VOG Products guarantees certified organic apple products year-round thanks to its unique regional supply chain. The organic raw materials come directly from the producer organisation’s members, among which are some of the largest organic apple organisations in Europe.

Sustainable origin and processing

Established in 1967 by apple farmers, today VOG Products – the fruit processing company from South Tyrol (northern Italy) – is a key partner of the international food and beverage industry – especially in the organic sector. The raw material is exclusively procured from the Trentino-South Tyrol region, which ensures sustainable, regional processing.

Year-round availability and strict control

Alongside continuous product availability, VOG Products offers seamless traceability and strict quality controls. Coupled with the highest certification standards, these measures safeguard customer trust around the globe.

Direct procurement creates trust

“We procure organic raw material directly from our members – two producer organisations and 17 fruit cooperatives – to ensure maximum reliability in terms of the origin, traceability and identity of our products,” stated Christoph Tappeiner, CEO of VOG Products.

Diversity and quality in the organic range

The organic portfolio of VOG Products has constantly expanded. The company supplies high-quality products with the seal of the Bioland and Demeter organic farming associations and also has Bio Suisse and Naturland certifications. The guidelines of these associations go above and beyond those of the EU regulation and include specifications for social sustainability.

VOG Products processes between 300,000 and 400,000 tonnes of fruit every year – pears, apricots, peaches, kiwis and cherries in addition to apples. The raw material in certified organic quality is also available monovarietal in order to fulfil customer requirements.

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Sponsored Post – VOG Products, the South Tyrolean fruit processing company, not only processes increasing quantities of organic apples, but has also expanded its portfolio with Naturland-certified products. Of vital importance for customers is the regional origin of the raw materials that are sourced from the producer organisation’s members.

Supplies on the market for organic apples have changed enormously. In Trentino-South Tyrol, which is home to the largest producers of organic apples in Europe with the producer organisations and VOG Products’ members VIP and VOG, 56,944 tonnes of organic products were harvested in 2018. The figure in 2022, in contrast, was 92,412 tonnes.

A trend that is also continuing in the organic quantities being delivered to VOG Products. In the 2022 financial year, this figure had already climbed to more than 32,000 tonnes. VOG Products processes and refines every third apple grown organically in Trentino-South Tyrol.

“We have been supporting this dynamic development for many years and are pursuing the objective of further expanding our leading position in the organic sector”, Christoph Tappeiner, CEO of VOG Products, explains. “We have been continually expanding our portfolio of organic products.”

VOG Products supplies high-quality products with the seal of the Bioland and Demeter organic farming associations and has also obtained the Bio Suisse certification. VOG Products has supplemented its organic range very recently with products certified according to Naturland standards. Naturland is the largest international association for organic farming in Germany and its guidelines go far beyond EU regulations. They also include targets for social responsibility and other key aspects of sustainability.

Play it safe with members’ products

What stands out about VOG Products is that organic raw materials are sourced from its own members in South Tyrol and Trentino. “Organic to us means ‘members’ products’, and this is recognised on the market. This gives our products a clear identity,” Tappeiner emphasises.

Full traceability back to the committed organic producers in the region – mostly small family farms – is coupled with strict controls along the entire supply chain. VOG Products guarantees safe, inspected and healthy food as well as continuous availability and security of supply year-round. This unique supply chain is presented by VOG Products under the name FROM Italian Alps (further information can be found at https://www.vog-products.it/en/from).

Customers’ demands in the baby food industry are particularly stringent. This continues to be one of the key customer segments for VOG Products in the organic sector. The semi-finished organic products are in demand among baby food manufacturers due to the strictly controlled supply chain as well as their high quality. The private label business of the food retail trade is gaining significance in the apple sauce sector, but organic also plays a major role for the apple juice industry.

Along with juices, concentrates and purées/pulp – also available in convenient small-sized packaging such as the “Bag-in-Box” – the South Tyrolean producer organisation also supplies organic-quality frozen fruits, cut and canned products and steamed fruits.

According to the scientific study conducted by Professor Christian Fischer of the Free University of Bolzano, the company contributes to a 10% reduction in harvest losses in the apple sector.

An estimated 22 % of fruit and vegetables are lost every year during or immediately after harvest. Much of global food waste therefore occurs at the beginning of the value chain, long before products reach the market.

Through its activities, VOG Products contributes to reducing this phenomenon, thanks to its business model, to efficient planning and the significant technological investments made in recent years. The South Tyrolean producer organisation is one of the largest in the sector in Europe and processes about 70 – 80 % of the Italian industrial apple harvest (20 % of the Trentino-South Tyrol harvest).

The validity of the anti-waste model adopted by VOG Products is demonstrated by a recent scientific study conducted by Christian Fischer, Professor of Agricultural and Food Economics at the Free University of Bolzano, which was also presented at the 2022 International Horticultural Congress in Angers (France).

In the study, titled “The apple processing cooperative VOG Products as a role model for minimising post-harvest crop losses – an empirical case study from South Tyrol, Italy”, Professor Fischer demonstrates how VOG Products significantly contributes to reducing harvest and post-harvest losses in the apple production chain. While internationally apple wastage averages 20 % of the harvest volume, with VOG Products food loss in Italian apples drops to 6 – 10 % (depending on the year).

“Food waste is not inevitable,” comments Christoph Tappeiner, CEO of VOG Products. “With good organisation and investment in innovation along the supply chain, product losses can be significantly reduced, providing a triple win for producers, consumers and the environment.”

The FAO specifically refers to food loss as “the waste of edible food in the production, post- harvest and processing stages of the food chain”. Besides the wastage of the food itself, food loss also entails environmental costs in the form of loss of land, water, factors of production and labour, and leads to greenhouse gas emissions that contribute to global warming.
For VOG Products, food loss already starts with the company’s mission statement: apples destined for industrial processing are those with minor quality defects (too big, too small or not enough colour) or do not meet the quality standards of fresh fruit, and therefore cannot be sold on the table apples market.

“VOG Products is an international model for minimising harvest and post-harvest losses in the apple supply chain,” remarks Prof. Fischer. “VOG Products also generates significant added value for members in the region by giving them a fair and sustainable payout price.”

Growers who deliver their apples to VOG Products’ members (VOG, VIP, La Trentina and 18 cooperatives) receive an average of 4,000 euro per head or 1,400 euro per hectare for their apples for processing. The producer organisation also creates jobs for around 210 employees. The industrial fruit enhancement strategy pursued in recent years strengthens the region’s high-quality image of table apples, based on a win-win approach that rewards all operators along the supply chain. Generating value for the economy, people and the planet.

Sponsored Post – Innovation and development are top priorities at VOG Products. To satisfy customer wishes even more completely, the fruit processing company headquartered in Laives (South Tyrol/Italy) now has an aseptic filling plant for small containers.

The investment in new technologies and development of customer-specific solutions and products are part of VOG Products’ recipe for success. “We are able to guarantee the continuous availability of top-quality raw goods. That factor and our constant investment in new technologies, enables us to offer our customers a healthy, safe and high-quality products that is harmonised with their requirements and wishes,” explained Christoph Tappeiner, CEO of VOG Products.

The company established in 1967 now belongs to 4 producers’ organisations from South Tyrol and Trentino plus 18 cooperatives from South Tyrol with a total of around 10,000 members, most of which are small, family-managed enterprises.

“Constant exchange with our customers is very important to us. That is why we intensively explore the spectrum of product innovations that we can use to satisfy our customers’ specific needs even better or address new customer segments,” emphasised Tappeiner.

That principally applies to the company’s products, but includes packaging as well: VOG Products now has its own aseptic filling plant for small containers (“bag-in-box”). After all, bakeries, pastry shops, ice cream manufacturers, catering companies, cafeterias and many others often require small packages in order to produce desserts, ice cream or other products and dishes based on fruit.

After successfully completed tests and product validations, VOG Products launched the first filling processes in late summer of this year. Direct juice, concentrate, purée or chunky products can now be filled into small containers of 3 to 25 kg.

Alongside apples, VOG Products processes and refines pears, kiwi, peaches and apricots for filling. Depending on customer requirements, all products are available from integrated production or organic cultivation, monovarietal or combined.

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VOG Products processed over 30,000 tonnes of organic fruit in the 2019/20 business year. Many factors, starting from the South Tyrol – Südtirol location and the partnership with Bioland, underlie the growing demand.

From 2017 to the present the organic percentage of the output of VOG Products, the modern, innovative fruit processing business in Italy’s South Tyrol – Südtirol region, has tripled. But why is interest in certified organic foods growing so strongly? The answer is apparently simple but actually implies a great deal more: because organic is added value.

“Customers identify it with a healthier product: people want to make a choice that’s good for them, for the environment they live in, and also for nature. This is certainly a trend, but for an ever-increasing number of people it’s more than that: a lifestyle and a new experience”, we are told by Martin Bristot, who works in the organic sector as Senior Key Account Manager at VOG Products.

An Organic brand also represents trust: VOG Products only purchases organic fruit from its members in Trentino-South Tyrol, mainly Bio Val Venosta and Bio Südtirol. “Through traceability back to the farmer, we are able to give the market a strong, clear signal: we know who grows our organic products with hard work and passion,” Mr Bristot confirms. “Since the European market’s two biggest organic producers are members in our owner cooperative, we enjoy preferential access to raw material. Basically, we are able to access supplies all year round.”

Through the partnership with Bioland, VOG Products takes another major step forward: almost all its organic raw materials also meet the Bioland standards. “The whole chain, starting from the farmers through the cooperative to VOG Products itself as processing company, is certified from A to Z, so the final product is certified, too”, Mr Bristot explains.

This label’s private law requirements are much more stringent than the criteria enforced by law on the EU’s biological label: farmers implement the seven Bioland principles, which also embrace the circular economy, biodiversity, and the maintenance of soil fertility to combat global warming. A Bioland farm has to operate in accordance with 100% environment-friendly standards, and the use of fertilisers and pesticides is also more strictly controlled. When it comes to processing, fewer than half the food additives approved under EU organic production regulations also meet the Bioland conformity criteria. In general, with Bioland, additives and auxiliary materials, processing methods, packaging, labelling and the quality guarantee are specifically tailored to each group of products, and tight restrictions are often imposed.

Over time, major food retailers have recognised its potentials and have brought their strategies into line with the Bioland standards. Once again, VOG Products benefits from its location in South Tyrol, the only province outside Germany to have a Bioland association.

The market is particularly receptive to pulps and fruit juices for children. “We are able to differentiate our products in order to satisfy even the toughest standards on organic foods for infants”, Mr Bristot adds.

VOG Products also benefits from members’ variety of products and forward-looking varietal strategy: “We can also offer an organic version of variety growers’ club apples such as Pink Lady. On request, we are even able to supply a single-variety product”.

Recently, demand for organic products has recorded constant growth, a trend of which VOG Products is well aware: although in the 2017/18 business year it processed only a little over 10,000 tonnes of organic produce, this volume rose to about 20,000 tonnes in 2018/19 and passed the 30,000 tonne mark in 2019/20. Output of organic apple pulp and juice more than doubled in the same period.

In the future, the added value of organic output will become more and more fundamental for VOG Products: in the years to 2023, the cultivated land used for organic production will be expanded by about 10% per annum.

VOG Products is an innovative company specialising in the processing of apples and other fruit. It is owned by 18 cooperatives in South Tyrol and Trentino and four producers’ organisations comprising over 13,000 family-run enterprises. Every year, VOG Products process more than 300,000 tonnes of raw goods to create healthy, safe products for the international market.

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VOG Products, the modern, innovative fruit processing company in Trentino-South Tyrol, has set new standards for sustainability. The company fully satisfies the GLOBALG.A.P. Farm Sustainability Assessment and has earned the Gold Standard.

VOG Products was established in South Tyrol – Südtirol in 1967 – in the heart of the Dolomites, a region with a long tradition of orcharding. Using the land and its resources respectfully and sustainably has always been part of our corporate culture. There are good reasons why the Trentino-South Tyrol region regularly ranks at the top in nationwide comparisons when it comes to quality of life.

Today, VOG Products comprise 18 South Tyrolean and Trentino cooperatives and four producers’ organisations with more than 13,000 members. Most of them are small family-run enterprises that passionately and sustainably manage a total of 28,000 hectares of cultivated land.

Their commitment to sustainability has also been certified in accordance with the highest possible standard since June 2020. In May, VOG Products successfully completed the GLOBALG.A.P. Farm Sustainability Assessment (GGFSA) with an audit by the CSQA certifying institution. At the first go, VOG Products earned the highest sustainability category: Gold.

With this achievement, VOG Products has set new standards in the fruit processing sector. More than 300,000 tonnes of raw goods from 13,000 enterprises are processed and refined on the eight-hectare premises in Laives year after year, and the fact that they all fully satisfy the highest standards is simply unique.

With the GGFSA, the global SAI platform (Sustainable Agriculture Initiative) has joined up with GLOBALG.A.P to offer an innovative solution based on the GLOBALG.A.P. standards for crops. It unites all the FSA sustainability requirements in one compact, verifiable standard, making it easier for distributors and producers to procure safe, sustainable products transparently and more efficiently. The certificate is awarded in three performance categories: Gold, Silver, and Bronze.

“We are quite pleased that our many years of commitment have now been recognised with the FSA Gold label,” explained Johannes Runggaldier, the Chairman of VOG Products. “Sustainability is not a superficial label. Instead, it reaches right down to the roots of our production chain. One of the factors that safeguards it is traceability from the end product to the farmer.”

“That is our guarantee to our customer and ultimately, consumers,” added General Manager Christoph Tappeiner. “We actively embrace sustainability as part of our corporate culture and as such, further develop it with a view toward the future challenges and requirements in the market.”

Social criteria play as much of a role when it comes to sustainability as respect for nature and the products, as do the use of state-of-the-art safety systems and technology.

For example, VOG Products has a photovoltaic system with a power output of 998 kWp. It is used to generate electricity, hot water, and steam in conjunction with a cogeneration plant. Annually, around 8,230,000 kWh electricity and 3,070,000 kWh heat are generated. Further, its waste water is used in the nearest water treatment plant to generate gas and electricity, and production waste is delivered to various biogas plants to be used a source of energy.

VOG Products is an innovative company specialising in the processing of apples and other fruit. It is owned by 18 cooperatives in South Tyrol and Trentino and four producers’ organisations comprising over 13,000 family-run enterprises. Every year, VOG Products process more than 300,000 tonnes of raw goods to create healthy, safe products for the international market.

Changing of the guard in August 2019

Walter Pardatscher will take over from Gerhard Dichgans at the helm of VOG. On Wednesday 28 November, the Consortium’s board of directors settled on the figure entrusted with leading the Terlano-based House of Apples in the coming years, once Dichgans steps down from the role.

The company has known for a year that Gerhard Dichgans, the Consortium’s long-serving CEO, was looking to go into retirement. The board has been hunting for a suitable successor for a number of months, now identified thanks also to the support of a renowned recruitment agency based in Monaco.

The board concurred that Walter Pardatscher is the individual with the right skills to drive forward the consortium’s ambitious plans. 48-year-old Pardatscher has a background in apple growing: he grows them himself and is also chairman of one of the VOG cooperatives.

The future CEO of the Terlano consortium will first serve out his current contract with the Autostrada del Brennero motorway company, in his capacity as CEO. From 1 August 2019 he will bring his valuable experience to VOG.