New research and inspiring wellness concepts will highlight the power of combining sustainably sourced botanicals, scientific rigour, and a deep understanding of taste to create the next generation of health and wellness experiences.
Givaudan will showcase consumer-inspired concepts such as instant drinks and gummies that feature its branded botanical ingredients at Vitafoods Europe (14–16 May 2024 in Geneva). These new concepts will demonstrate effective ways of addressing the growing demand for immune support, urinary tract health, cognition, relaxation, energy, and gut health.
Designed to ensure an optimal sensory experience and accompany consumers throughout the day, each of the concepts features solutions from Givaudan’s extensive portfolio, including health, taste, and flavours ingredients. The early morning concept presents an instant drink, providing a boost of natural caffeine with our innovative guarana extract, paired with a citrus flavour. For midday, the concept comes in a refreshing peppermint-flavoured gummy format, featuring CereboostTM Givaudan’s American ginseng that has been demonstrated to support attention and memory. Finally, the evening concept offers a relaxing experience, leveraging the power of valerian in a gummy format with a tasty black tea peach flavour.
Amandine de Santi, Ingredients Portfolio Director, Taste & Wellbeing Europe at Givaudan, said: “The nutra market is in the midst of a revolution, with a growing number of consumers seeking great-tasting food supplements supported by scientific research. Achieving a balance between efficacy and palatability is crucial. Givaudan leverages its in-depth knowledge of taste to successfully address off-notes in active botanicals using our extensive range of masking and flavouring solutions. By sharing our expertise in both taste and botanicals with our customers, we are able to co-create appealing consumer experiences that offer powerful benefits and that satisfy the desire for great taste backed by sound science.”
Reflecting its commitment to science-backed ingredients, Givaudan will unveil the results of a ground-breaking clinical study on PacranTM during the event. PacranTM is an extensively studied whole cranberry ingredient for urinary tract health. This study showcases the efficacy and reliability of PacranTM, further reinforcing Givaudan’s expertise in developing science-backed nutra solutions. Visitors can learn more about the clinical study by attending a presentation in the New Ingredients Theatre on May 14 at 3:30pm CET.
Vitafoods visitors will also be able to further explore online the science and sourcing stories behind many of these powerful botanicals on Givaudan’s new Health & Nutrition Hub, which showcases the company’s portfolio of branded ingredients. This new digital platform illustrates how natural ingredients, careful raw material selection and sustainable practices, combined with scientifically proven benefits, can help customers differentiate their end products to resonate with consumers.
Vitafoods Europe 2022, booth C94: Euromed presents its extended range of Mediterranean fruit and vegetable extracts™ for healthy ageing and wellbeing
At this year’s Vitafoods Europe, Euromed will showcase its well-known standardised herbal extracts, the Earth Harmony Organic Extracts®, as well as a growing portfolio of natural ingredients inspired by the health-promoting properties of the Mediterranean diet. In addition to lemon, olive, fig, artichoke and pomegranate fruit extracts, the iconic botanical manufacturer will also showcase its recently launched sports nutrition ingredient, the spinach-derived Spisar®. Visitors to the Euromed booth will learn more about the latest research findings, health benefits and various applications of these high-quality extracts, suitable for inclusion in pharmaceutical, nutraceutical, cosmeceutical, food and beverage finished products.
An ever-increasing older population wishing to stay well into later life is driving demand for products that support an active and healthy lifestyle. Euromed’s Wellemon®, Pomanox®, Mediteanox®, ABAlife® and Cynamed® extracts perfectly tap into this trend, as they contain valuable nutrients that play a key role in the Mediterranean diet and have been proven to support cardiovascular, metabolic, antioxidant, digestive, immune and skeletal muscle functions, all of which are critical for healthy ageing. Inspired by this nutritional model, Euromed will be highlighting its portfolio of extracts and presenting its new Spisar® spinach extract. Obtained from the nutrient-rich leaves of spinach cultivated in southern Spain, it is gently processed with the Pure-Hydro Process®, an eco-friendly, proprietary extraction technology that uses only purified water as a solvent. Spinach leaves have a naturally high content of phytoecdysteroids, plant secondary metabolites with a wide range of potential physiological and health benefits, such as improved physical performance and skeletal muscle fitness. Spisar® is standardized for 20-hydroxyecdysone (20E) – the major naturally-occurring ecdysteroid in plants.
Researchers from the Sports Physiology Department at the Universidad Católica San Antonio de Murcia (UCAM)1, in Spain, investigated the efficacy of daily consumption of Spisar® spinach extract compared to placebo in combination with moderate-intensity skeletal muscle strength training.
The results of the 12-week randomised, double-blind, placebo-controlled trial revealed that supplementation with Spisar® significantly improved muscle strength and muscle quality in subjects aged over 50 compared to a placebo. The published study also highlighted improvements in muscle mass and quality, as well as quality of life. The authors concluded that Spisar® in conjunction with physical exercise may exert overall “all-body strengthening” adaptogenic activity, and may be beneficial for improving and maintaining muscle health and fitness, both of which are crucial for healthy ageing.
1Pérez-Piñero, S.et.al (2021): A 12-Week Randomized Double-Blind Placebo-Controlled Clinical Trial,Evaluating the Effect of Supplementation with a Spinach Extract on Skeletal Muscle Fitness in Adults Older Than 50 Years of Age. Nutrients 2021, 13, 4373.
