beyond the Bottle’ initiative, which is developing innovative ways to serve high quality drinks without the need for unnecessary single-use packaging.
Speaking about the launch, Noel Dickson, Managing Director for Aqua Libra commented “Proving a full-service hydration wellbeing offer to office workers can be a headache. There are kettles that need to be descaled regularly, fridges that need to be stocked and re-stocked, and recycling management. Then there’s the cost of running all of this.
“For the first time ever, managers can now offer all of this through the Flavour Tap Nano, which brings a full wellbeing offer to micro kitchens without the usual operational complexity. The Flavour Tap Nano is a straightforward upgrade that exceeds employee expectations without additional cost or waste”.
A leading private equity firm, already has two Flavour Tap Nano’s installed in its new London office. This has led to a complete cut in all single use packaging from drinks given to staff.
Speaking about the impact of this, its UK operations manager said, “’In our recent move to Soho, we were looking to take a leap forward in both our employee wellness and sustainability.
“The tap’s seamless integration into our experience design was a key factor in choosing the Nano. We have been able to eliminate employee usage of single use drinks packaging – and a majority of those asked said they found it easier to stay hydrated with Flavour Tap”.
Aqua Libra Flavour Tap Nano specifications:
- Pure filtered still & sparkling water
- Boiling water
- Flavour-infused water
- Water with electrolytes for taste, including zinc which helps support immunity
- Single hole installation – directly replaces existing integrated tap systems
- Customer portal – track usage and stock replenishment
The Flavour Tap ‘Nano’ comes with a dedicated customer care team to manage installation and staff training, which comes as standard. All Flavour Taps are remotely managed and have predictive cartridge replacement, meaning that it will automatically order replacements when it is running low.
The patented twin-tank boiler, dry-bath-technology water cooler, and five-stage purification technology also means that with purified water, there is no build up of limescale in the taps – the most common cause of breakdowns in hot water tap systems.
One of the world’s top agribusinesses, which handles approximately 10 % of global agricultural trade, along with a leading global citrus producer, is set to implement drip irrigation across 2,400 hectares of orchards in São Paulo, Minas Gerais, and Mato Grosso do Sul, Brazil. The partnerships were signed with multinational Rivulis, one of the market leaders with the broadest and most complete portfolio of localised irrigation solutions on the market, with over 30 years of experience in Brazil and almost 100 years worldwide.
Drip irrigation is a method of localised irrigation that saves water and nutrients. This technique is based on applying water and nutrients at a low flow rate and high frequency. Water droplets are applied at short intervals, allowing application closer to the root in an efficient manner and avoiding wetting other parts of the plant.
Drip irrigation is particularly beneficial for citrus trees, which are highly sensitive to water stress. Accurate application of water at all stages of crop development, especially during the critical fruiting period, can significantly improve fruit size, quality, and uniformity, leading to higher yields and sustainability of farming practices.
According to Eran Ossmy, president of Rivulis’ Micro Irrigation Division, this strategic move by major citrus players is proof of the companies’ commitment to sustainability and the efficiency of their processes, such as optimising resources and water together with increasing productivity. “We are strongly positioned to support these challenges, as we offer comprehensive micro irrigation services, including design, installation, and support in the field. These systems are recognised for their efficiency in the use of resources and ability to distribute nutrients through fertigation,” he said.
Challenges and opportunities
The citrus industry, which is crucial to the national economy, generating around USD 2 billion annually and supporting around 200,000 jobs in the state of São Paulo alone, is expected to see a drop in production this year. Brazil is projected to record a 24 % reduction in its citrus harvest compared to the previous season.
Among the factors behind this downturn is an old enemy of the sector, the Asian citrus greening. Also known as Huanglongbing (HLB), the disease is a bacterial infection that seriously affects plants, becoming one of the two most serious problems worldwide due to its rapid spread and destructive impact on fruit.
Another challenge facing the sector is climate instability, with severe droughts and irregular rainfall throughout the harvest. “The use of advanced irrigation solutions helps to reduce these impacts, generating more security in production. That’s why the big companies in the sector are adopting this technology to help the country remain at the forefront of world production,” concludes Ossmy.
Bottled water has retained its title as America’s favourite packaged drink, outselling carbonated soft drinks (by volume) for the eighth year in a row, new data from the Beverage Marketing Corporation (BMC) shows.
Bottled water’s total volume sold in 2023 was 15.94 billion gallons, compared to carbonated soft drinks, which sold 11.84 billion gallons. Bottled water retail sales surpassed USD 48 billion, up 6.5 % from 2022.
“Multiple characteristics account for bottled water’s resonance with U.S. consumers, including its associations with healthfulness, convenience, safety, and value. An array of packaging types, ranging from single-serve to bulk, facilitates a wide range of uses,” says John G. Rodwan, Jr., BMC’s editorial director.
“Consumers’ thirst for beverages that offer benefits beyond refreshment alone also contributed to the fundamental hydrating beverage’s rise in the beverage standings. Bottled water’s zero-calorie status and its lack of artificial ingredients appeal to many consumers. Even where tap water may be safe and readily available, people may prefer bottled water, which they often believe tastes better. The availability of packaged water wherever beverages are sold also differentiates bottled water from tap,” says Rodwan.
Bottled water products compete with other packaged drinks, but not tap water. Most bottled water drinkers consume both tap water and bottled water, packaged conveniently in 3 and 5-gallon for the home and office, or at retail 1 and 2.5 gallon or individual size commonly sold by the case. However, when people are away from home and bottled water isn’t available, 70 % say they will choose another packaged drink, according to a survey conducted in 2022 on behalf of the International Bottled Water Association (IBWA) by The Harris Poll. Survey respondent choices were as follows: soda (22 %), sparkling or sweetened or flavored bottled water (10 %), sports drink (8 %), tea (7 %), coffee (6 %), juice/fruit drinks (5 %), functional water (5 %), bottled tea (4 %), energy drink (3 %). Among the remaining 30 %, a third (10 %) would drink from a water dispenser, either using a refillable cup (5 %) or disposable cup (5 %). Ten percent would drink filtered tap water, 6 % would drink unfiltered tap water, while 4 % would drink from a public water fountain (down from 7 % in 2019).
For more than a decade, consumers have been increasingly choosing bottled water instead of less-healthy packaged drinks. In fact, since 2012, 34 % of bottled water’s growth has come from people switching from less-healthy drinks to bottled water.
Bottled water’s volume surpassed soft drinks for the first time in 2016 and has done so every year since. Americans consumed, on average, 46.4 gallons of bottled water in 2023, compared to 34.4 gallons of soda. The fact is that consumers demand bottled water. Research shows that nine out of 10 Americans (91 %) say they expect bottled water to be available wherever other drinks are sold.
“Consumer preference for healthy hydration and bottled water is really good news for public health,” says Jill Culora, IBWA’s vice president of communications. “This is particularly important as the nation continues to experience high rates of obesity, diabetes, and heart disease.”
“Bottled water also has the added benefit of packaging that is 100 % recyclable, unlike laminated paper cartons, which technically can be recycled but most often they are not accepted by the majority of municipal recycling systems in the United States. Not only are bottled water containers 100 % recyclable (including the cap) but they also use much less plastic than other packaged beverages.”
Even with continuing growth and increased consumption, bottled water still has the smallest impact on the environment—thanks to the fact that it has the smallest water and energy use footprint of any packaged beverage. On average, only 1.4 liters of water (including the 1 liter of water consumed) and 0.21 mega joules of energy are used to produce 1 liter of finished bottled water.
Most bottled water is packaged in 100 % recyclable PET #1 plastic and HDPE #2 plastic, which are the plastics most recognised by consumers as being recyclable and the most recycled plastics in the world. Consumers can be confident about recycling plastic bottled water containers because they are among the few consumer packaging types that are universally recyclable across the United States. Not all cities and towns recycle glass bottles and laminated paper cartons, which are most commonly comprised of multiple layers of paper, plastic, and aluminum or wax.
PET plastic bottled water containers are the most recycled containers in U.S. curbside recycling programs, accounting for 52 %. PET plastic bottled water containers are a valuable resource because they can be recycled and used over and over again.
Recycling facilities know that there is a huge industry demand for post-consumer PET and HDPE plastics. Many bottled water companies use recycled PET and HDPE plastic to create new bottles, which helps to reduce their environmental impact further because they aren’t using virgin plastic.
“Helping people make healthier choices is at the core of the bottled water business,” says Culora. “Consumers have made it clear that there’s a demand for safe, healthy, and convenient bottled water, as they are responsible for propelling bottled water to the title of America’s most popular packaged beverage, by volume.”
Just a few years ago, Krones’ subsidiary Steinecker opened a technology center in Freising (GER) where customers can create and test recipes for beer and plant-based drinks. Now, the group is setting another important milestone in the evolution of beverages and processes. In early May, at the company’s headquarters in Neutraubling (GER), a fully-equipped R&D lab was officially inaugurated and dubbed the “Process Technology Center”.
The new Process Technology Center is designed to support Krones customers in their product development processes and meet the flavour demands of the global markets. It makes no difference whether the customer already has a finished recipe for a future product or is still at the start of the product development journey and would like to leverage Krones’ expertise for those first steps.
Krones itself will use the new technology center to more closely analyse the effects of various process parameters on different products. The results will then go into further developing and refining Krones machines and lines.
Expertise for process technology and water design
The technology center is divided into two sections: process technology and water design.
On the process technology side, various process and treatment steps can be realistically simulated on a pilot UHT system. That makes it possible, for example, to compare the thermal impact of indirect heating using a shell-and-tube heat exchanger versus direct heating. For this, customers can choose between two processes: steam injection and steam infusion. For other trials, the facility is also equipped with systems for mixing, flash pasteurisation, deaeration, homogenisation and filling. The results are then evaluated in-house, for example in Krones’ own microbiological and chemical testing labs.
Optimising the flavour profile of water
In the field of water design, customers can fine-tune the flavour of their water by adding just the right amounts of minerals and flavour compounds. The technological possibilities include deaeration, carbonation, electrodeionisation, ionisation, mineral dosing and filling.
A water sommelier provides support throughout the trials. Customers also have access to Krones’ extensive network of experts, with engineers in a variety of disciplines, including food and process engineering, to collaborate on transforming product ideas into real products.
The pollution of water and soil by waste is one of the biggest problems for our environment. Indonesia is the second-biggest contributor of plastic waste in the world, producing over 5 million tons of plastic waste per year with around 3 million tons disposed to the waters around the country. One of the main reasons is that many small islands have no waste collection and no municipal disposal system for household and other waste. Due to a lack of knowledge about the dangers involved, people dump their waste in landfills, burn it or dispose of it in the sea.
With the Recycle for Good program, SIG and the SIG Way Beyond Good Foundation want to change people’s behavior and promote a mindful use of natural resources. The program is designed to encourage the public to drop off recyclable waste such as beverage cartons, glass, plastic or cooking oil at a collection point and thus return it to the cycle. In return, they receive food vouchers or coupons for other goods and services that they can exchange at Recycle for Good partners. The materials are sorted on site and recycled by a recycling partner.
SIG Way Beyond Good Foundation envisions a future where good nutrition and clean water are available to everyone and natural habitats are preserved for the future generation.
With the experience of SO+MA, a Brazilian social startup that has been working with SIG since 2018 to promote the circular economy through a reward system, the foundation developed its global Recycle for Good program. Indonesia launched the program as the first country in Southeast Asia on March 3, 2023, at Cibubur Junction in East Jakarta, where a Recycle for Good drop point is located. Later, the program will be replicated.
EARI Beverage Group, a diversified beverage and media group, announces the acquisition of the Blossom Botanical Water Brand.
Adding to the EARI Beverage Group portfolio, the acquisition of Blossom Botanical Water expands the footprint in the functional and craft beverage market segments. The Blossom brand fits perfectly with EARI’s strategy of identifying and acquiring brands in high-growth categories that have proven operating models and clear consumer acceptance. Blossom is credited with creating a new sub-category of plant-based waters using botanicals. The brand has distribution along the US East Coast and Midwest and has generated roughly USD 4 million in gross sales since inception.
About Blossom Botanical Water
Founded in Massachusetts 10 years ago and inspired by nature, Blossom Botanical Water is distinguished by its use of flower botanicals as a key flavour component across its portfolio of products. At only 20 calories per 16.9 oz bottle, it’s a delicious, healthy alternative to both plain water and high-sugar sodas or juices. Blossom infuses pure spring water with the taste and aroma extracted from real blossoms, then uses a complementary fruit to create five hand-crafted unique flavours of distinctive appeal: Lemon Rose, Plum Jasmine, Mango Hibiscus, Pomegranate Geranium and Grapefruit Lilac. Blossom Water is further enhanced for your health by providing scientifically proven benefit to strengthen immunity, the body’s best defense for maintaining wellness and vitality. Each bottle contains as much immune system support as 1 billion CFUs of probiotic from the strain Bacillus coagulants GBI-30 6086. Blossom Water’s drinks are certified non-GMO and free of gluten, caffeine, and sodium. They have no artificial flavours, sweeteners, colours, or preservatives, and they are kosher and vegan.
Capsoil Foodtech’s innovative platform converts bioactive oils into water-soluble powders
Product developers can now create new categories of functional foods and beverages thanks to Prodalim Resources, Ltd.’s new Capsoil Foodtech. The company advanced the capacity for mixing oil and water by developing ultra-fine, water-soluble powders out of natural oils. This breakthrough presents new possibilities for integrating beneficial nutritional oils, fat-soluble vitamins, and lipid-based nutrients into a broadened range of functional foods and beverages, as well as in new supplement formats.
The market for functional foods and beverages has grown exponentially as health and wellness have taken central stage, especially in the wake of the pandemic era. Concurrently, growing “pill fatigue” has consumers seeking their daily nutrient boosts more naturally through foods and beverages. However, beneficial oils such as omega fatty acids, MCT’s (medium-chain triglycerides) and fat-soluble vitamins A, D, E and K, have traditionally been confined to a narrow scope of food and supplement applications due to their lipophilic nature. Such nutrients also suffered from stability issues.
“Oil and water cannot mingle according to the laws of nature,” explains Itay Shafat, PhD, Scientific Director for Capsoil. “In Capsoil, we found a way of overcoming this barrier and created an advanced method for incorporating oil-based nutrients into water-based products. This opens the doors to products such as juices enriched with MCTs or ice pops fortified with omega fatty acids. Even hot drinks can get a ‘better-for-you’ upgrade by infusing them with beneficial oils, such as vitamins A, D, E, and K, or hemp oils. The possibilities are endless.”
Capsoil’s proprietary technology takes any oil compound and converts it to a self-emulsifying powder. Unlike conventional powders, this novel process results in a dry, free-flowing powder that dissolves easily in either hot or cold liquids.
Capsoil’s advanced production technology does not apply any form of extraction, solvent, or heat process, nor does it alter the nutrient profile of the oil. Capsoil powders contain from 30 % to 60 % of the oil and its bioactive compounds, and the emulsion’s nanostructured particles possess a large surface area, enhancing bioaccessibility and absorption of the encapsulated oil, leading to improved bioavailability. This can also translates into lower dose requirements.
“We are working with food and beverage companies to help them tailor new food and beverage applications, or find new novel delivery methods, for desired food oils or key fat-soluble nutrients,” adds Shafat.
Capsoil’s tech also targets the dietary supplement space, giving the formulators new capabilities for incorporating lipid-based ingredients such as omega 3 into dry pill, capsule, or sachet formats rather than as an oil or softgel.
“Many consumers find it difficult to ingest omega fatty acids in oil form, or they dislike the texture of soft gels,” states Nir Ilani, CEO of Capsoil. “Consuming high amounts of MCT’s, a key component of the keto diet, is also burdensome for many consumers. Our tech allows for oil-based ingredients to be enjoyed in low, manageable doses and easy-to-digest formats.”
“We trialed a broad spectrum of Capsoil powdered oils in various water-based applications, assessing such key parameters as bioavailability and stability of the actives with very encouraging results,” adds Shafat. “Further clinical trials are in the pipeline that will allow our innovative powdered formats to open the doors to new advances in functional product diversity.”
Capsoil FoodTech was established by Prodalim Group, one of the world’s leading producers of natural fruit extracts and concentrates (NFCs), as well as other natural ingredients for the F&B industry. Nir Ilani, who previously worked for Unilever, Frutarom, and IFF, along with Itay Shafat, PhD—a seasoned veteran of the dietary supplement market—were recruited to lead the new venture. The company’s R&D center is based in Israel, with production facilities in the US.
PepsiCo Beverages North America (PBNA) announced a USD1.5 million grant to the Water Replenishment District of Southern California (WRD), the largest groundwater agency in the state of California, to help manage and protect local groundwater resources to more than four million residents.
“Partnering with the Water Replenishment District of Southern California will not only help enable long-term, sustainable water security for local communities who depend on an accessible and reliable supply of clean, safe water,” said Johannes Evenblij, President of West Division at PepsiCo Beverages North America, “but it will also be critical in the advancement our pep+ (PepsiCo Positive) Net Water Positive ambition to reduce absolute water use and replenish back into the local watershed more than 100% of the water we use. As a food and beverage company, we’re acutely aware of the critical role water plays in the southern California ecosystem, and our community.”
The partnership will improve drought resiliency and pilot WRD’s first inland injection well for utilization of in-ground storage. When complete, the project will store an average of 325,851 gallons of water per year for municipal and indirect use, drought resiliency and mitigation.
“The Water Replenishment District is proud to be the first public agency to receive a water sustainability grant from PepsiCo,” said Water Replenishment District Board President John D.S. Allen. “This grant will help build our region’s drought resilience for years to come. The WRD Board of Directors commend and applaud PepsiCo for their commitment to protecting our watershed.”
PepsiCo is focused on improving water-use efficiency, local replenishment in water-scarce areas, public education, advocacy for smart water policies, and adoption of best practices with community partners. Example sustainable PepsiCo partnerships include:
- Arbor Day Foundation: PBNA and PepsiCo Foods North America (PFNA) supported ADF’s replanting of two million trees in the burn scars of the Carr and Camp Fire wildfires that devastated Northern California in 2018.
- California Water Action Collaborative: PBNA is part of CWAC, a coalition of industry, nonprofit, and governmental organizations investing in efforts throughout California that yield positive return for water quality and quantity.
- The Nature Conservancy: PBNA collaborates with TNC as part of the Salt and Verde Alliance, a partnership that brings together companies, farmers, communities, and other organizations to help protect the Salt and Verde watersheds of the arid western United States.
Royal Unibrew A/S has today entered into an agreement with Danone to acquire 100 % of Aqua d’Or Mineral Water A/S – the leading Scandinavian mineral water producer with a strong market presence in Denmark and Sweden. The acquired activities have a strong organization and a modern production facility in Central Jutland, Denmark.
Closing of the transaction is subject to approval from the Danish Competition Authority, which is expected during the first half of 2022.
The acquisition strengthens Royal Unibrew’s market position within water in Denmark, as well as providing access to new sales channels for Royal Unibrew.
Aqua d’Or produces predominantly still and sparkling water and the company’s focus on healthy beverages fits strategically very well with Royal Unibrew’s focus on no/low calorie beverages. Aqua d’Or’s modern production facility in central Jutland, Denmark, provides additional capacity and diversify our production footprint.
Aqua d’Or has around 75 employees and generated revenue of around DKK 180 million in 2020. The company markets its own brands Aqua d’Or, Klar and Denice, as well as supplying private products to selected customers.
CEO Lars Jensen of Royal Unibrew says “I am very pleased to announce that we have entered into an agreement to acquire Aqua d’Or and we look forward to welcoming our new colleagues to Royal Unibrew. Aqua d’Or has built a strong brand in the water category in Denmark, and it fits strategically very well with our own water business in Denmark, as well as with our strategic focus on low/no sugar products”.
The acquisition of Aqua d’Or does not change the full-year EBIT outlook of DKK 1,625-1,700 for 2021.
Refresco, one of the world’s largest independent bottlers for retailers and A-brands in Europe and North America, today announces it has entered into an agreement to acquire HANSA-HEEMANN. This transaction is subject to regulatory approval.
HANSA-HEEMANN, headquartered in Rellingen, Germany, is a family-owned, independent beverage manufacturer with five production sites spread across Germany. Its operational excellence, industry expertise and integrated value chain enable HANSA-HEEMANN to offer customers best-in-class service. The vast majority of HANSA-HEEMANN’s volume (60 %) is in mineral water, with the remaining 40 % of its volume in carbonated soft drinks (CSD). HANSA-HEEMANN serves three different market segments: private label, own brands, and contract manufacturing for A-brands. HANSA-HEEMANN employs over 800 people with an annual revenue of approximately €300 million.
Strategic rationale
Today’s announcement is a continuation of Refresco’s successful buy-and-build strategy which is a key driver of the company’s ongoing growth and value creation. With this acquisition, Refresco further enhances its position in terms of product and brand portfolio, and geographical coverage.
Acquiring HANSA-HEEMANN will bring Refresco:
- Diversification of its business with additional products and capabilities, while maintaining a well-balanced business mix and customer base
- Strong brands such as Fūrst Bismarck, hella and St. Michaelis
- Expansion of its offering in water and CSDs
- Increased presence in Germany, now offering nationwide coverage to retail customers
- Acceleration of its operational excellence through HANSA-HEEMANN’s know-how in the water category
A changing market
Water is the largest category within the non-alcoholic beverage market. The landscape is highly competitive and rapidly changing with many smaller local and regional players who maintain a strong foothold. Branded players with a wide range of water products are looking for opportunities to grow with retail discounters.
In addition, the focus on sustainability continues resulting in for example, increased demand for recycled PET and reduction in operational carbon footprint.
Within this highly competitive and changing market, the acquisition of HANSA-HEEMANN will enable Refresco to enhance its presence in Germany – not only broadening relationships with German retailers, but also improving transport efficiencies and reducing CO2 emissions. Furthermore, Refresco will be able to leverage its global scale to further drive change in improving the sustainable use of resources.
Ocean Spray Wave™ was developed in close collaboration with Walmart to address the rising demand for great tasting, lightly caffeinated sparkling beverages that keep people moving through their day
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray Wave™, a refreshing, naturally caffeinated sparkling water with a splash of real fruit juice. A healthier option for consumers looking to bypass sugary caffeine drinks without giving up on flavourful taste, Ocean Spray Wave™ was incubated, developed and shipped in less than a year launching exclusively with Walmart in the US and is a result of the cooperative’s agile approach to product development and innovating to offer healthier options for everyone.
The collaboration with Walmart led to the creation of a lightly caffeinated beverage as consumers look for healthier options to sustain themselves throughout the day. With a new generation of consumers primed to try Ocean Spray beverages following its 90th harvest and the social media sensation around the Dreams Challenge and popularity of the Cran-Raspberry juice, the brand is glad to introduce Ocean Spray Wave™ in the midst of the company’s current explosion to connect with younger consumers and what they seek in their day-to-day.
Ocean Spray Wave™ contains real fruit juice and 50 mg of naturally sourced caffeine from black tea. The drink also has zero grams of added sugars, no artificial flavors or preservatives and no artificial sweeteners. It is available in four crisp and refreshing flavours: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple.
Ocean Spray Wave™ is currently available online and in store at Walmart.com. To learn more, visit OceanSpray.com. The suggested retail price is $4.98 for an 8 pack.
Nestlé USA announced that it has acquired Essentia Water (“Essentia”), a premium functional water brand headquartered in Bothell, Washington. Essentia pioneered ionized alkaline water more than twenty years ago and is the leading brand in that space in the U.S. Essentia’s 2020 sales were USD 192 million.
This transaction is part of Nestlé’s continued transformation of its global water business, which was announced in June 2020. The company is sharpening its portfolio to focus on international premium and mineral water brands and healthy hydration products, such as functional water. This follows the agreement to sell Nestlé’s U.S. and Canadian regional spring water brands, purified water business and beverage delivery service announced in February.
Made with water, fruit juice, and electrolytes for taste, Frutly provides teens with flavourful hydration
PepsiCo has released one of its newest product innovations, Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice, and electrolytes for taste to provide flavourful hydration and a good source of vitamins C and E.
Frutly was created in response to a clear whitespace among juice brands, aiming to reinvigorate the category by addressing both parents’ desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood. In fact, 56 percent of people leaving the ambient juice category blame poor nutritional factors like sugar, calories, and artificial sweeteners for pushing them away1. Frutly fills this gap, delivering refreshing taste, nutritional benefits and hydration without added sugar or artificial sweeteners.
“With more meals being enjoyed at home these days, we’ve learned that parents are keeping their pantries filled with products they feel good about giving their families, but also that their teens want. As a father of three, I know how challenging it can be to strike that balance,” says Anup Shah, vice president and chief marketing officer, Juice Brands, PepsiCo Beverages North America. “Having hydrating drinks available that are also shelf-stable remains essential as we all continue to work and learn from home, and Frutly is well positioned to serve as a delicious and nutritious option that both teens and their parents can agree on.”
Available in three flavours — Strawberry Kiwi, Fruit Punch, and Apple Grape – Frutly has 60 calories per 12-fluid-ounce serving and is now on grocery store shelves in the U.S. in single flavour four-packs.
1According to a 2019 IRI study for PepsiCo.
About Frutly:
Launched in early 2021, Frutly is a new brand of juice beverages from PepsiCo. Frutly is made with water, fruit juice, and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E. Frutly contains no added sugar or artificial sweeteners, offering delicious taste for teens in a product parents can feel good about. Frutly is available in 12-fluid-ounce bottles in three flavors, Strawberry Kiwi, Fruit Punch, and Apple Grape. Frutly is now on shelves nationwide.
Nestlé S.A. announced that it has reached an agreement to sell its regional spring water brands, purified water business and beverage delivery service in the U.S. and Canada to One Rock Capital Partners in partnership with Metropoulos & Co. for USD 4.3 billion. The Company’s international premium brands including Perrier®, S.Pellegrino® and Acqua Panna® are not a part of the deal. The transaction is expected to close following the completion of customary closing conditions.
The sale includes the following brands in the U.S. and Canada, which had sales of around CHF 3.4 billion in 2019: Poland Spring® Brand 100 % Natural Spring Water, Deer Park® Brand 100 % Natural Spring Water, Ozarka® Brand 100 % Natural Spring Water, Ice Mountain® Brand 100 % Natural Spring Water, Zephyrhills® Brand 100 % Natural Spring Water, Arrowhead® Brand Mountain Spring Water, Pure Life® and Splash. It also comprises the U.S. direct-to-consumer and office beverage delivery service ReadyRefresh®.
The agreement follows Nestlé’s announcement last year that it would conduct a strategic review of parts of the North American waters division and sharpen the focus of its global water portfolio.
Commenting on the transaction, Mark Schneider, Nestlé CEO, said: “We continue to transform our global waters business to best position it for long-term profitable growth. This sale enables us to create a more focused business around our international premium brands, local natural mineral waters and high-quality healthy hydration products. We will also boost our innovation and business development efforts to capture emerging consumer trends, such as functional water.”
Nestlé reiterated its commitment to make its entire water portfolio carbon neutral by 2025. In 2020, Nestlé announced renewed sustainability commitments which build on existing efforts to enhance water stewardship and tackle plastic waste.
New distribution partnership brings nanobubble technology to farms in Chile & Peru
Moleaer, the world’s leading nanobubble technology company, is expanding into Latin America, having formed a new distribution partnership with Kapicua to bring its innovative, patented technology to the region’s agriculture industry.
Nanobubbles, 2500 times smaller than a grain of salt, enhance agricultural productivity by providing a multitude of benefits that range from improving water quality, creating a healthier root zone and increasing crop yield. Healthy roots promote healthy plant growth, enabling plants to better handle environmental stress.
Kapicua has been trialling Moleaer’s nanobubble technology since 2019 in Chilean agriculture, focused on blueberry crops. These trials have proven that injecting billions of nanobubbles into the plant watering system increases crop growth and agricultural profitability. Now, Moleaer’s nanobubble technology will be widely available for farmers throughout the region.
Benjamin Labbe, Agricultural Engineer, Kapicua said: “We’re proud to partner with a sustainably-focused technology company that is committed to providing world-class solutions to increase productivity for farmers. Through our partnership, we’re increasing access for farmers in Latin America to nanobubble technology. Moleaer’s nanobubbles will provide farmers with a cost-effective, chemical-free solution to improve crop growth and decrease time-to-harvest rates.”
Cristian Gwinner, Fruit Area Manager, Elemental Foods said: “Since implementing Moleaer’s nanobubble generator, we’ve observed an increase in oxygen levels in our irrigation water. Last season we saw an 11 percent increase in fruit size and overall quality of our blueberries by using oxygen nanobubbles to improve water quality. Our plants have had much better vegetative growth, with improved vigor that has produced better fruit size.”
Nick Dyner, CEO, Moleaer, said: “Farmers throughout North America and Europe have already seen an improvement in water quality, root development and increased productivity after using our nanobubble technology within their irrigation systems. We’re excited to now bring our patented technology to Latin American farmers through our commercial partnership with Kapicua.”
Moleaer’s nanobubble generators have already been installed in over 75 greenhouses across North America and Europe improving plant health and harvest yields across a variety of fruits and vegetables.
¡CACTUS! Organic Cactus Water: Nature’s way to hydrate under hottest conditions “The Desert Hydrator” contains unique hydrocolloid that boosts hydration
¡CACTUS! Organic Cactus Water, a new line of plant based functional waters powered by Nopal cactus leaf juice, provides consumers seeking healthy hydration, refreshment and recovery with nature’s way to hydrate under the hottest conditions. The ¡CACTUS! formulation contains a cactus hydrocolloid that boosts hydration, absorption and retention. ¡CACTUS! is an excellent source of Vitamin C and contains additional antioxidants, electrolytes and amino acids including taurine. Low calorie and with only 5g sugar (agave), ¡CACTUS! is available in delicious organic Papaya, Lime and Watermelon flavors, in recyclable 12 oz/355 ml aluminum sleek cans.
“I created ¡CACTUS! to bring the hydration secret of the desert to consumers everywhere,” said ¡CACTUS! founder Sarita Lopez. “While it makes intuitive sense that water from a hot, dry region would provide especially effective hydration, the science backs it up. Inside every Nopal cactus paddle is a unique hydrocolloid that absorbs and retains moisture – so the cactus can survive the desert heat. ¡CACTUS! contains the same hydrocolloid. That’s why it’s so well absorbed and retained in the body, and why it hydrates so well.”
While “plant based waters” are relatively new, ¡CACTUS! is rooted in traditional wisdom. “For generations, Latin American folk healers recommended cactus leaf juice for colds, coughs, skin conditions and stomach ailments,” said Lopez. “Today’s research shows cactus leaf juice may promote muscle recovery, combat oxidative stress linked to inflammation, and may even help reduce the effect of hangovers.”
The ¡CACTUS! brand reflects Lopez’s personal experience and her focus on sustainability. Cactus leaf juice cleared up her eczema when nothing else worked. As a result Lopez decided to create an organic cactus water made with cactus leaf juice. The cacti used to make ¡CACTUS! are grown via natural rainfall, using no irrigated water. Select paddles (leaves) are harvested, not the entire plant. (The paddles quickly regenerate). The whole paddle is used, for maximum nutrition and minimum waste. And ¡CACTUS! aluminum sleek cans are both recycled and recyclable to a far greater degree than aseptic or cardboard containers.
About ¡CACTUS! Organic Cactus Water
¡CACTUS! Organic Cactus Water is nature’s way to hydrate under the hottest conditions. Made with organic cactus leaf juice, ¡CACTUS! contains a unique hydrocolloid that promotes hydration by boosting absorption and retention in the body. ¡CACTUS! is an excellent source of Vitamin C and contains additional antioxidants, electrolytes and amino acids including taurine. Low calorie and with only 5g sugar (agave), ¡CACTUS! is available in delicious organic Papaya, Lime and Watermelon flavors, in recyclable 12 oz./355 ml aluminum sleek cans. At work or before and after workout, hydrate, refresh and recover with ¡CACTUS!, The Desert Hydrator™ ¡CACTUS! parent company Green-Go LLC is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), and is also a minority owned business. Green-Go LLC makes ongoing contributions to the Coalition for Sonoran Desert Protection.
As this year saw the rise of the sober-curiousness trend, non-alcoholic drinks such as wine waters have a great market potential, due to their natural antioxidants content and their functionality. Wine water, either still or sparkling, is promoted as healthy and naturally functional, with a distinctive wine taste. According to GlobalData’s Q3 2019 global consumer survey, 92 % of surveyed consumers consider that eating healthily creates a feeling of wellness and 60 % say they believe antioxidants have a positive impact on their health.
Ana-Maria Iscru, Consumer Analyst at GlobalData, explains: “A new water concept, wine water is different from alcoholic seltzers, non-alcoholic wine and fruit flavored waters, in that it does not contain alcohol but does have a wine-infused flavor, for a more sophisticated taste. The wine essence water from Wine Water Ltd., for instance, was released last year and has already sparked interest. The brand taps into a few consumer trends, namely the absence of alcohol, low sugar content, low calories and an elegant glass bottle packaging instead of plastic.”
Another slightly similar brand is Napa Hills, flavored water ‘with red wine’s natural antioxidants’, but without a wine flavour. PepsiCo also gave the trend a try, releasing a limited-edition rosé-flavored sparkling cola, which was served at the first edition of the BravoCon in November. Moreover, Walmart recently introduced a rosé wine drink enhancer, but it is not expected to come too close to the wine taste.
Iscru adds: “Wine waters are seen as much lower in calories and sugar than actual wine, enough to respond to the growing health & wellness demands. All of this while not ditching the classic wine taste that a lot of people love.
“The category is yet to grow, as there is not a large variety of wine waters, but it has potential in the way it is presenting itself: natural, sustainable and tasty. However, until wine water as a category grows globally, for now consumers are just left wanting more.”
Revolution Brands LLC announced it had begun accepting wholesale pre-orders for Slice – a new sparkling water flavoured only with USDA-certified organic fruit juices, organic flavors and carbonated water.
Intellectual property attorney Joseph C. Gioconda of the Gioconda Law Group PLLC represented New Slice Ventures in acquiring the federally registered trademark rights to the Slice brand. Spiral Sun Ventures, a seed capital fund that invests in early-stage companies that create better-for-you consumer products, has invested in New Slice Ventures.
Slice is now available in four flavours in 12-ounce cans: Raspberry Grapefruit, Blackberry, Mango Pineapple and Apple Cranberry. Slice will be sold by the 4-pack, but is also available in single serve cans.
Slice has no added sugar, no artificial sweeteners, no artificial colors or caffeine. Slice is only 25 calories per can which is up to 80% fewer calories than most regular cans of soda.
Mark Thomann, CEO of New Slice Ventures LLC, which now owns the Slice trademarks in the United States, said: “We are excited about the launch of Slice. Slice is a great brand and one that can connect with a new generation of consumers who want something a little healthier than soda, but just as delicious.”
Glenn Backus, a former executive with H-E-B, Trader Joe’s and Supervalu is with Revolution Brands, which handled the creation and launch of the new Slice. “We worked very hard to create an organic sparkling water that tastes amazing and has a sweetness much closer to soda than any other sparkling water on the market. Customers have asked for a healthier alternative to their usual soda, but traditional sparkling water brands lack the flavour they crave. So, we created the new Slice. Only 25 calories per can with a refreshing sweetness that everyone will love.”
Less sugar, more minerals and still: 100 percent juice!
From 16 to 18 October 2018, the largest and most important European summit of the fruit juice industry – the Juice Summit in Antwerp – took place. Stefan Reiß, CEO of Green Coco Europe GmbH and co-founder of premium brand Dr. Antonio Martins was invited as a speaker emphasizing the potential and relevance of coconut water / coconut juice to the juice industry in front of about 600 decision-makers. The CEO of the Nuremberg company presents an interesting approach to reducing sugar in fruit juices. Coconut juice is very popular among athletes, vegans and nutritionally-conscious consumers due to its high potassium and low calorie content – making it an ideal blend for juices whose high sugar content no longer seems to hit the nerve of the times.
For some time now, the juice industry has faced immense challenges in terms of sugar discussions. The high sugar content of orange juice & co is increasingly being pilloried. For example, orange juice with about 8 grams of sugar per 100 ml of juice contains as much sugar as cola. For this reason, the 100 % fruit juice loses its healthy reputation not only with relevant nutritionists, but more and more with nutritionally conscious consumers.
“Coconut juice can be a solution here and take out the wind of the issue´s sails. Why not add coconut juice to orange juice and drastically reduce sugar content and calories? The fruit juice content remains in this way at 100 percent. The light and neutral properties of the coconut juice do not mask the taste of the orange juice. According to the latest figures from the market research study by Arizton, I see a potential of 297 million liters for juice with coconut juice by 2023, “says Green-Coco CEO Stefan Reiß, summing up his solution. Coconut juice adds valuable minerals such as potassium, calcium and magnesium to the juice and these can also be declared as such. The juice of the coconut is 11-19 kcal per 100 ml – the lowest calorie fruit juice ever.
A mixing ratio of 40 % coconut juice and 60 % orange juice gives 29 calories per 100 ml, instead of 42 kcal as before. In this way you achieve a reduction of more than 10 calories per 100ml to less than 30 kcal compared to the pure variant – in times of steadily rising numbers of diabetes diseases a step in the right direction. Even in multivitamin juices, adding coconut juice would mean a significant calorie and sugar reduction.
Other facts should encourage the industry to take this path: According to a market study by Arizton, the coconut water market is expected to grow by 25 % per year across Europe by 2023. Coconut juice is no longer a niche product, has established itself as an independent category and can be found in almost every discount. Supermarkets, such as REWE, already have a firm place on the shelves for their own coconut juice brands.
Following the news that medicinal cannabis products are to be legalized, Aleksandrina Yotova, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view on the likely impact in the drinks market:
‘‘This change in legislation for medicinal cannabis will spur further growth in the Cannabidiol (CBD) market in drinks, an increasingly popular legal form of cannabis.
‘‘CBD is a marijuana extract, which is not considered a controlled substance in the UK, and is therefore 100 % legal – as opposed to the psychoactive chemical Tetrahydrocannabinol (THC).
‘‘CBD has recently started to gain traction in the UK market as a functional ingredient in drinks. As CBD is non-psychoactive and there is a widespread belief in its medical value, it will keep rising in popularity, especially among consumers wanting to relax while remaining sober.
‘‘Holland & Barrett has been selling CBD oil as a food supplement since the start of 2018. The retailer has recently reported stable and growing sales of the format. Consequently in June, Holland & Barrett launched Love Hemp Water, a functional spring water infused with CBD. We expect to see more brands moving into this space.
‘‘Cloud 9 Brewing, a craft beer producer in the UK has recently launched its High Flyer Session IPA with Cannabis Oil Extract, marketed as offering “blissfully elevated drinking experience” and containing 0 % THC. A 330 ml bottle contains 10 mg of CBD extract, obtained from organic Cannabis Sativa.’’
Naturally sweet and refreshing nourishment flowing from sustainable trees
Looking to Mother Nature for a more delicious way to nourish and replenish the body, Drink Simple™, from the makers of DRINKmaple™, brings organic plant hydration to U.S. consumers in SIG combidome cartons, the first of its kind in this packaging solution. The composite from which the entire carton pack is made, from the base to the eye-catching yet practical dome, contains around 75 % paper board, which is made from renewable raw wood material.
A healthful beverage alternative
Maple water is naturally nutritious, containing 46 polyphenols, antioxidants, prebiotics, minerals, and electrolytes. With a subtle hint of sweetness, it provides an ideal better-for-you beverage option to traditional soft drinks. The Drink Simple brand captures the pure essence of this liquid goodness at the source, tapping trees at the peak of harvest in order to protect the integrity of the taste and nutrients for consumers to enjoy year round.
Contrary to inclinations of thought associated with maple as the thick, golden-brown indulgent topping for breakfast foods, maple water is thin, clear sap flowing directly from the tree in its natural state. It is 98 % water, and only after processing where the liquid is boiled down does it transform into the familiar sweet syrup. More importantly, it is certainly not maple syrup mixed with water.
This clean, single-ingredient label product is also low calorie, non GMO, naturally alkaline 7.4 PH, and certified organic by Quality Assurance International (QAI). For those with dietary preferences, the beverage offers a gluten-free, dairy-free, vegan, paleo option that has half the sugar of coconut water and more manganese than a cup of kale.
In the process of collecting the sap, no trees are harmed on the farms of which they are grown, ensuring many years of sustainable water supplies. By filling their Original Maple Water variety in SIG’s combidome, the brand is furthering its sustainability endeavors as carton packaging maintains a high content of renewable raw wood material.
This June, Fever-Tree, the UK’s leading premium mixer brand, launched a limited edition Cucumber Tonic, the taste of British summertime. Fever-Tree Refreshingly Light Cucumber Tonic, created using naturally-sourced ingredients, is a delicate and crisp tonic water, the perfect addition to outdoor drinking during the summer months.
The Cucumber Tonic Water is available in 500 ml glass bottles in the off-trade. The new tonic water uses a natural cucumber essence, extracted through low- temperature distillation process from fresh General Lee cucumbers to capture the very purest cucumber essence.
The flavour notes of the cucumber essence are perfectly balanced with the gentle bitterness of Fever-Tree’s signature quinine sourced from the Eastern Congo and soft spring water. The result being a tonic with a refreshing taste and aroma, which pairs perfectly with fresh and floral gins and when served with a cucumber ribbon and sprig of fresh mint, gives a fresh cucumber twist on the quintessentially British G&T as well as great accompaniment to premium vodka.
The new release is a limited edition extension to Fever-Tree’s award-winning portfolio of 14 mixers and tonics, all of which are also available in Refreshingly Light variants. This release follows the success of Fever-Tree’s first limited edition, Clementine and Cinnamon tonic water, launched over the Christmas period last year which became the third most popular Fever-Tree product by volume sales in December 20171.
1 Company FY results year end 31st December 2017
O.Vine water sparks the memory of wine
Wine Water Ltd., an Israeli startup, is launching O.Vine, the first spring water infusion with the spirit of wine. Alcohol-free O.Vine brings an intoxicating aroma and refreshing taste to any table. The new line will be launched at the Fancy Food Show in New York.
O.Vine is shaping a new near water category inspired by the world’s two oldest beverages: water and wine. Combining the benefits of healthful extracts wine grape skins and seeds with pure spring water, O.Vine is an all-natural, non-alcoholic beverage without preservatives or added colors. Its color and ingredients are derived from red or white wine grape waste.
O.Vine was conceived in collaboration with award-winning Practical Innovation, Israel, the creative brain behind brands worldwide. The team succeeded in developing clean, controlled process to prevent oxidation, all while maintaining the wine’s appealing natural color and aroma.
The O.Vine line features two still beverages and two carbonated drinks, which are available in red varieties (from cabernet, merlot, syrah and petit verdot) and white varieties (from Riesling and Gewürztraminer).
Water is an everyday necessity, associated with life, healthiness and purity. To sustain this image, water packaging should feature simple and recyclable design. Since the impact of plastic packaging on the environment is widely discussed, canned water brands have an important role to play to reduce packaged water’s impact on the environment, says leading data and analytics company GlobalData.
The company’s report ‘ForeSights: Canned Water’ explores the future potential of reusable/recyclable canned water as an alternative to the mainstream bottled products.
According to GlobalData’s Q1 2017 consumer survey, recyclability is the most important factor in environmentally friendly packaging, with 74 % of consumers globally finding it very or extremely important.
Efforts have been made by manufacturers to replace plastic in water bottles with biodegradable materials obtained from various natural sources, such as algae. But could aluminum offer a more straight-forward answer to the problem?
Consumers mostly want reusable containers to be easy to carry, open and close. Other on-the-go packaging benefit preferences include being easy to dispose, reduced carbon foot print and light weight. Only aluminum cans, of all the available water packaging types, fulfill these preferences.
Canned and boxed water have been used in the past for emergency situations, such as natural disasters, rather than commercially. However, a few independent brands, including Noah’s spring water from US-based Varni Brothers and CanO water in the UK, have appeared in the developed world, using aluminum cans and beverage cartons to create more sustainable and safe alternatives of the bottled water.
Aleksandrina Yotova, Associate Analyst at GlobalData, says: “Aluminum cans are the most sustainable beverage package, reportedly outperforming plastic and glass bottles, as well as beverage cartons. They have the highest recycling rate and more recycled content than the other options. Consumers understand the efficiency of aluminum packaging.
“Being lightweight, stackable, and strong, cans allow brands to package and transport more beverages using less material (by weight) than plastic and glass bottles. Since beverage-makers can ship aluminum cans more efficiently, they could make transportation, energy, and cost savings, which translates to a more affordable end product.”
Consumers who make efforts to recycle product packaging as much as possible are likely to see canned water as a viable alternative to bottled water due to its high level of recyclability. According to GlobalData’s 2016 Q3 global consumer survey, the highest ratio of active recyclers is found in North America (78 %) and Europe (66 %).
Yotova adds: “Canned water is a logical extension of the trend for healthy and sustainable living among younger consumers. There are opportunities for manufacturers to target the millennial generation, especially in the developed world, with simple but elegant designs. These consumers want to associate themselves with the good cause of keeping the environment clean.”
