Ocean Spray Cranberries, Inc., announced the launch of Frutas Frescas, a new line of light and refreshing beverages made with real fruit juice in a variety of exciting fruit flavours – all with fewer calories and sugar than leading juice drinks. The launch of Frutas Frescas builds on Ocean Spray’s health and wellness-focused innovation, as well as brings to life the cooperative’s mission of connecting farms to families for a better life.
Available in three flavour offerings rooted in the cranberry – Cranberry Pineapple Passion Fruit, Cranberry Lemon Raspberry, and Cranberry Raspberry Pear – Frutas Frescas is made with real fruit juice, no artificial sweeteners, and 100 % daily value of antioxidant Vitamin C per serving.
In addition, Ocean Spray introduces two new flavours of 100 % Juice – Cranberry Elderberry and Cranberry Watermelon – both a delicious blend of flavours with no sugar added. This marks the first extension of flavours to the 100 % Juice line since 2017. These launches accompany the newly available 64-ounce bottles of Growing Goodness™ product line, all available in Walmart stores across the US this month.
The suggested retail price of Ocean Spray® Frutas Frescas is $2.98 per 64-ounce bottle, Ocean Spray 100 % Juice is $3.28 per 64-ounce bottle, and Ocean Spray Growing Goodness is $2.98 per 64-ounce bottle.
Ocean Spray Wave™ was developed in close collaboration with Walmart to address the rising demand for great tasting, lightly caffeinated sparkling beverages that keep people moving through their day
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, introduced Ocean Spray Wave™, a refreshing, naturally caffeinated sparkling water with a splash of real fruit juice. A healthier option for consumers looking to bypass sugary caffeine drinks without giving up on flavourful taste, Ocean Spray Wave™ was incubated, developed and shipped in less than a year launching exclusively with Walmart in the US and is a result of the cooperative’s agile approach to product development and innovating to offer healthier options for everyone.
The collaboration with Walmart led to the creation of a lightly caffeinated beverage as consumers look for healthier options to sustain themselves throughout the day. With a new generation of consumers primed to try Ocean Spray beverages following its 90th harvest and the social media sensation around the Dreams Challenge and popularity of the Cran-Raspberry juice, the brand is glad to introduce Ocean Spray Wave™ in the midst of the company’s current explosion to connect with younger consumers and what they seek in their day-to-day.
Ocean Spray Wave™ contains real fruit juice and 50 mg of naturally sourced caffeine from black tea. The drink also has zero grams of added sugars, no artificial flavors or preservatives and no artificial sweeteners. It is available in four crisp and refreshing flavours: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple.
Ocean Spray Wave™ is currently available online and in store at Walmart.com. To learn more, visit OceanSpray.com. The suggested retail price is $4.98 for an 8 pack.
